JK Lakshmi Cement (JKLC), one of India’s leading cement manufacturers, today announced the extension of its successful partnership with cricketing superstar Rohit Sharma as its brand ambassador. This renewed association reflects the brand’s commitment to excellence and the shared values that define both JKLC and Rohit Sharma.Rohit Sharma, known for his leadership and consistent performance on the cricket field, perfectly embodies the core values of strength, reliability, and excellence that JKLC represents. His previous association with the brand has been a tremendous success, resonating deeply with consumers and stakeholders alike.
Commenting on the renewal, Mr.Arun Shukla, President and Director of JK Lakshmi Cement, said, “Rohit Sharma’s exceptional talent and achievements have made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has aided in strengthening our brand’s connection with consumers. We are pleased to continue this journey and look forward to achieving even greater heights together. Rohit’s spirit of soaring ambition mirrors our product’s promise of durability and trustworthiness. Together, we aim to build not just structures but lasting relationships with our customers.”
Commenting on the partnership, Rohit Sharma, exclusively represented by RISE Worldwide, said, “I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my own approach to life and cricket—always striving for excellence and pushing boundaries. Together, we’ve built an enduring relationship with consumers, and I look forward to what we can achieve in the coming year.”
With this renewed partnership, Rohit Sharma will continue to be featured in JKLC’s advertisements and brand communications across the country, across platforms. The tagline “India’s Best Performer” has been well received across the sales network and among consumers, contributing to increased brand scores and enhanced business valuation. The association between Rohit Sharma and JK Lakshmi Cement reflects shared values of excellence, customer focus, teamwork, trust, and integrity. As a leader and captain, both on and off the field, Rohit exemplifies resilience and strength—qualities that are synonymous with JKLC’s products. JK Lakshmi Cement looks forward to another successful year with Rohit Sharma, reinforcing its position as a top cement brand in the market.
Sony India is proud to announce the launch of the highly anticipated BRAVIA Theatre U, a state-of-the-art home entertainment solution designed to deliver an immersive cinematic experience in the comfort of your living room. The new neckband speaker delivers immersive sound that surrounds your ears for open-air yet personal listening. It is is tailored for those seeking unparalleled audio-visual quality, combined with comfort and cutting-edge technology. Packed with advanced features, it is the ultimate companion for a seamless home theatre experience.
1. Enjoy movies without disturbing others with high-quality audio
The BRAVIA Theatre U offers an immersive cinema experience at a high volume without having to worry about the surroundings. Enjoy a thrilling Dolby Atmos® experience and make movies incredibly immersive by combining BRAVIA Theatre U with a compatible BRAVIA. The 360 Spatial Sound creates your own spatial sound field for atmospheric listening when paired with Sony’s compatible BRAVIA TVs.
The X-Balanced Speaker Unit enhances movies and dramas with cinema-quality audio, so every word spoken by the actors is clear and precise. Connect two BRAVIA Theatre U speakers to a single TV or other devices using the Speaker Add function. Each viewer can enjoy clear, immersive surround sound with the freedom to adjust the volume to a preferred level. Designed with advanced noise isolation technology, the device ensures crystal-clear audio for the user while minimizing external sound leakage.
2. With lightweight and secure fit design be entertained for hours in total comfort
The BRAVIA Theatre U is designed with exceptional comfort for extended movie-watching sessions. A lightweight design with secure fit ensuring your neck and shoulders stay relaxed, no matter how much watching, gaming or working you are doing. The cushioned materials provide a relaxed experience, while the adjustable features accommodate various head sizes, enhancing overall wearability, the ergonomic build ensures a snug yet comfortable fit, allowing users to immerse themselves in their favourite films for hours without discomfort.
3. Optimized to deliver the best audio experience with BRAVIA televisions
The BRAVIA Theatre U is designed to complement BRAVIA TVs[ii], offering an unmatched home entertainment experience. When paired with BRAVIA TVs, it enhances the visual and audio synergy, providing vibrant 4K HDR imagery and immersive sound. This seamless integration ensures that viewers enjoy rich, dynamic content with enhanced clarity and depth. The combination of BRAVIA’s advanced display technology and BRAVIA Theatre U’s superior audio capabilities creates a truly cinematic experience at home.
4. 12-hour battery life with quick charge capability for uninterrupted use
Whether you are in the middle of a cinematic journey or need a quick power boost, the BRAVIA Theatre U’s battery performance is designed to match the demands of modern, high-intensity entertainment.
It offers an exceptional 12-hour battery life, ensuring uninterrupted entertainment throughout extended movie marathons or gaming sessions. Additionally, the quick charge feature gives an extra hour of playtime with just 10 minutes of charge.
5. Precise Voice Pickup technology ensures clear and focused sound
An AI-based noise reduction algorithm utilizing Precise Voice Pickup Technology delivers excellent call clarity across a variety of different environments. By using advanced microphones and noise-cancellation algorithms, this technology isolates the speaker’s voice from background sounds, delivering crisp and clear communication. Whether you are participating in video calls or interacting with voice assistants, this technology enhances the intelligibility of your speech, ensuring that every word is heard distinctly and accurately which is integral to providing a seamless, hands-free audio experience.
