Special Editions
Momfluence 2024: Navigating the Evolving Landscape of Mom Influencers
In the ever-evolving realm of influencer marketing, “Momfluence 2024” emerges as a beacon illuminating the transformative journey of Mom Influencers. These dynamic women, blending the roles of nurturers and digital trendsetters, are navigating an intricate landscape shaped by evolving societal dynamics and the digital age. As we delve into their narratives, we uncover tales of resilience, creativity, and the profound impact these Mompreneurs wield in shaping contemporary consumer culture. Join us on this exploration of “Momfluence 2024,” where the stories of these influential mothers unfold against the backdrop of an ever-changing social and entrepreneurial landscape.
Priyanka Sharma, the founder of Mindful Motherhood, traces her transformative journey from a corporate professional to a passionate advocate for new parents. Armed with an engineering degree and an MBA, Priyanka spent 4.5 years in the corporate world before the birth of her two children redirected her life’s mission.
As a mother herself, Priyanka recognized the challenges faced by parents and identified a crucial gap in access to unbiased, research-based information during the newborn phase. This realization fueled her determination to establish Mindful Motherhood, a platform providing trustworthy guidance to expecting and new parents.
An internationally certified New Parent Educator and Infant Massage Instructor, Priyanka’s commitment to continuous learning is underscored by additional certifications in CIMT (HM) and as an advanced lactation professional (in training). These qualifications empower her to be a reliable source of evidence-based information for parents navigating the complexities of caring for their newborns.
Mindful Motherhood’s mission is to fill the gap in new parent education, offering a platform that empowers parents with trustworthy insights. Priyanka’s journey faced challenges, particularly in pursuing certifications amid the responsibilities of childcare. Balancing rigorous academic commitments with the demands of motherhood showcased her organizational and time management skills.
Beyond academia, Priyanka navigated unfamiliar terrain in business and social media. Recognizing herself as a work in progress, she remains committed to continuous improvement. Her advice to new mothers revolves around self-care and reliable information, emphasizing the importance of prioritizing well-being and seeking evidence-based knowledge in the transformative journey of motherhood.
Renowned content creator Arpita Mukherjee, known as @ikabir_yadav with an impressive Instagram following of 97.7k, is not only a versatile artist but also a successful Mom content creator, adding an extra layer to her dynamic online presence. Hailing from Mumbai, Arpita’s foray into content creation began serendipitously on the “Musical.ly” app, evolving into the globally acclaimed TikTok and eventually becoming a passionate profession.
In addition to her diverse talents, Arpita seamlessly embraces the role of a Mom content creator, providing an authentic glimpse into the joys and challenges of parenting. Her relatable approach resonates with fellow mothers, establishing a community that appreciates the delicate balance between family life and personal passions. Through heartwarming content featuring her children, Arpita navigates the nuances of motherhood with a blend of creativity and authenticity.
Beyond her role as a mother, Arpita continues to showcase her versatility in painting, acting, pottery, and dancing, all while maintaining fluency in seven Indian languages. Her collaborations with celebrities like Siddharth Malhotra, Bpraak, Karanvir Bohra, and Awez Darbar exemplify her influence in the digital space. Notably, Arpita’s advocacy for adopting indie dogs, recognized by TheBetterIndia, further highlights her commitment to meaningful causes.
Acknowledged as the Emerging Women Influencer and Digital Creator – Mumbai 2023 by The Success Today and featured on Sweden Television’s popular TV Serial, ‘Homecoming,’ Arpita Mukherjee’s journey serves as an inspiration to aspiring content creators. Her success as a Mom content creator underscores the importance of authenticity, relatability, and a passion-driven approach in building a thriving online presence. In her advice to fellow creators, she emphasizes belief in one’s endeavors, resilience in the face of challenges, and a persistent commitment to continuous improvement.
Shalini Jha’s journey as a Mom Influencer emerged during the challenges of the Covid era but gained significant momentum during her second pregnancy. Her videos, particularly those featuring her baby, went viral, attracting a diverse audience of moms both in India and abroad, sharing the experience of raising children in the same age group as her son.
