“Game Changers: Meet Entrepreneurs Influencing the Fashion Industry in India”.

Nomita Jeswani, Mumbai Uncensored:

Through the years, the Indian fashion industry has grown tremendously. India has long been a vibrant hub of fashion and design, with a rich heritage of textiles and craftsmanship.

With this new wave of entrepreneurship, there are a lot of new people that have entered this industry having their expertise in different range of styling. Fashion trends keeps changing with time thus giving chance to people to reinvent their styles. These are the game changers who are redefining the way we think about fashion, championing sustainable and ethical practices, and paving the way for a more inclusive and diverse future.

In this article, we will introduce you to some of the most inspiring entrepreneurs in the Indian fashion industry and explore the ways in which they are shaping the future.

• Pooja Wang

Pooja Wang, an entrepreneur, known for luxury kids wear and versatile clothing for women. A very known name known amongst the Bollywood celebrities like Aishwarya Rai Bachchan, Shilpa Shetty Kundra and many more for styling their kids. She has won several awards for the best designer brand for children’s wear.

Her journey started over a decade when she and her family struggled to find a good outfit for her nieces first birthday,that’s when she took the liberty to design one for her niece which turned out so beautiful and was highly appreciated by everyone.That’s when Pooja Wang Couture was launched and since then there was no looking back.

Over the years she has two super successful brands named ‘Pooja Wang Couture’ and ‘Melange by Pooja Wang’.

Needless to say Pooja Wang Couture is a well known brand all over India. It is known for luxury couture for children. The brands USP has always been about quality, comfort and style.

Her another label, Melange by Pooja Wang, is a comfort clothing for women. A brand launched during hard times of Covid and doing exceptionally well.Its known for Hand-painted twinning outfits for parents and children.This brand has a funky vibe, featuring hand-painted jackets, loungewear, shirts and etc.

Despite being from the fashion industry, it was not an easy journey for her. Dealing with employees coming from different backgrounds was a little challenging for her in the early years of her business , but she always believed that one should never stop trying to achieve what they desire, she made it up to a strong successful business.

Her passion to achieve her dreams has turned out to be a beautiful inspiration for many women in the fashion industry.

• Stuti Jain

Stuti Jain, the founder of Swap Fashions, is a true inspiration for all those who aspire to make a difference in the fashion industry. With the idea of selling clothes, she also found a sustainable solution to the problem of clothing waste. Her passion combined with her environmental consciousness, led her to create a platform that not only benefits women but also the planet.

She faced numerous challenges along the way, but she never gave up on her dream. She overcame the stigma attached to second-hand clothing by offering a curated collection of high-quality pre-loved garments that women could feel good about wearing.

Stuti’s journey as an entrepreneur has taught her valuable lessons. Firstly, there is no shame in admitting that you don’t know something. Every entrepreneur starts from scratch, and it’s important to be open to learning and growing. Secondly, don’t hesitate to ask for help. Building a business is not a one-person job, and it’s essential to surround yourself with people who can support and guide you along the way. She believes that with the right vision, hard work, and determination, one can create a business that not only brings success but also makes a positive impact on society and the environment.

With Swap Fashions, Stuti has shown that fashion and sustainability can go hand in hand, and we can all do our part to create a better world. Her vision of a sustainable fashion future has inspired many women to think differently about their fashion choices and has given them a guilt-free way to upgrade their wardrobes.

• Namita Alexander

In the glamorous world of Bollywood, where style reigns supreme, one name that stands out is Namita Alexander. A celebrity stylist with a clientele that includes the likes of Jacqueline Fernandes, Diana Penty, Huma Qureshi, Chitrangda Singh, and Pooja Hegde, Namita has carved a niche for herself with her impeccable taste and creative flair. Her styling for the celebrity wedding of Rajkumar Rao and Patralekha went viral too. Having recently returned from the Oscars, she is now prepping for the Cannes film festival.

Namita was formerly a journalist working with NDTV. Though she had always been drawn to fashion, it wasn’t until 2017 that she stumbled upon an opportunity that would change her life forever. A close friend, who happened to be a celebrity, sought Namita’s advice for an important event. Little did she know that this casual suggestion would mark the beginning of her styling journey.

