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Uber’s new platform campaign brings father-son duo of Jackie & Tiger Shroff on screen together

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Uber, the global ride-hailing app, today announced the launch of its new brand campaign starring popular actors and father-son duo Jackie Shroff and Tiger Shroff. The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing people to make better use of their time than worrying about how they’d find a transport option. The campaign features Uber’s array of popular products including Uber Moto, Uber Auto, Uber Intercity, and the newly launched Uber Shuttle. 

While the younger generation of the day has been raised with Uber being available almost throughout their lives, their parents and grandparents lived through the times when commuting was a struggle. The ease and convenience that comes with booking an Uber for mobility needs on demand has been experienced and voiced by people across age groups. In a recent survey conducted by Censuswide, an overwhelming 89.8% of the respondents said their definition of an easy commute was tapping their phone and booking a convenient and safe ride. 

As many as 76.8% of the respondents between the ages of 18 and 25 said technology has changed the way they travel by helping them make better use of their time. The figure was a very close 72% for respondents aged over 45. For the campaign, Uber has paired the father-son duo to bring to screen the contrast of how transport was before the advent of ridesharing apps and how convenient it is now. This is the first time Jackie and Tiger Shroff have come together for a commercial brand campaign.

At the heart of the campaign is a captivating intergenerational story exploring the differences and transformation in travel experiences. The narrative ingeniously depicts the evolution of urban commuting, juxtaposing the struggles of the past with the ease of the present.

The ad films have been produced by Fuel Content, with FCB India being the creative agency for the campaign.  

Commenting on the campaign, Ameya Velankar, Head of Marketing, Uber India said, Uber has fundamentally transformed the way we travel, bridging the gap between generations with solutions that cater to diverse needs and challenges. While we know that struggle is good in life, it toughens us up, Uber believes that there’s always a simpler way to move—literally at the tap of a button. To capture this shift, we’ve brought together the popular, fresh duo of Jackie and Tiger Shroff. Their chemistry and relatability make them the perfect ambassadors to reflect how Uber is the perfect solution for all your mobility needs.”

Speaking about the production and his experience, director Vasan Bala said, “It was an absolute blast working with Jackie Shroff and Tiger for this Uber campaign. Most refreshing to see this duo for the first time on screen this way. The teams at FCB and Fuel made sure it was a super fun and smooth shoot.”

The integrated campaign will run for approximately 20 weeks across various channels including OTT, TV, OLV, OOH, Digital/Social, along with innovative activations to engage consumers directly.

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Hon’ble Prime Minister Shri Narendra Modi Inaugurates Lyfius Pharma’s Flagship Penicillin-G Facility at Kakinada, Andhra Pradesh

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Lyfius Pharma proudly announces the inauguration of its state-of-the-art Pen-G manufacturing facility, at Kakinada, Andhra Pradesh. With an annual production capacity of 15,000 metrictonnes (MT), the facility was virtually inaugurated by Hon’ble Prime Minister Shri. Narendra Modi in thepresence of Shri. Jagat Prakash Nadda (Union Minister of Chemicals & Fertilizers, Health & Family Welfare),Dr. Mansukh Mandaviya (Union Minister of Labour & Employment, Youth Affairs & Sports), Smt. AnupriyaPatel (Union MoS Chemicals & Fertilizers, Health & Family Welfare), Shri. Prataprao Jadhav (Union MoS (IC)Ayush, MoS Health & Family Welfare) and Sushri Shobha Karandlaje (Union MoS Labour & Employment,Micro, Small & Medium Enterprises).

This facility represents a strategic investment of 2,500 crores, under the Government of India’s PLI Scheme,and exemplifies how private sector participation can significantly contribute to national growth, driveinnovation, and enhance healthcare security. The PLI scheme for the pharmaceutical sector aims tostrengthen domestic manufacturing capabilities in critical KSMs, DIs, and APIs.Commenting on the occasion, Mr. M.V. Rama Krishna, Director Lyfius Pharma, said “The launch of our Pen-G facility is a significant milestone in our efforts to enhance local production and reduce import dependency for critical pharmaceutical
ingredients. This investment underscores our commitment to support the government’s vision of ‘Atmanirbhar Bharat’, establishing India as a global pharmaceutical manufacturing
hub.”

