Mumbai/Bengaluru, 08th March, 2023: To honor the spirit of women and celebrate their strength on the occasion of National Women’s Month, Himalaya has launched its latest digital campaign, #NaturallyStrong. Conceptualized by Social Panga, the integrated digital and creative-first marketing agency and executed by production house The Yellow Shutter, the campaign aims at celebrating the natural strength of a women.
Himalaya’s hair care portfolio, which includes shampoo, conditioner, cream, oil, and henna, will showcase today’s women, and encourage them to embrace their inner strength and ability to accomplish everything they set their minds to. Women today are breaking stereotypes and challenging norms. They are strong, resilient, and powerful, and Himalaya believes their hair should reflect that too. Himalaya urges women to embrace their strength with the launch of #NaturallyStrong, giving them the ability to feel self-assured and strong.
The #NaturallyStrong campaign highlights the insight that whenever women are about to take charge and put their efforts into finishing a task, they instinctively tie their hair quickly because it makes them feel more focused. As a result, they believe they can overcome obstacles and accomplish their goals. Himalaya strongly believes that every woman is naturally strong and beautiful, and this campaign celebrates that inner power and confidence. The campaign also displays Himalaya’s hair care range of products, made with natural ingredients, and tailored to solve specific hair problems of various hair types. In addition, the products are free from harsh chemicals, making them safe and effective for everyday use.
The #NaturallyStrong campaign features a digital video showcasing women who have faced obstacles and become stronger and more self-assured. The campaign features real women from diverse backgrounds sharing their experiences/journeys of resilience and inner strength while demonstrating their capacity to manage anything and everything. The campaign invites women globally to share their experiences and celebrate their individuality by using the hashtag #NaturallyStrong.
“At Himalaya, we believe that strength comes from within, and our new DVC campaign perfectly encapsulates this idea. Our #NaturallyStrong campaign celebrates women’s inner courage and inherent resilience and strength. In addition, our hair care products have significantly grown, making them one of Himalaya’s top product categories. We are delighted to offer products that nourish hair and give women the confidence and ability to embrace who they are. The #NaturallyStrong campaign is testimony that Himalaya has always been at the forefront of promoting natural and environment-friendly beauty products,” said Mr. Sushil Goswami – General Manager, Marketing, Himalaya Wellness Company.
Sunitha Natarajan, Director – Digital Strategy, Social Panga said,“At Social Panga, we have always believed in bringing out narratives that leave a lasting impact. So, this Women’s Day, we did not want our brand to put out just another wish. We wanted to connect with the users on an intrinsic level and with our insight, we hit the nail on the head with a gesture so simple yet so close to home for most women. We are proud to tell this story that celebrates women’s inner strength, which comes so naturally to them.”
Speaking on the campaign Archana Sudarsan, Creative Director, Social Panga said “We always look for opportunities to tell real stories. And with Women’s Day, Himalaya gave us a chance to bring out a narrative that’s relatable to women all over the world. The moment of determination that we display by tying our hair just before taking on the world. This piece is truly special, because in a clutter of open hair sagas, here’s an attempt to celebrate the real gathering of strength.”
The campaign will run throughout March and will be promoted across social media platforms including Facebook, Instagram, and Twitter. Himalaya has also partnered with influencers to create engaging content and spread the message of celebrating women’s strength and confidence.
~Ujaas further organized a flash mob at Bandra Station to amplify the Impact of Menstrual Health Rap Song, Empowering Volunteers to Spark Conversations on menstrual health~
Watch ‘Laal Rang’ – Ujaas ft Saniya MQ (World Menstrual Hygiene Day 2024)
National, 29th May 2024: Ujaas, at the forefront of menstrual health advocacy led by Advaitesha Birla, has forged a dynamic collaboration with young rapper Saniya MQ to unveil a poignant and enlightening rap song titled “Ye Laal Rang – Periods,” marking the occasion of Menstrual Hygiene Day. This ground-breaking initiative aims to dismantle entrenched societal taboos and dispel misconceptions surrounding menstruation. In a vibrant display of solidarity, Saniya and a team of volunteers orchestrated a flash mob at Bandra station, captivating the public eye and amplifying awareness for menstrual health. Available on both Saniya MQ’s and Ujaa YouTube channels, the rap composition confronts prevailing myths head-on, advocating for a progressive shift towards open dialogue and informed perspectives on menstrual health. By targeting younger demographics, this innovative endeavour strives to foster awareness and understanding, empowering individuals to engage in open conversations about menstrual health and challenging prevailing misconceptions.
Speaking on the collaboration, Advaitesha Birla, Founder of Ujaas, emphasized on the critical need for increased awareness about menstruation among Indian girls, highlighting the cycle of anxiety and confusion caused by misinformation. She underlined that Ujaas’ collaboration with Saniya MQ aims to engage youth effectively through mediums like rap music, inspiring action and fostering dialogue. Further stressing on the necessity for collective effort to bring about change in the menstrual health space, stating that it goes beyond just women and adolescent girls. Men too must be included in this dialogue to foster societal change, only through widespread awareness and education can we create an environment where girls are truly empowered to embrace their menstrual health journey with confidence and dignity. Highlighting this year’s Menstrual Hygiene Day theme, ‘Together for a #PeriodFriendlyWorld,’ we underscore the imperative for collective efforts. Ujaas is committed to cultivating a period-friendly ecosystem, dismantling societal barriers, and reshaping perceptions surrounding menstrual hygiene through robust awareness and education initiatives. The hope is that this rap song will drive awareness amongst the youth and catalyze positive change in attitudes towards menstruation.”
