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Momfluence 2024: Navigating the Evolving Landscape of Mom Influencers

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In the ever-evolving realm of influencer marketing, “Momfluence 2024” emerges as a beacon illuminating the transformative journey of Mom Influencers. These dynamic women, blending the roles of nurturers and digital trendsetters, are navigating an intricate landscape shaped by evolving societal dynamics and the digital age. As we delve into their narratives, we uncover tales of resilience, creativity, and the profound impact these Mompreneurs wield in shaping contemporary consumer culture. Join us on this exploration of “Momfluence 2024,” where the stories of these influential mothers unfold against the backdrop of an ever-changing social and entrepreneurial landscape.

Priyanka Sharma

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Priyanka Sharma, the founder of Mindful Motherhood, traces her transformative journey from a corporate professional to a passionate advocate for new parents. Armed with an engineering degree and an MBA, Priyanka spent 4.5 years in the corporate world before the birth of her two children redirected her life’s mission.

As a mother herself, Priyanka recognized the challenges faced by parents and identified a crucial gap in access to unbiased, research-based information during the newborn phase. This realization fueled her determination to establish Mindful Motherhood, a platform providing trustworthy guidance to expecting and new parents.

An internationally certified New Parent Educator and Infant Massage Instructor, Priyanka’s commitment to continuous learning is underscored by additional certifications in CIMT (HM) and as an advanced lactation professional (in training). These qualifications empower her to be a reliable source of evidence-based information for parents navigating the complexities of caring for their newborns.

Mindful Motherhood’s mission is to fill the gap in new parent education, offering a platform that empowers parents with trustworthy insights. Priyanka’s journey faced challenges, particularly in pursuing certifications amid the responsibilities of childcare. Balancing rigorous academic commitments with the demands of motherhood showcased her organizational and time management skills.

Beyond academia, Priyanka navigated unfamiliar terrain in business and social media. Recognizing herself as a work in progress, she remains committed to continuous improvement. Her advice to new mothers revolves around self-care and reliable information, emphasizing the importance of prioritizing well-being and seeking evidence-based knowledge in the transformative journey of motherhood.

Arpita Mukherjee

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Renowned content creator Arpita Mukherjee, known as @ikabir_yadav with an impressive Instagram following of 97.7k, is not only a versatile artist but also a successful Mom content creator, adding an extra layer to her dynamic online presence. Hailing from Mumbai, Arpita’s foray into content creation began serendipitously on the “Musical.ly” app, evolving into the globally acclaimed TikTok and eventually becoming a passionate profession.

In addition to her diverse talents, Arpita seamlessly embraces the role of a Mom content creator, providing an authentic glimpse into the joys and challenges of parenting. Her relatable approach resonates with fellow mothers, establishing a community that appreciates the delicate balance between family life and personal passions. Through heartwarming content featuring her children, Arpita navigates the nuances of motherhood with a blend of creativity and authenticity.

Beyond her role as a mother, Arpita continues to showcase her versatility in painting, acting, pottery, and dancing, all while maintaining fluency in seven Indian languages. Her collaborations with celebrities like Siddharth Malhotra, Bpraak, Karanvir Bohra, and Awez Darbar exemplify her influence in the digital space. Notably, Arpita’s advocacy for adopting indie dogs, recognized by TheBetterIndia, further highlights her commitment to meaningful causes.

Acknowledged as the Emerging Women Influencer and Digital Creator – Mumbai 2023 by The Success Today and featured on Sweden Television’s popular TV Serial, ‘Homecoming,’ Arpita Mukherjee’s journey serves as an inspiration to aspiring content creators. Her success as a Mom content creator underscores the importance of authenticity, relatability, and a passion-driven approach in building a thriving online presence. In her advice to fellow creators, she emphasizes belief in one’s endeavors, resilience in the face of challenges, and a persistent commitment to continuous improvement.

Shalini Priya

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Shalini Jha’s journey as a Mom Influencer emerged during the challenges of the Covid era but gained significant momentum during her second pregnancy. Her videos, particularly those featuring her baby, went viral, attracting a diverse audience of moms both in India and abroad, sharing the experience of raising children in the same age group as her son.

Not swayed by specific influencers, Shalini values authenticity, recognizing that true connections are formed when one remains genuine in a world often dominated by showmanship. Fueled by a desire to share an unfiltered journey, she embarked on becoming a Mom Influencer.

Challenges arise for Shalini in maintaining consistency as a mother of two, grappling with the demands of timelines. Her advice to aspiring Mom Influencers emphasizes authenticity, urging them to discover their unique strengths rather than emulating others.