For the next six months, Namita found herself advising her friend on various outfits and styles. It was during this time that she realized her knack for fashion and the potential it held. As fate would have it, a golden opportunity presented itself at the prestigious Cannes Film Festival in 2018. Namita was entrusted with styling Diana Penty and her appearance at the festival won the title of “Best Dressed” across multiple platforms.

Encouraged by her resounding success, Namita decided to transform her creative calling into a full-fledged business, and Namita Alexander Styling Ltd. was born. Her hashtag #StyledByNamitaAlexander is widely searched to discover new designers and see some different ways of styling clothes. Namita always respected fashion as her art form. In 2022 she Co-founded My Almari with her two partners. My Almari is an e-commerce platform that is revolutionising the way luxury goods are bought and sold.

Namita has learnt invaluable lessons along the way. Now as a fashion entrepreneur, she believes in taking each day as it comes, and planning her calendar to the minute to keep up when her dates are booked months in advance.

She underscores the significance of patience and hard work, as they are the key ingredients for long-term success. In a highly competitive industry, Namita emphasises the need to have a distinct voice and the ability to package and sell that voice in a way that resonates with others.

Namita Alexander’s story is a testament to the power of passion, perseverance, and seizing opportunities. As she continues to make waves in Bollywood’s fashion landscape, she remains an inspiration to aspiring stylists and entrepreneurs, a beacon of creativity and unwavering determination in the face of challenges.

• Reshma Jhangiani

Reshma Jhangiani is a successful entrepreneur who is passionate about body positivity. Her business, which started from a need for more clothing options for plus-size women, has become a movement that empowers women to embrace their bodies and their unique style.

Being in the market, Reshma observed that there were very few clothing options for plus size women and decided to start a new line for them. She believed that every woman, regardless of her shape or size, deserves to look and feel beautiful. That’s why she started her business, The Social Butterfly, which offers a wide range of clothing options for mid-aged plus-size women. Her clothing line includes dresses, tops, co-ord sets, jumpsuits, and more, all designed to make women feel confident and comfortable in their own skin.

Starting a business is never easy, and Reshma faced many challenges along the way. One of the biggest challenges was demand forecasting. Every person’s perspective is different, and what suits one may not suit the other. Another issue was finding good manufacturers who produced quality clothing. Despite these challenges, Reshma never gave up. She stayed consistent, put in the hard work, and focused on what she loved doing and today she is a proud owner of her business ‘Social Butterfly‘.

She believes in enjoying what you are doing which helps her build her brand and has been an inspiration for a lot of women. Reshma’s work is a reminder that we are all beautiful and deserving of love and acceptance.

• Rahul Temkar & Amit Bhosale

Meet Rahul Temkar and Amit Bhosale, the dynamic co-founders of Big Man Theory, a homegrown brand that offers a range of men’s grooming products. Rahul, an ex-hotelier who has dedicated 14 years to the hospitality industry, is a Hotel & Tourism Management graduate from Mumbai. Amit, on the other hand, is an electrical engineer with over 10 years of experience in Project Management, Procurement, Supply chain Management, and Vendor development and operations.

Their love for keeping a beard and their passion for grooming led them to start Big Man Theory, which offers a range of men’s grooming products that are approachable, easy to choose, and essential for an all-round grooming experience. Their products include beard oil, beard wash, face wash, hair shampoo, body wash, and a lip lightening balm. What’s more, all their products are 100% vegan, paraben-free, sulfate-free, and cruelty-free.

Their lip lightening balm is currently Amazon’s Choice product, a testament to the quality of their products. However, creating brand visibility has been a significant challenge for the duo. They are currently available on Amazon, Meesho, Jio Mart, Swiggy Mini, and are even entering salons to reach out to more customers.

The co-founders understand the importance of doing thorough research, staying updated with industry trends, and having a healthy relationship with their competitors. They believe that aspiring entrepreneurs should keep working on their dreams every day, even if it’s only for an hour, and set both short-term and long-term goals for themselves.

Rahul and Amit’s partnership is unique as they bring different skill sets to the table. Their message to aspiring entrepreneurs is simple: understand the market share of the business you plan to start, know your competition, and work on your dream every day. With perseverance and hard work, anyone can achieve their goals, just like Rahul and Amit did with Big Man Theory.