Saniya MQ, the young female rapper who brought the menstrual health music symphony to life, shared her thoughts on the initiative, saying, “I am incredibly honoured to collaborate with Ujaas on this powerful project. Menstrual health is a vital issue that affects millions of women, yet it remains shrouded in stigma and misinformation. Through my educational rap, I hope to reach young people and spark open, honest conversations about periods. Together, we can break down these barriers and promote a healthier, more informed society.”
Since its inception, Ujaas has been actively engaged in driving awareness in the menstrual health space. To date, we have reached out to over 254,654 girls through 8,516 educational sessions on menstrual health. Furthermore, we have distributed over 4,349,652 sanitary pads free to girls in rural Maharashtra across 1,228 schools in 17 districts.
In addition to these efforts, Ujaas launched the ground-breaking Ujaas Menstrual Health Express initiative. This pioneering initiative saw the Ujaas Van traveling across 25 states and 107 cities, conducting informative menstrual health workshops in partnership with local NGOs. The aim was to dismantle menstrual taboos and promote hygiene. Over 250,000 free pads were distributed to local communities where access to hygienic products was limited. Moreover, Ujaas has launched a Self-Help Groups (SHGs) program and a manufacturing unit for sustainable cloth pads. This initiative not only provides access to cloth pads in rural markets but also creates livelihood opportunities for 25 SHG women in the first phase. All these effort symbolizes women’s empowerment, sustainability, and social change.
Mumbai, 31st March, 2024: Mankind Pharma, one of India’s leading pharmaceutical companies, is making strides in enhancing the quality of education in remote areas through its ongoing ‘Digital Smart Class’ initiative. Under their CSR arm, this comprehensive program has established 220 smart classrooms equipped with cutting-edge technology across government schools in Uttar Pradesh, Uttarakhand, and Himachal Pradesh.
The Digital Smart Class initiative is a strategic effort by Mankind Pharma to bridge the digital divide in education and provide underprivileged students with access to modern learning resources. The smart classrooms are equipped with integrated teaching devices, the Kyan system, which can convert any surface to an interactive board and multimedia playing surface, enabling a more engaging and immersive learning experience.
Mr. Sheetal Arora, CEO of Mankind Pharma, expressed his vision for the initiative, stating, “At Mankind Pharma, we are committed to contributing to the overall development of society. Education is a fundamental right, and we believe that every child, regardless of their geographical location, deserves access to quality education. The Digital Smart Class initiative is our endeavour to empower rural communities by providing them with the necessary tools and resources to thrive in the digital age.”
The initiative spans across 170 schools in 23 clusters, benefiting thousands of students in remote areas. Mankind Pharma has collaborated closely with local authorities and educational institutions to ensure the successful implementation and sustainability of the smart classrooms.
Key highlights of the Digital Smart Class initiative:
● Establishment of 220 smart classrooms across Uttar Pradesh, Uttarakhand, and Himachal Pradesh.
● Provision of integrated teaching devices and multimedia content for interactive learning.
● Comprehensive teacher training programs to ensure effective utilisation of the smart classroom technology.
● Three-year project management and maintenance support to ensure sustainability.
Mankind Pharma’s Digital Smart Class initiative aligns with the company’s commitment to corporate social responsibility and its vision of creating a positive impact on society. By leveraging technology and innovative educational resources, the company aims to empower rural communities and equip the younger generation with the skills and knowledge necessary to succeed in the digital era.
About Mankind Pharma
Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of the largest pharmaceutical company in India, which focuses on the domestic market with its Pan India presence. Mankind operates at the intersection of the Indian pharmaceutical formulations and consumer healthcare sectors with the aim of providing quality products at affordable prices. The company is a leading player in the domestic pharmaceuticals business present across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, VMN and respiratory, among others with a strategy to increase chronic presence going ahead. In the consumer healthcare business, the company operates in the condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements and anti-acne preparations categories, among others, with several category-leading brands. The company has 28 manufacturing facilities in India manufacturing a wide range of dosage forms, including tablets, capsules, syrups, vials, ampoules, blow fill seal, soft and hard gels, eye drops, creams, contraceptives and other over-the-counter products. Mankind has a consistent track record of product innovation through 6 dedicated R&D facilities backed by more than 600 scientists.
6th March 2024, National: PETA India made a significant impact and turned heads with its vegan fashion-forward booth at this year’s India Fashion Forum (IFF) at Conrad Bengaluru on 21 and 22 February. Launched in 2000, the IFF, India’s largest and most influential fashion retail intelligence event, hosted global leaders from all sectors of the fashion industry. It provided excellent networking opportunities for those invested in the business of fashion.
PETA India exhibited state-of-the-art materials and an extensive range of vegan products, including luxurious TENCEL LUXE vegan silk sarees from Taneira, a stunning vegan handbag and belt made of the plant-based leather Mirum by Anita Dongre, chic vegan leather accessories from couture label JADE by Monica and Karishma, fashionable and playful vegan leather shoes and a handbag from Papa Don’t Preach, apple and cactus leather handbags by Sarjaa, coconut leather materials and products from Malai, banana leather materials and products from Hult Prize winner Banofi Leather, men’s shoes and wallets from premium non-leather brand Ethik, and Cozywalks, and eco- and earth- friendly handbags, belts, and jewellery crafted from cork and banana bark by FOReT. PETA India staffers also spoke to businesses looking to obtain “PETA-Approved Vegan” and Beauty Without Bunnies certifications.
Compassionate fashion means showing respect for all living, feeling beings. Animals caged and killed for their skin are forced to live joyless, traumatic lives and suffer painful, inhumane deaths. Moreover, the industry is environmentally unsustainable: it pollutes the planet and causes widespread damage to biodiversity and human health. But vegan fashion continues to evolve. Vegan silk and leather made from plants look beautiful and feel luxurious, and thanks to brands making a conscious shift towards compassionate and sustainable fashion, they are increasingly accessible.