With a decade-long career in the television industry, working on hit shows as a creative head, Shalini brings a wealth of experience in shooting, editing, and writing to her content creation. The writer within her, honed during her television career, seamlessly translates into her blogs, reflecting the depth of her professional background in her journey as a Mom Influencer.

Manali Jain

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Manali Jain, a stay-at-home mom with a one-year-old daughter, embarked on her blogging journey during the challenging times of Covid. Initially, her Instagram page, @busy_witty_mommyandme, focused on creating memories for her daughter without any intention of becoming an influencer. Inspired by Mummies Musings, Manali started blogging and garnered appreciation, motivating her to share her motherhood journey.

Facing the test of understanding her audience, Manali’s journey from 1000 to 20K followers wasn’t easy, but with the support of her husband and the relatable content she shared, her page thrived. As a mother of two daughters, Manali, while being a stay-at-home mom, aspires to shed light on the struggles and experiences of mothers often overlooked by society.

In her reflections on being a stay-at-home mom, Manali challenges the societal perception of SAHMs and emphasizes the complexities of running a household while mothering. With an unwavering commitment to her role, she refuses to apologize and encourages all moms, regardless of their paths, to embrace their unique journeys in the collective adventure of loving and raising children.

Sonam Jaggi

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Sonam Jaggi’s venture into Mom Influencing stemmed from recognizing the impact of authentically sharing her motherhood experiences. Fueled by the desire to connect with and support fellow moms, she began narrating her stories on social media.

Inspired by like-minded Mom Influencers who commenced their journeys in 2018, Sonam was motivated by their genuine parenting approach and community-building skills, leading her to enter the Mom influencer space.

Acknowledging the inevitable challenges, Sonam faced the balancing act of family life, managing online negativity, and finding time for content creation. Overcoming these hurdles involved setting boundaries, prioritizing self-care, and seeking advice from her supportive community. Working as a full-time L&D Talent Head added an extra layer to the juggling act.

For moms stepping into the digital content world, Sonam advises staying true to oneself, sharing unique experiences, and maintaining engagement. While emphasizing the importance of consistency, she encourages fellow moms to prioritize well-being.

Sonam’s personal journey as a mom significantly shapes her content, reflecting real-life moments, challenges, and joys. Striking a balance between authenticity and positivity, her page also showcases her passion for food and fitness, with an impressive weight loss of over 27kgs in recent years.

Mahak Goplani

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Mahak Goplani’s journey into Mom Influencing commenced during her first pregnancy, where the joyous feeling of inner beauty inspired her to capture the moments. Posting her thoughts and pictures on Instagram, Mahak discovered people connecting with her content, marking the beginning of her influencer journey.

Navigating the challenges of motherhood and digital content creation, Mahak faced obstacles related to postpartum health and the demands of multitasking. Emotional breakdowns were met with support from her husband and encouragement from her kids, providing the strength to persevere.

As a successful Mom Influencer, Mahak’s sincere advice to aspiring mothers entering the world of digital content creation is rooted in authenticity. She emphasizes that it’s not just about doing things for the sake of it but showcasing the real sides of life and being mentally prepared to influence the world.

Beyond her online presence, Mahak’s previous role as a teacher for five years significantly influenced her content. Despite leaving teaching due to time constraints after her first child, the experience taught her valuable lessons. Mahak draws inspiration from moms who prioritize authenticity over follower numbers, maintaining a focus on showcasing the real aspects of life.

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Special Editions

India’s Top 10 Mom Influencers 2025

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In the dynamic world of digital influence, India’s Top Mom Influencers 2025 are leading the way, redefining motherhood and social media engagement. These inspiring women go beyond sharing parenting tips and lifestyle advice—they are shaping trends, building communities, and sparking meaningful discussions on key social issues.

By blending personal stories with professional expertise, these moms are carving their space as influential voices in the digital arena. This year, we spotlight the journeys and strategies of these remarkable women who are setting new standards in the industry.

Jessica Walia Suri, Mom influencer, brand manager & yoga teacher

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Jessica Walia is a mom influencer, brand manager and yoga teacher with a unique passion for storytelling and authenticity. She works diligently to build and shape brand identities, guiding products from concept to launch with a deep focus on connecting them with their audience in a meaningful way. Alongside her career, Jessica’s journey into yoga, which began as a personal hobby, has evolved into her becoming a teacher. Encouraged by her husband, this shift added a new layer to her life, enriching her approach to both brand development and personal growth.

Jessica’s inspiration comes from the strength and resilience of mothers. She deeply admires their ability to balance the demands of work, family, and personal passions, finding motivation in their ability to navigate it all with grace. This inspiration fuels her drive to break barriers and fully embrace her own journey with purpose and confidence.