• Kinjal Singh

Varada, founded by Kinjal Singh in 2022, is a brand that truly understands the importance of fashion and individuality. Kinjal’s expertise in fabric prints and patterns has led her to develop a line of customizable pret wear that allows every woman to express herself and embrace her unique style. She has also designed pret wear for some of the world’s most luxurious hotel chains including Shangri-la, Ritz Carlton and many more.

Like all entrepreneurs, Kinjal faced challenges in establishing Varada’s credibility and trust with her target audience. She prioritized on gaining customer trust. However, by focusing on one customer at a time and looking onto their needs, she has built a loyal customer base gradually.

One of the most valuable lessons that Kinjal has learned as an entrepreneur is the importance of adaptability and flexibility. In the fast-paced world of fashion, it is crucial to be able to pivot and adjust strategies quickly in response to market shifts and changing consumer preferences. She learnt the importance of building a strong brand identity and reputation.

To aspiring entrepreneurs in the fashion industry, Kinjal’s message is clear. Stay true to your vision and values and deliver exceptional customer experiences. Surround yourself with a strong support system of mentors and advisors who can guide you on your journey.

Varada is a brand which believes that individuality and sustainability are at the forefront. Kinjal’s passion, dedication, and entrepreneurial spirit have made Varada a success story that inspires others to follow their dreams and make a difference in the world of fashion.

• Vrinda Kaushik

Vrinda Kaushik is the founder of House of Vesthetics, a vegan brand that offers a range of luxurious handcrafted accessories suitable for everyday use. She is a multidisciplinary designer specializing in lifestyle accessory design and works as a design consultant for numerous companies both inside and outside the design profession. With a vast experience across multiple roles, Vrinda leverages design tools for problem-solving and helps businesses from various industries by embracing design experimentation.

Growing up watching American sitcoms, Vrinda knew she wanted to create her own fashion house, but she never felt ready until she found the courage to pursue her passion for arts and make a change in the perception of veganism. As a young entrepreneur, she faced several challenges, the biggest being finding a balance between being a designer and a businesswoman.

Though it was difficult to come back to the creative flow after being involved in the business side of the house, Vrinda persevered and learned from the experience. Her journey has taught her valuable lessons. For her, every minute is an opportunity to learn, not only about the work but also about oneself.

Vrinda Kaushik is a creative force to be reckoned with, and her brand, House of Vesthetics, is a testament to her talent and hard work. As a young entrepreneur, she has faced numerous challenges but has emerged victorious, armed with lessons learned and a message of hope and perseverance for aspiring entrepreneurs.

• Mahek Punjabi

Mahek Punjabi is not just a fashion designer, but a woman with a vision to contribute to society through her garments. With 19 years of experience in the fashion industry, she has created a variety of products under her label, including gowns, drape dresses, casual dresses, charm tees, and now personalized gifting products. She’s currently supplying her products at Como Goa, The Noir Window , Vyoum Mumbai , Savoir Mumbai , Emmera Hyderabad etc.

Her passion for fashion and her desire to make people feel beautiful has been the driving force behind her success. She draws inspiration from her family, her supportive husband, and her team of tailors who have been with her for 25 years.

Her favourite fabric is stretchy lycra which she uses to create garments that fit perfectly on different body types. Her garments are available at multi-designer stores, and she has a list of celebrities who look amazing in her designs, including Shefali Shah, Ekta Kapoor, Raveena Tandon, Archana Puran Singh, and many more.

During the pandemic, Mahek adapted to the changing times and created a line of charm tees, casual dresses, and shirts, which people could wear daily and feel fashionable. She has a motto of contributing to society through her creations.

To aspiring entrepreneurs, Mahek’s message is clear. Believe in yourself, love what you do, and contribute to society. When Mahek sees people glowing with confidence after wearing her garments, she knows that she has done something right. She is a fashion designer with a purpose, and her passion, creativity, and commitment to society are an inspiration to all.

• Ipshita Dey Belgaonkar

Ipshita Dey Belgaonkar , a Commercial Photographer based out in Mumbai, has carved a niche for herself in the photography industry. With a diverse portfolio that includes Celebrity & Fashion, Advertising and Food/Product Photography, she has emerged as a talented and creative photographer. Ipshita’s journey into photography began as an escape from the corporate hubbub and monotonous routine. With a strong creative inclination, she pursued photography as a hobby during her corporate years.

One of the biggest challenges that she faced while running her business was the perception of photography as an unrespectable profession in India. Many people considered her as someone who was trying to earn quick pocket money out of her hobby. Since photography is a male dominated profession, as a woman, she had to deal with gender biasness and pay disparity while fitting into the industry.

