Re Sustainability Limited (ReSL) is proud to announce its continued collaboration with 92.7 BIG FM for the 17th edition of the award-winning Green Ganesha initiative, #ReBIGGreenGanesha. As a global leader in the circular economy, Re Sustainability aligns this initiative with Mission LiFE, emphasizing the importance of individual actions and local cultures in global climate efforts. This initiative will engage communities across the country, promoting sustainable practices through a series of innovative activities.
This year’s initiative features the nationwide distribution of over 15,000 eco-friendly seed Ganesha idols, which are embedded with seeds and fertilizers. These idols allow devotees to perform the immersion ritual at home by planting the idol in a flowerpot, where it will grow into a new plant, symbolizing the birth of new life. Mr. Sudheer Babu, an Indian actor and long time supporter of this annual initiative, graced the auspicious event with his presence as the chief guest at Re Sustainability’s corporate office.
In an effort to further extend its impact, Re Sustainability and 92.7 BIG FM have launched a used paper collection drive across Hyderabad. The collected paper will be recycled into large eco-friendly Ganesha sculptures. Following the collection drive, a 7-day mall event will take place, including the sthapana (installation) and aarti (prayer) of the Ganesha idol, along with the distribution of sweets. The celebrations will conclude with a beach cleanup activity in Mumbai and similar Green Ganesha idol distribution & community engagement initiatives across New Delhi, Lucknow, Chennai and Mumbai.
The #ReBIGGreenGanesha campaign also includes a series of nationwide engaging activities led by BIG FM RJs, who will encourage listeners to adopt eco-friendly habits, such as reducing plastic bottle usage. Special collection points will be set up at Residential Welfare Associations (RWAs) for listeners to donate plastic bottles. These bottles will be creatively incorporated into pandal decorations, transforming them into stunning art pieces and promoting the idea of “Plastic Ke Vighnaharta” (Guardians against Plastic). The collected bottles will later be recycled or repurposed to build a bench within the same community, demonstrating practical and sustainable alternatives.
Volunteers will support Ganpati pandals by maintaining cleanliness and promoting eco-friendly practices throughout the Ganeshotsav. BIG FM RJs will actively participate in these activities, engaging in meaningful conversations with community members to further promote sustainable living.