As a woman, Jessica acknowledges the challenges of being constantly on the go. She’s learned the value of slowing down and savoring each moment, allowing experiences to sink in fully. This mindfulness has been key to both her personal and professional growth.

Outside of her work, Jessica is fully immersed in the exciting and joyful journey of being a first-time mom. Balancing the demands of her career with motherhood has been a whirlwind adventure, but she treasures every memory she’s creating with her husband and child. The laughter, chaos, and joy of this phase in her life are cherished deeply.

Her message to aspiring entrepreneurs and professionals is to embrace their inner strength. Jessica believes that women are natural multitaskers, but it’s equally important to take a breath and enjoy the journey. She encourages others to own their unique path and celebrate each step along the way.

Jessica’s success is built on passion and her ability to balance it all. Splitting her time between Europe and India, she navigates the excitement and challenges of her career and motherhood with grace. Each day is a new opportunity for growth, filled with unforgettable memories and moments. For Jessica, this vibrant, ever-changing journey is one she wouldn’t trade for anything.

Jessica’s inspiration comes not only from her mother but also from her father, who has been an equal pillar of strength in her life. Her dad has always reminded her that with patience and love, you can overcome anything, while her dad often said, “In silence, you find your strength, and with love, you find your light.” These powerful words have guided Jessica through every challenge, shaping her approach to life.

She feels blessed to have both her parents as her foundation, their unwavering support and wisdom always pushing her forward. Now, as Jessica sees so many young mothers balancing everything with grace, it’s eye-opening and inspiring. They, too, have become a source of strength and motivation on her journey.

Seema Lalwani, Mom Influencer, Lifestyle & fashion content creator

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Seema Lalwani is a vibrant lifestyle and fashion content creator, freelance writer, and artist whose journey exemplifies resilience, creativity, and passion. Her career took a pivotal turn after her tenure at British Airways, when she decided to embrace her love for writing, art, and self-expression. This bold move became the foundation of a fulfilling career built on authenticity and creativity.

Seema initially began her journey by sharing her experiences as a new mom through blogging and Instagram. Over time, her content evolved from parenting to lifestyle and fashion, establishing her as a relatable and inspiring voice. She expanded her skill set, collaborating with D2C brands, ghostwriting for LinkedIn and blogs, and carving a niche as a trusted freelance content writer.

Creativity has always been Seema’s forte. During the COVID-19 lockdown, she rediscovered her passion for art, starting with intricate mandalas and eventually teaching herself resin art. What began as a therapeutic hobby quickly transformed into a professional venture, where she crafted and sold unique handmade items. This artistic endeavor showcased her ability to adapt and innovate, turning her creativity into a thriving business.

Seema draws inspiration from trailblazers like Masoom Minawala Mehta and Kritika Khurana, whose journeys exemplify passion and determination. Her own path, however, hasn’t been without challenges. Balancing her career with motherhood in a nuclear family setup has been a continuous learning experience. From facing societal expectations to managing creative blocks and personal guilt, Seema has overcome each obstacle with resilience and grace.

Beyond her professional endeavors, Seema is an avid dancer, a budding graphic designer, and a proud plant parent. These hobbies fuel her creativity and provide her with a sense of balance and fulfillment.

Her message to aspiring professionals is centered on authenticity and perseverance. Seema encourages others to embrace their unique paths, take small but consistent steps, and focus on what truly matters. She believes challenges are opportunities in disguise, and resilience often grows in moments of doubt.

Seema’s journey is not just about personal accomplishments—it’s about inspiring others to unlock their potential. Whether through her writing, art, or content creation, she continues to make a meaningful impact, proving that success lies in staying true to oneself while celebrating the beauty of imperfection.

Komal Khettry Patni, Mom Influencer

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Komal Khettry Patni, fondly known as Candid Maa, is a trailblazing mom influencer who has redefined what it means to be a modern mother. A former business journalist, Komal combined her love for storytelling with her journey through motherhood to create content that resonates with moms across the globe. Her creative Reels and authentic posts capture the joys and challenges of parenting while encouraging women to embrace their individuality and dreams.

Supported by her joint family, Komal skillfully balances motherhood and content creation, proving that a strong support system can be a game-changer. Her content isn’t just about parenting tips but also a celebration of self-expression, inspiring moms to pursue their passions—whether it’s dancing, cooking, or exploring a new hobby. Her achievement as “Mrs. Social 2023” is a testament to her influence and dedication, marking a milestone in her mission to empower mothers.

