Mystifly, a travel tech leader and innovator in air selling, today announced the official roll-out of its Smart Selling Platform (SSP), an enterprise platform as a service (PaaS) designed to simplify and revenue-optimize the sourcing, selling, and servicing of heterogeneous air content for any travel seller. SSP is central to Mystifly’s vision to close the many gaps that remain in today’s airline distribution infrastructure by delivering real-world technology solutions for travel sellers and airline partners. Costco Travel is the first customer to deploy SSP.
SSP not only aggregates and normalizes disparate air content (e.g. NDC, direct connect, GDS), but also applies artificial intelligence (AI) and natural language processing (NLP) to enhance source data for improved accuracy and post-booking automation, leading to reduced agent call time, increased conversion, and lower operations cost. SSP’s Manager module enables travel sellers to revenue-optimize their business(es) by source and channel using hierarchical rules combined with shopping and pricing intelligence for greater contract compliance, margins, and traveler conversion.
The Mystifly SSP offers a holistic view of the end-to-end air selling experience, including Sourcing (access to hundreds of airlines including GDSs, NDC, LCCs, and a competitive consolidator marketplace); Selling (channel, shopping, and revenue optimization for sellers); Servicing (post-booking servicing across sources); and Settlement (airline payment solution). All content is normalized, enhanced with AI, NLP, and machine learning (ML), and made available via a single, developer-friendly API or an optional SSP Agent user interface.
Mystifly’s customer base includes hundreds of established online travel agencies (OTAs), tour operators, travel management companies (TMCs), wholesalers, an array of closed user communities (e.g., loyalty programs, concierge service providers), and fintech companies. Many of these customers started as users of Mystifly Marketplace, the company’s consolidator solution. With SSP now available, Mystifly Marketplace customers can access many more content sources using the seller’s commercial relationships with the supply along with the advanced selling and servicing capabilities available in the new platform.