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Schneider Electric transforms power distribution with MasterPacT MTZ Active

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Schneider Electric, the leader in the digital transformation of energy management and automation, launched the MasterPacT MTZ Active, a revolutionary new circuit breaker designed to set new benchmarks for safety, efficiency, and sustainability while ensuring business continuity. In a world increasingly driven by electricity and digitization, MasterPacT MTZ Active enables customers to respond to complex daily challenges, including 24/7 uptime demands, spiraling energy costs, and urgent calls for sustainable practices.“MasterPacT MTZ Active will empower operators to visualize and monitor their energy consumption in real time,” explains Nikhil Pathak, Vice President, Power Products and Digital Energy, Schneider Electric, Greater India. “This real-time insight will equip businesses to optimize energy management, reduce consumption, minimize waste, and ensure business continuity and enhance reliability.

“A more electric and digital world is key to addressing the energy and climate crises. In industries such as Healthcare, Food & Beverage, Life Sciences, Data Center, Building, etc, power is becoming more distributed and increasingly complex to manage. We have an existing legacy of 35+ years in designing and making air circuit breakers for safety and security. MasterPacT MTZ Active is our latest offering to accelerate energy efficiency coupled with high reliability, optimizing asset life without compromising on functionality or safety.”This superior product comes equipped with features such as and Native ERMs (Energy Reduction Maintenance Settings), which sets a new benchmark enhancing the protection of maintenance operators against arc flash hazards.

In response to circuit breaker trips caused by overloads, short circuits, and equipment ground faults, the control unit of MasterPacT MTZ Active introduces a pioneering QR code solution. This innovative feature allows operators to swiftly access guidance tailored to the specific root cause of the trip by scanning the QR code. In the event of an overload, the solution provides clear instructions to evenly redistribute loads across circuits, eliminating the need for time-consuming manual searches.

For 35 years, the MasterPacT name has been synonymous with circuit breaker innovation and reliability, with several million units in service worldwide. Now, with smart, connected power distribution becoming a must-have, Schneider Electric is expanding the range again to advance circuit breaker performance. MasterPacT MTZ Active features an electrical control unit that serves as the brains of the breaker, allowing facility managers to monitor and measure power use in real time.

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Adani Foundation at ACC Tikaria empowers rural entrepreneurs of Gudur through SHGs

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ACC, the cement and building material company of the diversified Adani Portfolio, along with the Adani Foundation, is enabling rural entrepreneurship across Gudur Gram Panchayat near ACC Tikaria. Along with the Adani Foundation, the Company has set up 12 Self-Help Groups (SHGs) to transform the socio-economic landscape of the village.Gudur Gram Panchayat, with a population of about 2,000, used to face significant socio-economic challenges, with most villagers engaged in agriculture and labour, often struggling below the poverty line. Essential services like hospitals, banks, and markets are located over 13 km away, making access difficult for many.ACC, through the Adani Foundation’s intervention, formed and nurtured 12 Self-Help Groups (SHGs) in the village.

By providing microfinance and business training, the initiative has uplifted many families, enabling them to improve their livelihoods.Sundra, a 54-year-old woman, has transformed her life through community-driven microfinance, receiving Rs. 1.50 lakh from her SHG to invest in farming equipment. This venture, under the National Rural Livelihood Mission (NRLM), now provides her with a stable monthly income of Rs. 15,000, significantly enhancing her family’s living conditions.ACC and the Adani Foundation’s impact through this initiative is seen in the empowerment story of villagers including Sundra, who have turned challenges into opportunities, fostering economic growth, and uplifting their rural communities.

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