Komal’s journey also shines a light on the positive side of living in a joint family, with her in-laws and mother-in-law being her biggest cheerleaders. She believes in breaking stereotypes and showing that such setups can foster strength, unity, and happiness.

Her core message to moms is simple yet profound: don’t let motherhood define the limits of your potential. Whether it’s pursuing a hobby or a career, every small step matters. Komal firmly believes that when moms are happy and fulfilled, it creates a ripple effect, making families happier and stronger. Through her content, she continues to inspire countless moms to embrace their authenticity and thrive in every role they take on.

Garima Arora

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Garima Arora is a full-time content creator and mom influencer whose journey began unexpectedly, rooted in the everyday chaos and charm of motherhood. Formerly an HR professional and boho jewellery exporter, she found her true calling in sharing relatable, humorous glimpses into desi family life. Her audience quickly connected with the raw honesty in her posts—authentic moments that made people laugh, cry, and feel a little less alone.

Her children are both her inspiration and her content’s soul. The transition from corporate life to digital storytelling wasn’t seamless. Like many women, she faced the challenge of reclaiming an identity beyond motherhood. Juggling kids, home, and a budding online presence tested her resilience, but also revealed her strength.

While content creation is now her profession, she continues to embrace her role as a hands-on mom. Her love for fashion and her past in boho jewellery often find their way into her feed, with the occasional spark to revive those business dreams.

Garima’s story is a reminder that motherhood can be the start of something new. She didn’t aim for fame—she aimed to connect. Her message to fellow moms is simple: be real, be kind to yourself, and share your story. There’s power in your voice, even in the messiest moments.

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From Dreams to Reality: Top 10 Entrepreneurs Redefining the Indian Wedding Industry

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The Indian wedding industry, often synonymous with grandeur, innovation, and cultural significance, is undergoing a remarkable transformation in 2025. At the forefront of this evolution are ten trailblazing entrepreneurs who have redefined how weddings are envisioned and executed.

From crafting opulent Big Fat Indian Weddings to setting global trends in luxury, technology, and personalization, these visionaries are reshaping the industry. Their contributions go beyond aesthetics, introducing innovative business models, sustainable practices, and cutting-edge technology to elevate every celebration into an unforgettable experience.

Mehak Shahani, Co-Founder of WedMeGood

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Mehak Shahani co-founded WedMeGood, a leading wedding portal and resource guide, with her husband in 2014. Based in Gurugram, the platform simplifies wedding planning for users, offering curated vendor lists, inspiration, and tools to plan every detail.

In September 2015, WedMeGood secured Rs 2.7 crore in funding from the Indian Angel Network (IAN), followed by $2.6 million in a Series A funding round from Orchid India last month. Mehak, a postgraduate from the Delhi School of Economics (DSE), previously worked as a risk manager at American Express. A true multi-tasker and serial entrepreneur, she also runs a popular makeup and fashion blog, Peaches and Blush.

Rishav Poddar, Founder – ShaadiNamaa

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Rishav Poddar, the visionary founder of ShaadiNamaa, has established a prominent presence in the Indian wedding industry over the past 12 years. His company is dedicated to creating unforgettable wedding experiences by offering end-to-end planning services—from conceptualization to execution—helping couples turn their dream weddings into reality.

Rishav’s passion for weddings and event management led him to create ShaadiNamaa. His journey began with planning his first wedding over a decade ago, and his expertise and commitment quickly earned him word-of-mouth referrals. This helped his business grow steadily, leading to ShaadiNamaa’s position as one of India’s top wedding planning companies.

ShaadiNamaa has successfully planned weddings across India, from intimate celebrations to large-scale events. Among its notable achievements are two destination weddings in Rajasthan that were featured in renowned wedding magazines. The company has also had the honor of planning weddings for prominent Indian families.

The wedding planning industry is highly competitive, and Rishav faced the challenge of standing out in this crowded space. To overcome this, ShaadiNamaa focused on delivering exceptional customer service, personalized wedding designs, and experiences that reflect the unique personalities of each couple. Their attention to detail has set them apart from competitors.

Rishav finds inspiration in his clients’ joy, which fuels his dedication to creating memorable experiences. The creativity and innovation of other wedding professionals also inspire him to stay at the forefront of trends in the industry.

To stay ahead in the ever-changing wedding space, ShaadiNamaa keeps up with the latest trends through industry events, workshops, and social media. Networking with other wedding professionals and encouraging creative thinking within the team allows ShaadiNamaa to continuously offer fresh, innovative ideas to make each wedding unique.

Rishav advises aspiring entrepreneurs to build strong relationships with clients, vendors, and industry peers. He emphasizes the importance of hard work, flexibility, and organization, and encourages newcomers to think outside the box. Unique and creative ideas often make all the difference in this competitive field.

