Nutan Jadhav, 22nd February, 2023:
Make Digital Marketing efficient with Digiverse: An AI markup language
Vinay Tamboli, senior VP (products, analytics, and consulting) at LS Digital, discusses the future of ad tech in India as well as the services offered by DigiVerse in an interview with afaqs!
The last few years have seen tremendous growth in digital marketing, especially after COVID. Advertisers have been drawn to it because of its limitless possibilities for connecting with a more specialized and focused audience. And to use this power, ad tech businesses have developed throughout time to give brands the right tools.
DigiVerse, an end-to-end digital transformation service, was just introduced by Mumbai-based digital marketing firm LS Digital. Through an integrated platform, it helps brands keep track of all of their digital operations in one location.
DigiVerse’s main objective is to improve the effectiveness of digital marketing activities. Prior to a few decades ago, the entire marketing billing system was manual. There were 20–30 workers on each accounting team. To carry out digital operations, organizations frequently use a number of firms, from creatives to performance and branding. Brands spend all of their work synchronizing these verticals, which leaves little time for planning.
DigiVerse enables businesses to combine all of these industries and manage data from a single platform.
- How was the concept for DigiVerse developed by LS Digital?
Since we’ve been in the business for over 12 years, we’ve worked with more than 700 clients. We already have a framework in place internally to improve the effectiveness of our operations.
From there, DigiVerse was born. With our knowledge, we are convinced that we can introduce DigiVerse to the market and assist in giving brands and other agencies the same advantages.
Brands have dramatically increased their spending on digital platforms over the years. A platform like DigiVerse is required given this tremendous growth. Future versions of these platforms may assist give services that make it easier to organize a system of digital operations management. The firms with the highest digital spending levels stand to gain the most from this platform. Fundamentally, any firms that have engaged in digital marketing can benefit from DigiVerse.
We’ve seen Apple ban third-party data collection. Google will follow suit shortly. The challenge now, for brands, is to be capable of collecting first-party data. Most brands in India, unfortunately, aren’t equipped for that. Brands need to come up with systems to be able to deal with the absence of third-party data.