Not swayed by specific influencers, Shalini values authenticity, recognizing that true connections are formed when one remains genuine in a world often dominated by showmanship. Fueled by a desire to share an unfiltered journey, she embarked on becoming a Mom Influencer.
Challenges arise for Shalini in maintaining consistency as a mother of two, grappling with the demands of timelines. Her advice to aspiring Mom Influencers emphasizes authenticity, urging them to discover their unique strengths rather than emulating others.
With a decade-long career in the television industry, working on hit shows as a creative head, Shalini brings a wealth of experience in shooting, editing, and writing to her content creation. The writer within her, honed during her television career, seamlessly translates into her blogs, reflecting the depth of her professional background in her journey as a Mom Influencer.
Manali Jain, a stay-at-home mom with a one-year-old daughter, embarked on her blogging journey during the challenging times of Covid. Initially, her Instagram page, @busy_witty_mommyandme, focused on creating memories for her daughter without any intention of becoming an influencer. Inspired by Mummies Musings, Manali started blogging and garnered appreciation, motivating her to share her motherhood journey.
Facing the test of understanding her audience, Manali’s journey from 1000 to 20K followers wasn’t easy, but with the support of her husband and the relatable content she shared, her page thrived. As a mother of two daughters, Manali, while being a stay-at-home mom, aspires to shed light on the struggles and experiences of mothers often overlooked by society.
In her reflections on being a stay-at-home mom, Manali challenges the societal perception of SAHMs and emphasizes the complexities of running a household while mothering. With an unwavering commitment to her role, she refuses to apologize and encourages all moms, regardless of their paths, to embrace their unique journeys in the collective adventure of loving and raising children.
Sonam Jaggi’s venture into Mom Influencing stemmed from recognizing the impact of authentically sharing her motherhood experiences. Fueled by the desire to connect with and support fellow moms, she began narrating her stories on social media.
Inspired by like-minded Mom Influencers who commenced their journeys in 2018, Sonam was motivated by their genuine parenting approach and community-building skills, leading her to enter the Mom influencer space.
Acknowledging the inevitable challenges, Sonam faced the balancing act of family life, managing online negativity, and finding time for content creation. Overcoming these hurdles involved setting boundaries, prioritizing self-care, and seeking advice from her supportive community. Working as a full-time L&D Talent Head added an extra layer to the juggling act.
For moms stepping into the digital content world, Sonam advises staying true to oneself, sharing unique experiences, and maintaining engagement. While emphasizing the importance of consistency, she encourages fellow moms to prioritize well-being.
Sonam’s personal journey as a mom significantly shapes her content, reflecting real-life moments, challenges, and joys. Striking a balance between authenticity and positivity, her page also showcases her passion for food and fitness, with an impressive weight loss of over 27kgs in recent years.
Mahak Goplani’s journey into Mom Influencing commenced during her first pregnancy, where the joyous feeling of inner beauty inspired her to capture the moments. Posting her thoughts and pictures on Instagram, Mahak discovered people connecting with her content, marking the beginning of her influencer journey.
Navigating the challenges of motherhood and digital content creation, Mahak faced obstacles related to postpartum health and the demands of multitasking. Emotional breakdowns were met with support from her husband and encouragement from her kids, providing the strength to persevere.
As a successful Mom Influencer, Mahak’s sincere advice to aspiring mothers entering the world of digital content creation is rooted in authenticity. She emphasizes that it’s not just about doing things for the sake of it but showcasing the real sides of life and being mentally prepared to influence the world.
Beyond her online presence, Mahak’s previous role as a teacher for five years significantly influenced her content. Despite leaving teaching due to time constraints after her first child, the experience taught her valuable lessons. Mahak draws inspiration from moms who prioritize authenticity over follower numbers, maintaining a focus on showcasing the real aspects of life.
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On World Health Day 2025, Mumbai Uncensored proudly honors ten exceptional doctors who are transforming healthcare in India with their dedication, innovation, and expertise. From pioneering medical advancements to delivering compassionate patient care, these professionals are not just healers but also changemakers shaping the future of medicine.
Their relentless pursuit of excellence has redefined standards in healthcare, ensuring better accessibility, improved treatments, and life-saving interventions. As we celebrate this special day, we shine a spotlight on these inspiring doctors whose contributions continue to make a profound impact on countless lives.