One of Rishav’s most unforgettable moments was planning a wedding for a couple who had been engaged for 10 years. The couple’s emotional joy and the beautiful exchange of vows reaffirmed his passion for the industry and reminded him of his purpose: to create lasting memories for couples on their special day.

As the Indian wedding industry continues to evolve, Rishav envisions ShaadiNamaa leading the way in wedding design and planning. The company is committed to embracing sustainable, eco-friendly practices while providing exceptional experiences. Rishav’s vision is to continue shaping the future of weddings in India, ensuring each event is as unique as the couple it celebrates.

Nitin Mathur, Co-founder – The Wedding Square

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Nitin Mathur, co-founder of The Wedding Square, has spent over 27 years crafting unforgettable wedding experiences that blend tradition with contemporary elegance. His journey into the wedding industry began unexpectedly through event planning, but the magic of orchestrating celebrations that bring families together quickly became his passion.

With The Wedding Square, Nitin and his team transform each couple’s vision into reality, handling every detail—from venue selection to décor and coordination—so families can fully immerse themselves in the joy of the occasion. Whether it’s a grand affair in Italy, France, or Spain, or an intimate gathering in India, he ensures every wedding is personal, meaningful, and flawlessly executed.

Building a brand in such a competitive industry hasn’t been without challenges. Trends evolve rapidly, expectations are diverse, and destination weddings bring their own complexities. But for Nitin, each obstacle has been an opportunity to innovate, adapt, and push creative boundaries. His greatest inspiration comes from the couples and families he works with—their stories, traditions, and dreams fuel his passion to redefine wedding planning in India.

Staying ahead in the industry requires constant learning. Nitin travels, collaborates with global creatives, and immerses himself in diverse cultural experiences to bring fresh perspectives to his designs while honoring timeless traditions. Through his work, he has witnessed firsthand how weddings can be more than just extravagant events; they can be deeply personal experiences that bridge cultures and create lasting memories.

Looking ahead, he envisions the Indian wedding industry embracing both grandeur and sustainability. With The Wedding Square, he hopes to pioneer practices that not only create spectacular celebrations but also leave a positive impact. His advice to aspiring entrepreneurs is simple: stay authentic, listen to your clients, and never lose sight of the joy that weddings bring.

Pradeep Jaiswani, Founder and CEO – The Stage Craft Jaipur

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Pradeep Jaiswani is the Founder and CEO of The Stage Craft Jaipur, a name that’s become synonymous with creativity and excellence in the wedding and event décor industry. Carrying forward a legacy rooted in a 60-year-old family-run production and décor house started by his father, Pradeep has taken the reins and transformed the business into a cutting-edge, nationally recognized brand.

With a master’s degree from London, he brings a thoughtful balance of global perspective and local sensibility to every project. Under his leadership, The Stage Craft Jaipur has become known for its bespoke designs, precision execution, and seamless in-house production capabilities. With offices in Jaipur, Mumbai, and Delhi, the brand’s presence now extends across India.

From intimate celebrations to grand affairs, The Stage Craft Jaipur has curated décor for some of the country’s most high-profile weddings and events—including celebrity nuptials and high-end political and corporate gatherings. Their portfolio includes iconic moments at the Jaipur Literature Festival, the World Flower Exhibition (WAFA), the Round Table Conference, and the YPO Annual Meet.

Pradeep’s approach is rooted in detail, storytelling, and pushing creative boundaries. The company’s trusted reputation has earned it a spot as an official décor partner for some of India’s most prestigious venues, including Taj Jai Mahal Palace, ITC Rajputana, and ITC Mementos in Jaipur. Accolades and industry awards continue to recognize their exceptional work.

What sets Pradeep apart is his vision—one that seamlessly fuses traditional artistry with modern design. His passion and forward-thinking leadership have made The Stage Craft Jaipur one of India’s leading names in event décor, with each project a reflection of timeless elegance and contemporary innovation.

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Building Dreams: Success Stories of 10 Visionary Entrepreneurs in the Architecture & Interior Design Industry

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The architecture and interior design industry in India is witnessing a transformative shift, led by visionary entrepreneurs who are redefining spaces with creativity, innovation, and functionality. In this special edition, we celebrate 10 trailblazing entrepreneurs whose success stories showcase their passion for transforming environments, setting new industry standards, and inspiring the next generation of designers.

From sustainable architecture to luxury interiors, their work reflects a commitment to excellence and a deep understanding of design’s impact on daily life. Join us as we explore their journeys, challenges, and remarkable contributions to shaping the future of the industry in India.

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