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The rhythm of blues continues to echo: The Mahindra Blues Festival returns for its twelfth edition in February 2024

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Mumbai, 21st November 2023: Get ready to immerse yourself in the soulful rhythms of the blues at Mumbai’s iconic Mehboob Studio on 10th & 11th February 2024. Celebrating its 12th year, the Mahindra Blues Festival (MBF), a cornerstone of Asia’s blues scene and the very home of India’s blues movement, promises an electrifying blend of legendary and fresh blues talent from across the globe.

Early Bird Tickets Are Now Available at BookMyShow

Mahindra has been an ardent supporter of arts, music and culture and has been at the forefront of building deep, meaningful connections with communities in India and around the world through these artistic endeavours and shared human experiences.

The Mahindra Blues Festival, embodying this ethos for 11 years, brings an unparalleled blues experience to Mumbai. The festival’s legacy is etched in its rich past of hosting blues luminaries.

Over its storied history, the Mahindra Blues Festival has been a stage for global blues legends and a beacon for enthusiasts worldwide. Regular attendees have been treated to performances by greats such as Buddy Guy, John Mayall, Taj Mahal, Charlie Musselwhite, Jimmie Vaughan, Billy Gibbons, Tedeschi Trucks Band, Johnny Lang, Beth Hart, Ana Popovic, Matt Schofield, Shemekia Copeland, along with a diverse roster of artists including Charlie “Kingfish” Ingram, Arinojoy Sarkar, Ivan Singh, and many more. Adding to its global appeal, the festival is also held biannually in Chicago at Buddy Guy’s Legends Club.

As we anticipate the 2024 line-up, the festival will continue its tradition of showcasing a dynamic mix of international stars and homegrown heroes, further cementing its status as a pivotal platform in the blues world. Echoing the reverence for the genre’s icons, the festival’s stages, including the ‘Polka Dot Parlour’ and the ‘Soul Strat Saloon’, will pay homage to legends and honor the contributions of Indian blues-rock stalwarts. The Mahindra Blues Band Hunt will also be soon announced, further enriching the fabric of the festival, spotlighting nascent talent on the garden stage, a testament to the genre’s evolving narrative.

But aficionados know that it’s not just about the music. The Mahindra Blues Festival transcends the auditory experience, offering a slice of gastronomy with specially styled food and beverages, a comfortable den with a viewing screen for a more relaxed experience, and exclusive merchandise and record stalls for attendees to take home a piece of the festival. Each element contributing to the mosaic of the blues experience.

Mr Jay Shah, Vice President – Cultural Outreach, Mahindra Group, reflects, “Mahindra is a name synonymous with nurturing arts, culture, and community, and continues to fuel India’s blues passion. The Mahindra Blues Festival is more than a convergence of musical talent; it’s a cultural odyssey that pays homage to the rich tapestry of blues music worldwide. As we step into our twelfth year, we’re honored to continue fostering this deep-rooted connection among blues enthusiasts worldwide.”

A testament to enriching lives through music, MBF has attracted a dedicated following in the country and the world, growing into an online community of over 1,80,000 people across social media channels. A significant milestone in India’s blues music scene, it continues to hone a confluence of music in 2024 while staying true to genre and beckons you to a two-day sojourn into the essence of blues.

For an experience that transcends mere listening, mark your calendars for 10th and 11th February 2024. Visit BookMyShow for early bird access.

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Adani Foundation at ACC Kymore spearheads sustainable agriculture practices with mechanisation

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ACC, the cement and building material company of the diversified Adani Portfolio, is spearheading sustainable agricultural practices by facilitating mechanisation of farming activities. Along with the Adani Foundation, the Company has established a Custom Hiring Centre in Jamuwani Kalan, near ACC Kymore. This initiative showcases how collective farming efforts can transform agriculture into a profitable venture.

Jamuwani Kalan in Katni district is home to 450 families, which primarily depend on agriculture for their livelihood. However, challenges such as stubble burning and high input costs for land preparation have made farming difficult, especially for small and marginal farmers. In February 2024, the Adani Foundation established a Custom Hiring Centre in the village.

Managed by a five-member committee from Jay Shri Ram Kisan Samuh committee, the Centre was initially supported with a capital investment of Rs. 2.5 lakh from the Foundation. This amount was matched by the farmers’ group, mobilised through the Foundation’s efforts to secure registration in the Agriculture Department’s Subsidy portal.