Dr. Geetika Mittal Gupta, Aesthetic Doctor & Skin expert
Dr. Geetika Mittal Gupta, a visionary in cosmetic dermatology, has significantly impacted skincare through her ventures, ISAAC Luxe and SkinbyDrG. Her decade-long dedication emphasizes natural beauty and skin health.
Founded in 2012, ISAAC Luxe embodies Dr. Geetika’s commitment to luxury skincare, offering advanced treatments in elegant settings across major Indian cities. Her vision blends timeless skincare with modern technology.
SkinbyDrG, her skincare line, addresses the unique needs of Indian skin, providing accessible solutions tailored to local weather and skin types.
Dr. Geetika’s journey, marked by passion and excellence, has expanded ISAAC Luxe and introduced SkinbyDrG, impacting countless lives. Her achievements include the Times 40under40 award (2023), Times Business Award (2022), and Vogue Beauty Awards (2019). She actively shares her expertise at conferences and on platforms like India Today, Vogue, and NDTV.
Dr. Geetika’s influence extends beyond skincare, promoting self-care and wellness in India. Her holistic approach inspires others in cosmetic dermatology and entrepreneurship, demonstrating the transformative power of dedication.
Dr. Riddhi Doshi, Fertility specialist & IVF expert
Dr. Riddhi Doshi, a leading fertility specialist and IVF expert in Mumbai, has dedicated her career to helping couples navigate the challenges of infertility. As the founder of her IVF clinic, she specializes in advanced reproductive treatments such as IVF, ICSI, egg freezing, and fertility preservation, offering personalized, evidence-based care to those struggling to conceive.
Her journey into reproductive medicine was driven by the emotional toll infertility takes on couples. Witnessing their struggles firsthand ignited a passion for making parenthood possible for those who had lost hope. The ever-evolving field of fertility science, combined with the deeply personal impact of every successful case, continues to fuel her commitment to the profession.
What sets her clinic apart is its blend of cutting-edge technology and a compassionate, patient-centric approach. Beyond medical treatments, she emphasizes holistic fertility care, integrating lifestyle modifications and emotional counseling to support patients through their journey. With high success rates and a strong commitment to ethical, transparent protocols, her clinic stands as a trusted name in reproductive health.
Over the years, IVF has advanced tremendously, with innovations like time-lapse embryo monitoring, AI-assisted embryo selection, and preimplantation genetic testing (PGT). These breakthroughs have significantly improved success rates while making the process more patient-friendly. Despite these advancements, misconceptions about IVF persist. Many believe it’s a last resort or that it guarantees success in a single cycle, while others fear that IVF babies are weaker—myths that scientific research has long disproven.
Among her most memorable cases was a couple in their 40s who had faced multiple IVF failures at other clinics. With a customized approach and holistic interventions, they finally conceived. The moment they held their baby after years of struggle reaffirmed why she chose this path.
Beyond medical expertise, Dr. Doshi recognizes the critical role of lifestyle and diet in fertility. Poor nutrition, stress, and obesity can negatively impact reproductive health, which is why she incorporates dietary plans, stress management techniques, and even yoga into her patient care.
For aspiring doctors and healthcare professionals, her message is clear: medicine is not just a career; it’s a responsibility. In fertility treatment, empathy is just as essential as expertise.
Viraj Ghelani
Introducing Viraj Ghelani, the seasoned comedy content creator who has seamlessly woven himself into the fabric of suburban Mumbai life. If you’ve ever found yourself chuckling at the quirks of suburban existence, chances are you’ve crossed paths with one of Viraj’s relatable videos. Particularly resonant with the Gujarati community, Viraj has become a familiar and beloved figure in the digital landscape.
Known for his contributions to Dice Media and FilterCopy videos, Viraj transitioned from the guy-next-door in web content to making his mark in Bollywood. Making his Dharma movie debut in “Govinda Naam Hai Mera” as Bhumi Pednekar’s boyfriend, Viraj has effortlessly extended his charm to the big screen.
