Pal Pariawala, Mumbai Uncensored, 6th July 2021:
Zivame, one of India’s leading women’s intimate wear destinations, hosted it’s first ever Virtual Fashion Show in the Indian intimate wear space. Zivame is prominent among women of all age groups as a one stop shop for lingerie, shapewear, activewear and sleepwear. It is also known for breaking barriers and making intimate wear more mainstream.
Recently, Zivame collaborated with influencers and organised an event that showcased real women in the best sellers of the season. The virtual fashion show had Zivame women walking the ramp from home featuring all of their collections. Khatija Lokhandwala, Head Marketing, Zivame, said, “Break the mould is a Zivame trademark and thus organizing a Fashion Show featuring real women showcasing intimate wear is par for the course for us. The aim was to bring the runway experience to all women, right to their homes and do it in a way that makes it relatable”.
