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Cureskin Launches ‘Skin Hai, Mazak Nahi’ TVC Campaign to Advocate for Dermatologist-Guided Skin Health

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Cureskin, a dermatologist-led skincare brand has announced the launch of its first national television commercial (TVC) campaign titled ‘Skin Hai, Mazak Nahi’. This campaign aims to shift the focus to the importance of dermatologist-guided, personalised skin health in today’s fast-paced world of mass skincare products.

The campaign emphasises the necessity of consulting a dermatologist before experimenting with products on your skin. Regular use of ill-suited products can often result in side effects. Cureskin advocates for a personalised approach, where a qualified dermatologist assesses individual skin concerns and recommends the most effective solutions. This message is essential for helping consumers make informed choices about their skincare routines.

Elaborating on the concept around the campaign, Guna Kakulapati, Co-Founder & CEO at Cureskin said, “Cureskin recognises that healthy skin is more than just aesthetics; it’s about promoting overall well-being and fostering self-confidence. Our ‘Skin Hai, Mazak Nahi’ campaign is designed to provoke a national dialogue around prioritising dermatologist-guided skin health via personalised science-based solutions. Cureskin is dedicated to providing the expert guidance and support necessary for everyone to achieve healthy skin.”

Sharing his thoughts on the campaign, Suvid Bajaj, Chief Marketing Officer at Cureskin added, “The ‘Skin Hai, Mazak Nahi’ campaign is our endeavour to shift the focus from temporary fixes to long-term skin health. We believe this initiative will spark a significant change in how people perceive and approach skincare, emphasising the importance of a dermatologist and personalisation in nurturing their skin’s health. This campaign is a testament to Cureskin’s commitment to delivering scientifically backed, personalised skincare solutions that truly make a difference. Our partners at Sick Content Studios led by Joy Chauhan who is a seasoned industry veteran have done complete justice to the brief here.”

The campaign features renowned OTT actors Shrishti Ganguly Rindani and Ambrish Verma and is brought to life by Sick Content Studios, founded by Joy Chauhan, who adds, “I feel we are witnessing a great brand, with a differentiated business model in the making. We are delighted to be a part of this journey. While the category is full of promises, our challenge was to bring forth our dermatologist-first model in a highly cluttered beauty and skincare category. Sincerity, honesty and not trivialising the critical Skin health issues were paramount. ‘Skin Hai, Mazak Nahi’ is a line, which captures the entire intent and essence of the brand’s existence. This campaign will bring to life every aspect of the issues that consumers face in the skin and hair health space.”

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Adani Foundation inaugurates a Medical Centre at Sanghipuram on Chairman’s birthday

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Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, along with the Adani Foundation, is proud to mark the birthday of Shri Gautam Adani, Chairman – Adani Group, with the inauguration of Adani Medical Centre at its Sanghipuram plant, Gujarat. The Centre is fully equipped to provide basic healthcare facilities to the residents of remote villages in Abdasa and Lakhpat blocks, who had never benefitted from access to such facilities until now.

The Medical Centre comes equipped with a team of doctors, dedicated paramedical staff, and features an emergency trauma room with all the necessary diagnostic facilities such as defibrillator, ECG machine, oxygen concentrators, male and female wards, and a laboratory for conducting various blood and lipid profile tests. It also keeps a stock of a variety of anti-venom injections, emergency treatment for snake bites – a common occurrence in the region.

Adani Foundation also distributed tricycles and wheelchairs to 15 disabled individuals, conducted a tree plantation drive at the Sanghipuram colony, along with a generous celebration at the Kamla Rani Public School.

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The Iconic Nokia 3210 makes comeback in the Indian markets with YouTube & YouTube Music

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HMD announced the relaunch of the legendary Nokia 3210, marking the 25 years’ anniversary of its original release. The iconic phone that defined a generation is back in the Indian markets, and is available in three bold and nostalgic colors: Scuba Blue, Grunge Black, and Y2K Gold.In a world where digital detoxing is becoming increasingly popular, the Nokia 3210 offers a perfect solution for those looking to disconnect from the endless stream of social media, internet, and apps. Additionally, the Nokia 3210 features a preloaded UPI application approved by the National Payments Corporation of India (NPCI), enabling seamless scan-and-pay functionality and replicating the familiar smartphone payment experience.

Nokia 3210 unlocks the world of YouTube, YouTube Music and in addition it has a comprehensive suite of eight apps, Weather, News, Sokoban, Cricket Score, 2048 Game, and Tetris, are also present in the phone. People who have already bought these devices would still be able to access YouTube Music starting 20th June.

Commenting on the development, Ravi Kunwar, VP, India & APAC, HMD said, “The Nokia 3210, a cultural icon, is back as consumers seek to balance screen time with a digital detox. Nokia 3210 isn’t just a phone; it’s 2024’s fun phone. The original Nokia 3210 holds a special place in many hearts as one of the best-selling mobile phones ever. The reimagined Nokia 220 4G also sports a large 2.8-inch IPS display and has UPI applications preloaded and approved by the National Payments Corporation of India (NPCI), replicating the smartphone experience for seamless transactions. The Type-C charging port offers effortless and universal charging, designed for durability to withstand frequent use making it a reliable companion for today’s users. Nokia 220 4G comes in Peach & Black Color.

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EverEnviro’s CSR Initiatives Uplifting Communities with a Focus on Education, Healthcare, and Sanitation

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EverEnviro Resource Management Pvt. Ltd., India’s leading compressed biogas/RNG developer, has launched significant community programs with initiatives focused on ensuring access to education, sanitation, and healthcare. Aiming to enhance the quality of life for less privileged communities across Punjab, Delhi, Uttar Pradesh, and Madhya Pradesh, EverEnviro’s CSR initiatives have touched upon over 3,500 lives so far.

Over the past few months, EverEnviro has conducted a series of health camps across its project locations in Burari & Ghazipur (Delhi), Indore (MP), Balrampur, and Kumbhi (UP), catering to individuals across all age groups. These camps provided essential services such as eye check-ups, monitoring of blood pressure and blood sugar levels, as well as ECG, cholesterol, and creatinine tests. The initiative resulted in 460 beneficiaries receiving crucial healthcare support.

Stressing the need to support rural communities to achieve a higher standard of living, Mr. KA Chowdary, Chief Project and Operations Officer, EverEnviro Resource Management Pvt. Ltd., said, “At EverEnviro, we believe in the ethos of giving back to the community and are committed to leaving a lasting impact on the communities we serve. Through our CSR programs focused on healthcare, education, and sanitation, we aim to improve the lives of school children, residents, and senior citizens.”

In another initiative, the team planted over 1,000 trees in schools and local parks across Balrampur and Indore. Moreover, to provide clean water access to less advantaged people, EverEnviro distributed water coolers and RO systems to government schools, old age homes, and temples, ensuring the well-being of the communities.

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