Yet, beyond the screen, Viraj Ghelani remains a humble and passionate creator, drawing energy from his fans and finding inspiration in family bonds. His philosophy centers around embracing the present, acknowledging that every past experience converges to shape the cherished moments of today. This conversation unfolds the fascinating journey of Viraj, tracing his steps from the streets of Borivali to the grand stages of Bollywood.
In the world of fashion, where trends change like the wind, some individuals possess the unique ability to captivate audiences, shape styles, and inspire millions with their effortless flair. One such influential personality is Unnati Malharkar, a dancer, fashion influencer, and blogger whose creativity and distinctive style have made her a prominent figure in the industry.
Formerly started as a TikTok sensation and now an Instagram influencer, Unnati’s journey began like many others, but her undeniable talent and passion for dance and fashion set her apart from the crowd. She soon realized the power of self-expression through dancing. With a keen eye for detail and an uncanny ability to predict upcoming trends, she became a beacon of inspiration.
Her outfits effortlessly fuse chic couture with accessible pieces, making her style approachable for her followers. From trendy streetwear to elegant Indian wear, she flawlessly navigates the fashion landscape, encouraging her audience to experiment and embrace their own unique fashion identities.
Unnati Malharkar is more than just a content creator; she is a force to be reckoned with. Her creativity knows no bounds, and her impact on the digital landscape is undeniable. With each video she creates, she reminds us all the power of chasing our dreams, embracing our passions, and spreading happiness along the way.
Shreya Mahajan
Shreya Mahajan is the founder of The Social Sphere, a New Delhi-based marketing and PR agency specializing in creating innovative strategies for luxury fashion, beauty, and lifestyle brands. Alongside her entrepreneurial journey, she is a dedicated fashion and lifestyle content creator, sharing her passion for styling and personal expression.
Her journey began during the Covid-19 lockdown when Shreya started creating outfit inspiration content, giving life to her love for fashion. This creative exploration encouraged her to leave a stable corporate job and pursue a master’s in Fashion Marketing at Nottingham Trent University. Combining her marketing expertise, passion for fashion, and valuable internship experiences, Shreya launched her agency in March 2024.
Shreya finds inspiration in trailblazing women like Masoom Minawala and Falguni Nayar. However, her journey hasn’t been without its challenges. As a woman, she faced societal pressures and subtle judgments for stepping away from a conventional career path to follow her dreams. Building a career in a competitive industry while defying norms required resilience, but staying aligned with her vision kept her motivated.
To aspiring digital creators and influencers, Shreya emphasizes the importance of authenticity and consistency. She encourages them to embrace their individuality, create meaningful content for their audience, and experiment with fresh ideas. According to her, growth may take time, but perseverance, strategy, and staying true to oneself build a loyal community.
Shreya describes her success as a work in progress. From leaving a corporate job at Deloitte to building her own business and nurturing a community, each step has been a testament to her determination. With the support of her family, mentors, and personal resilience, she has steadily moved closer to her goals. Shreya hopes her story inspires others to trust in their abilities and take bold leaps of faith toward their dreams.
Patralekha
Patralekha is a fashion stylist and influencer who has turned her passion for style and creative expression into a thriving career. Known for her ability to curate unique and personal looks for her niche clientele, she brings a blend of artistry and individuality to everything she does.
From an early age, she was the go-to friend for outfit advice and closet makeovers, always experimenting with colors, textures, and fresh ideas. Sharing her styled outfits on Instagram was a turning point—what began as a hobby quickly grew into a profession, fueled by admiration for her fashion sense and her ability to inspire confidence through style.
Drawing inspiration from global fashion icons and everyday people alike, Patralekha finds beauty in the way personal style reflects individuality. She believes that creativity thrives when authenticity meets boldness. Her journey, however, hasn’t been without challenges.
Breaking into the competitive fashion industry required resilience, especially as she worked to establish her voice in a space that often favors convention over innovation. Balancing the artistic side of styling with the practical demands of being a digital creator was another hurdle, but she’s met it head-on, staying true to her vision while navigating the pressures of engagement and validation.
When she isn’t styling, Patralekha channels her creativity into painting and creating unique artworks, another avenue where her artistic spirit shines. Her advice to aspiring creators is simple: stay original and focused. In a fast-paced digital world, she believes authenticity and persistence set people apart.