The Centre offers rental services of farming machinery, including Super Seeder, Straw Reaper, two tractors, customised trolleys, and cultivators. The total capital cost of the Custom Hiring Centre is Rs. 24.63 lakh, with Rs. 1.10 lakh received as government subsidy for the Straw Reaper as well as Rs. 2.5 lakh from the Adani Foundation. During the last Rabi crop harvesting season, the Centre served 55 farmers and generated Rs. 1.18 lakhs in revenue from the Straw Reaper alone.

This initiative has saved approximately 100 tonnes of dry straw as cattle feed for the lean season and preserved soil microbes by preventing stubble burning, thus enhancing soil health. In addition, with the support of the Adani Foundation, the Centre promotes the use of Super Seeder for zero-tillage seed sowing, reducing input costs by 35-45% without affecting crop yield. This year, the Centre aims to extend its services to four neighbouring villages, promoting sustainable agricultural practices.

ACC and the Adani Foundation are committed to community welfare and sustainable livelihooods, through promotion of modern farming techniques.

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Centre for Future Skills: NSDC collaborates with Ethnotech Academy and Cambridge to skill and upskill India’s workforce for emerging technologies

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Centre for Future Skills NSDC collaborates with Ethnotech Academy and Cambridge to skill and upskill Indias workforce for emerging technologies

The National Skill Development Corporation (NSDC), under the aegis of the Ministry of Skill Development and Entrepreneurship, has launched the “Centre for Future Skills” an initiative in collaboration with Ethnotech Academy and Cambridge University Press & Assessment. This state-of-the-art facility, a vibrant hub of innovation and learning aims to provide technology infrastructure and expert guidance in the latest technologies to higher education institutions (HEIs), creating a launch pad for students to excel in the rapidly evolving tech landscape and connecting the aspirations of our youth with the ever-changing demands of industry.

The key highlight of the event was to create partnerships between academic/ corporate partners and NSDC, alongside Ethnotech and Cambridge University Press & Assessment. This was followed by panel discussions that delved into current challenges and potential solutions in the fields of emerging technologies.

The technology infrastructure will include all the major technologies such as Artificial Intelligence and Machine Learning, Data Analytics, AR/VR/Meta, Cloud computing, Cyber Security, Internet of Things, Industrial / Home Automation, Robotic Process Automation and Semiconductor Design.

Talking about the initiative, Shri Nitin Kapoor, Vice President, NSDC, emphasised the importance of equipping the youth with skills relevant to the future job market. He stated, “This is a significant advancement in India’s skill development landscape, as we strive to position India as the Skill Capital of the World, our focus on future-ready skills is paramount. Upskilling is no longer a luxury but a necessity, as it empowers individuals to stay relevant and adapt to technological advancements. NSDC International is playing a key role in bridging the global skill gap and Skill India Digital Hub (SIDH) is the go to skill platform for all your skilling needs. 

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MediBuddy Introduces All-in-One Digital Health Solution with MediBuddy Shield and MediBuddy Shield Plus Wellness Cards

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MediBuddy, India’s largest digital healthcare platform, announced the launch of its latest innovation – the MediBuddy Shield and MediBuddy Shield Plus Digital Cards. These cards aim to provide a seamless and comprehensive healthcare experience, catering to a wide range of needs with the convenience of digital accessibility.

As the demand for accessible healthcare continues to grow, MediBuddy has taken a significant step forward by introducing these digital cards, designed to cater to all essential outpatient department (OPD) services. These cards will not only provide customers with easy access to healthcare services but also help them manage their health proactively.

The MediBuddy Shield is a six-month card priced at ₹1,499 + GST, offering two complimentary online doctor consultations, one health checkup, an offline dental consultation, and a personal accident cover of up to ₹1 lakh. The MediBuddy Shield Plus, priced at ₹2,599 + GST for one year, provides additional benefits such as two health checkups, monthly health blogs, bi-monthly webinars, and exclusive discounts on condition management programs. The card will be available from 19th September 2024 for all customers. 

Key features of MediBuddy Shield include: 

  • Two complimentary online consultations with general physicians
  • One free MediBuddy Smart Health Checkup
  • One free offline dental consultation
  • Access to MediBuddy Concierge Services for conditional management
  • Personal accident cover up to Rs 1 lakh

MediBuddy Shield Plus offers additional benefits such as:

  • Four complimentary online consultations with general physicians
  • Two health checkups (Smart and Basic)
  • Monthly health-related blogs and bi-monthly webinars
  • Exclusive discounts on condition management programs

As the healthcare landscape continues to evolve, MediBuddy remains at the forefront, developing solutions that meet the changing needs of consumers. The launch of these digital cards marks another milestone in the company’s mission to make healthcare accessible to all. 

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