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Controversy: Photos of Hindu deities on swimwear, huge backlash by social media users
SUMAN GUPTA – Mumbai Uncensored, 25th April 2022
A new controversy has flooded the air with the infamous influencer Sahara Ray being in the crib of it. It all started when the clothing brand named“SAHARA RAY SWIM”, launched its new collection named the ‘Aura Collection 2022’. The collection consisted mostly of thongs, micro string tops and swimwears, that featured images of Hindu deities on top of them.
The clothing brand printed the images of Indian deities on the swimwears that affected the religious sentiments of the people.
Soon after the release of this collection, the images of the clothes went viral all over the media and faced huge backlash from the people. People have expressed their disgust over different social platforms. Social media users reprimanded the clothing company.
In a tweet, the Hindu IT Cell informed, “We have taken cognisance of this matter. It’s an absolutely derogatory and defamatory act against Hindu ideals. We are not going to tolerate this and our team will legally proceed in this matter.”
Popular Twitter user, Madhur Singh, informed that the Instagram handle of ‘Sahara Ray Swim’ first blocked users who questioned the objectionable swimwear collection. “Later they turned the comments off and posted yet another set of photos of the same lingerie.
After this controversy started on Twitter, this swimwear maker Sahara Ray Swim has made its account private on Instagram. It is believed that the company has taken this step to avoid getting caught in controversy on this platform. Social media users are demanding the company to take back this swimwear and apologize for the act. However, there has been no response from the company on this yet.
Such incidents have been happening before
This is not the first case of such targeting of Hindu deities. Earlier items like bathroom mats, door mats, shoes, slippers with pictures of deities have also come to the fore. There has been a lot of controversy about such items on social media and other forums, but even after this some companies are not ready to take a lesson from it.