Her success is a testament to the power of hard work, adaptability, and the joy of inspiring others to embrace their confidence through fashion. For Patralekha, fashion isn’t just about clothes—it’s about empowering people to feel good in their own skin.
Iti Khinchi
Iti Khinchi is a mom blogger and digital creator known for sharing the humorous and relatable aspects of motherhood through her engaging reels and content. She connects with other mothers by offering a light-hearted perspective on the everyday chaos of parenting, turning the often challenging moments into shared experiences filled with laughter and support.
Iti’s journey into mom blogging began when she found motherhood to be more complex than she initially thought. Seeking a creative outlet to navigate this new chapter of her life, she started documenting her experiences and venting her frustrations. What began as a personal project quickly grew into a platform where she could connect with other moms. Her reels, capturing the hilarity of daily parenting moments, resonated with many, marking the start of her successful career as a mom blogger.
The community of moms Iti has connected with serves as her biggest inspiration. Each mother’s unique story and struggle remind her that she is not alone, and their resilience and creativity continually motivate her. As a woman, Iti has faced the challenge of balancing personal and professional life amidst high societal expectations. However, she has found that embracing her imperfections and sharing them openly has been key to building a genuine and supportive community.
Beyond creating content, Iti is deeply involved in her daughter’s upbringing, which remains her top priority. She also explores new hobbies, from trying different forms of art to reading books that inspire creativity and growth. Being present in her family’s life and creating lasting memories together is essential to her.
To aspiring digital creators and influencers, Iti emphasizes the importance of staying true to oneself and one’s story. Authenticity, she believes, is what resonates most with people. She encourages others not to fear sharing the messy, imperfect parts of life, as real connections are forged in those moments. Patience is also crucial—success doesn’t happen overnight. Iti advises focusing on building a community rather than just a following, as the rewards will naturally follow.
For Iti, success is not measured by numbers or accolades but by the smiles and laughter of her family when they watch her reels and the supportive comments from her community. Every time she brightens someone’s day or helps a fellow mom feel less alone, she considers it a success. Her journey is about discovering new facets of herself and finding joy in the everyday moments of motherhood.
Meghna Verma
Meghna Verma is a corporate lawyer, enrolled with the Delhi Bar Association, who has also gained experience as an educator. After living in Hyderabad, she returned to her hometown, New Delhi.
During the pandemic, she, like many others, felt the mental strain caused by social distancing. To maintain her well-being, Meghna ventured into the digital world, quickly building connections and discovering a passion for content creation.
Inspired by figures in fitness, motherhood, food blogging, and fashion, she loves trying new things and sharing her experiences. However, Meghna has faced challenges as an influencer, particularly the misconception that the role is easy and requires minimal effort. She knows the reality is different—balancing home responsibilities with external commitments demands discipline and the ability to improvise. Meghna emphasizes the importance of maintaining strong mental and physical health to meet the demands of a hectic schedule.
As a homemaker, she thrives on balancing her family life with pursuits outside the home. Meghna advises aspiring influencers to work with dedication, commitment, and passion, always promoting what they truly believe in. For her, authenticity and simplicity are key to making a real impact.
Roohi Baweja
Roohi Baweja is a luxury fashion and lifestyle influencer, an editor in the fashion & lifestyle beat in the Luxurious lifestyle newspaper ‘Zoom Delhi’. With a background in interior design and computers, Roohi has also gained experience working with Amul India in the administration and HR departments.
A year ago, she embarked on her journey into the world of fashion influencing, and since then, her presence has grown significantly. Roohi has had the privilege of being associated with various prestigious fashion and lifestyle brands. She’s been a part of FDCI Couture Week, sharing the front row with celebrities and renowned designers such as Bobby Deol, Arjun Kapoor, Malaika Arora, Sonam Kapoor, Arjun Rampal, Neha Dhupia, Jay Sean, Sonakshi Sinha, Sabyasachi, Dolly J, Rohit Bal, and Gaurav Gupta.
Roohi is also known for showcasing the latest collections from international luxury brands like Chanel, Louis Vuitton, Dior, Valentino, and Bulgari. She regularly visits these high-end stores to present their newest pieces to her audience, bringing global fashion trends directly to her followers.
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