Despite the challenges, Ipshita never gave up and learned some valuable lessons along the way. She learned to stay self-motivated, kept upgrading herself technically and creatively, and always found ways to create something new and unique each time.

She suggests other people in the industry to dare to move out of their comfort zone and don’t be afraid of taking risks or making mistakes as she believes that it’s never too late to follow passion.

In conclusion, Ipshita’s journey as a commercial photographer is a testament to the power of pursuing your passion, overcoming challenges, and never giving up. Her story inspires us to believe in ourselves, embrace our flaws, and follow our dreams with courage and determination.

• Prerna Gupta and Jagmani Singh

Sonder is a fragrance brand that has made a name for itself in a short span of time, and the credit for its success goes to its two founders, Prerna Gupta and Jagmani Singh. These two women are on a mission to make fragrance accessible to everyone, and their passion for their craft is evident in the quality of their products.

Prerna and Jagmani started Sonder to showcase their heritage in a modern olfactory language that would appeal to a wider audience. Their focus was on bringing designer-esque scents at affordable prices so that people could enjoy fragrances for everyday wear.

Running a business is never easy, and the Sonder founders have faced their share of challenges. One of their biggest challenges has been managing the supply chain, especially during the festive season when orders are pouring in.

Through their journey as entrepreneurs, Prerna and Jagmani have learned some valuable lessons. They have come to understand that the key to success lies in listening to your customers and delivering on your commitments. For aspiring entrepreneurs in this field, Prerna and Jagmani suggest to stop procrastinating and commit to your vision. In conclusion, Prerna Gupta and Jagmani Singh are two women who have made a mark in the fragrance industry with their brand Sonder. Their commitment to quality, accessibility, and customer satisfaction has earned them a loyal following, and their story is an inspiration to aspiring entrepreneurs everywhere.

• Khushi- Seychelles store

Khushi, the name itself is synonymous with happiness and joy. And that’s precisely what this young entrepreneur has brought to the lives of countless women with her brand Seychelles Store.

Khushi’s story is nothing short of inspiring. In the midst of a global pandemic, she managed to find a way to not only start her own business but also help underprivileged women in society. It all started with a simple idea – scrunchies. The market demand was high, and the supply was low, and she took no time to grab this opportunity. With just 400 bucks, she invested in cloth and other raw materials and started making handmade scrunchies.

Through this business, Khushi not only gained financial control but also overcame her introverted nature. She interacted with thousands of people and learned valuable lessons in the process. The key takeaway, she says, is patience, hard work, and never rushing things.

Today, Seychelles Store has over 10,000 customers, with a significant percentage of them being returning ones. The brand has an audience of over 22,000 and even offers worldwide shipping. And most importantly, it has brought smiles and livelihoods to many women as all the scrunchies were handmade by these women, and the profits were used to develop their skills.

Khushi’s story is a testament to the fact that with a little creativity, determination, and a heart full of kindness, one can achieve great heights. She has proved that it’s possible to make a profit while also making a positive impact on society.

• Richa Goenka

In the realm of fashion, where creativity and entrepreneurship converge, Richa Goenka has established herself bravely in the industry. Hailing from Chennai, Richa embarked on her entrepreneurial journey with a small label by the name Richaa Goenka. With a strong focus on women’s shirts, she has garnered recognition for her exquisite designs and details. Through her strong determination and ability to adapt, she has overcome numerous challenges, including labor shortages and unforeseen circumstances.

Running a successful business inevitably presents challenges, and her journey was no exception. One of her foremost obstacles was sourcing and retaining skilled labor. Finding the right team members, from production to management, proved to be a difficult task. However, with time, perseverance, and a keen eye for talent, she overcame this hurdle, building a team that shared her vision and commitment to excellence. In addition, she faced the devastating impact of natural disasters. The floods in Chennai brought chaos and disruption to her business, testing her resilience. Despite the setbacks, Richa emerged stronger on the other side.

While the world was dealing with the COVID-19 pandemic, Richa saw an opportunity for transformation. Amid the crisis, she introduced a new line of women’s shirts. By participating in pop-ups, trunk shows, and exhibitions across India and beyond, Richa expanded her reach, capturing the attention of fashion enthusiasts.

Richa Goenka’s entrepreneurial journey is an inspiring tale of transformation and triumph. From humble beginnings, she has built a fashion empire centered around women’s shirts, demonstrating her exceptional talent and dedication to her craft. Through perseverance and adaptability, she has navigated challenges, including labor shortages and natural disasters, emerging stronger and more resilient. Richa’s unwavering commitment to quality, customer satisfaction, and continuous learning sets her apart as a trailblazer in the industry. Her story serves as a ray of hope and inspiration to many.

• Priyanshi, Founder – Cloth Yourself Urbane (CYU)

Meet Priyanshi, a Chartered Accountant by qualification who has ventured from finance to entrepreneurship, establishing herself as the designer and founder of Cloth Yourself Urbane (CYU). With a journey that spans from the corporate world to fashion entrepreneurship, Priyanshi has not only reshaped her career but has also emerged as a youth speaker, aiming to inspire young girls to pursue their aspirations.

Introducing CYU, a dynamic tie and dye women’s wear brand that injects a burst of colors and patterns into the fashion landscape. Offering an array of western and casual clothing options, CYU is dedicated to infusing your wardrobe with designs that epitomize individuality. Employing the traditional tie and dye technique, the brand curates unique patterns and harmonious color combinations.

Transitioning from her role as a tax consultant in an MNC Bank, Priyanshi recognized her desire for creative pursuits. Motivated by her passion for colors and designs, she embraced the fashion world, embarking on an unconventional path despite lacking a formal degree or prior knowledge in the field. After six years of determined effort, Priyanshi stands as a confident fashion entrepreneur, having transformed her dreams into reality.

The fashion industry’s ever-changing landscape and the volatility of sales posed significant challenges. Priyanshi’s business journey underscores the importance of adapting to new trends swiftly and staying updated through social media.

Priyanshi shares invaluable insights for aspiring entrepreneurs:

• Initiate now; timing is optimal.
• Embrace versatility in your role.
• Craft a unique selling proposition (USP).
• Adapt to evolving trends.
• Set clear boundaries.
• Prioritize self-care amidst the journey.

Priyanshi’s journey from finance to fashion entrepreneurship encapsulates the essence of following one’s heart, overcoming challenges, and cultivating a brand that celebrates both creativity and individuality.

• Ishneet Sahani, Founder – Ambrosia Couture

In the symphony of entrepreneurship, Ishneet Sahani orchestrated a dazzling overture, diving into the transformative currents of the business world at the tender age of 20. Like a fearless sailor navigating Google’s waves of innovation, she embarked on a remarkable journey into the realm of diamond jewelry, with a mere whisper of investment.

Guided by her passion and design prowess, Ishneet attracted collaborations with celebrities like Kirti Kulhar, Harshdeep Kaur, Neha Bhasin, and more, illuminating a path that led her from supplying to wholesalers. Her talent shone bright as she adorned the silver screen, crafting jewelry for the pink movie promotion—a cinematic blossom in her bouquet of achievements.

In 2019, a new thread was woven into the grand tapestry of her career as Ishneet, alongside her mother-in-law Neelam, seamlessly incorporated couture into her artistic tapestry. Together, they elevated their brand to global acclaim, painting strokes of elegance and sophistication on the canvas of the fashion world.

Ishneet’s influence transcended silver screens to sparkle in the celebrity cosmos, collaborating with renowned figures like Genelia Deshmukh, Raveena Tandon, Rashmi Desai, and events like IIFA, Big Boss, Miss India, and Mrs India. Her journey wasn’t merely a climb; it was a dance with challenges, a pirouette through an industry often dominated by men. In a world where her knowledge and skills were frequently questioned, she pirouetted through skepticism with grace.

Fast forward to the present, Ishneet Sahani stands as a luminary, not just in the world of fine jewelry but also in the illustrious realm of couture. Her brand not only caters directly to clients but orchestrates the manufacturing symphony for wholesalers, resonating across borders.

Like a mentor sculpting dreams, Ishneet has taken on the role of guiding aspiring talents, mentoring at Mrs. India, and becoming a sought-after speaker at universities and schools. Her journey, a tale of resilience and innovation, is an inspirational melody played on the strings of determination and creativity. Ishneet Sahani, the maestro of her destiny, continues to compose a harmonious legacy in the world of fine jewelry and couture.