6. Supports multipoint connection to two devices for versatile use
The multipoint connection in BRAVIA Theatre U allows users to connect and switch between two devices simultaneously ideal for users who demand flexibility and efficiency in their home entertainment setup. This feature enables seamless transitions from one device to another, such as switching from a laptop to a smartphone, without the need to disconnect and reconnect. It enhances convenience and multitasking, making it easier to handle calls, stream content or manage multiple devices effortlessly.
7. Splash-proof design makes it durable for everyday activities
The BRAVIA Theatre U’s IPX4 water resistant making it ideal for everyday use, ensuring durability against accidental splashes and spills. This feature enhances its practicality, allowing users to enjoy their entertainment without worrying about potential damage from everyday occurrences. Whether you are using it in a lively living room or near the kitchen, the splash-proof build guarantees that the BRAVIA Theatre U remains reliable, and its open-air design allows you to talk naturally.
8. Simultaneous playback TV sound for a seamless audio experience
This feature ensures that TV and BRAVIA Theatre U can play sound simultaneously, providing a richer and more immersive listening experience. It eliminates the need to choose between TV speakers and external audio, allowing for a fuller, more dynamic soundscape that elevates your enjoyment of movies, shows, and games. So, while your partner is watching TV, you can listen in the same high quality through your personal neckband speaker as you cook, tidy up or move around the room.
9. Keeping environment and accessibility in mind for all
Sony’s home audio products are designed not only for excellent sound experiences but also with the environment in mind. We are committed to using less virgin plastic in our products and packaging. Approximately 35% recycled plastics and recycled fabrics have been used in BRAVIA Theatre U, as well as paper-based original blended material in the packaging. To help make setting up BRAVIA Theatre U easier for everyone including people who are blind or have low vision, we’ve included raised square frame inside the packaging surrounding a QR code1. Scan the code to go straight to the web instruction manual with screen reader support.
Pricing and Availability
BRAVIA Theatre U will be available across all Sony Centers, Sony authorized dealers, ecommerce websites (Amazon and Flipkart) and major electronic stores across India from 23rd September 2024 onwards.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold & silver refinery, is proud to announce the launch of the purest 24K gold Ram Lalla bar at 99.99%+ purity. Featuring 3D imagery of the Ram Lalla and the Ram Mandir at Ayodhya, this gold bar pays homage to the devotion of many customers and investors with the finest Swiss Craftsmanship.
Lord Ram is a revered Hindu deity in Indian culture, who embodies virtues such as courage, justice, and humility. He symbolizes the triumph of good over evil and serves as a model for righteous living. This 10-gram gold bar reflects his ethos by being minted from the purest gold with a positive weight tolerance.
The Ram Lalla bar is not just a precious metal investment; it’s a piece of history commemorating the construction of the Ram Mandir in Ayodhya as well as the Pran Pratishtha of Ram Lalla in January 2024. Lord Ram is celebrated for righteousness, justice, and moral integrity with his epic journey, chronicled in the revered scripture Ramayana which serves as a timeless testament to the triumph of good over evil and the enduring power of faith and devotion.
With the launch of this 24K purest Gold Ram Lalla Bar, Mr Vikas Singh, Managing Director and CEO at MMTC-PAMP said, “This Ram Lalla bar is a testament to our commitment to excellence and our deep respect for Indian culture and traditions. Our latest purest gold Ram Lalla bar comes on the back of popular demand from our silver edition. We are honoured by our customers who have retained their faith in us and we hope this bar uplifts their faith and becomes a part of their family for generations to come.”
MMTC-PAMP’s Ram Lalla Gold bar embodies the essence of this sacred connection, offering devotees a tangible symbol of their faith and devotion. Meticulously crafted to the highest standards of purest gold at 99.99+% purity, with the Finest Swiss Craftsmanship, customers can trust the authenticity and value of each bar. The Ram Lalla Silver Bar is a timeless symbol of devotion and spirituality, making it an ideal and cherished memento for many occasions. More information on MMTC-PAMP products can be obtained from MMTC-PAMP’s exclusive stores, leading jeweller partners, online marketplaces like Amazon and Flipkart, or directly from MMTC-PAMP’s website: shop.mmtcpamp.com.
Every product created by MMTC-PAMP goes through a rigorous purification process to ensure 999.9+ purity of the metal. To validate the authenticity, every MMTC-PAMP product carries a unique number and comes packaged in Assayer Certified Minted Cards. Each gold and silver product bought from MMTC-PAMP offers positive weight tolerance, which guarantees that every coin or bar one buys weighs more than the listed weight, ensuring customers receive the highest value for their investment.
ACC, the cement and building material company of the diversified Adani Portfolio, is spearheading sustainable agricultural practices by facilitating mechanisation of farming activities. Along with the Adani Foundation, the Company has established a Custom Hiring Centre in Jamuwani Kalan, near ACC Kymore. This initiative showcases how collective farming efforts can transform agriculture into a profitable venture.
Jamuwani Kalan in Katni district is home to 450 families, which primarily depend on agriculture for their livelihood. However, challenges such as stubble burning and high input costs for land preparation have made farming difficult, especially for small and marginal farmers. In February 2024, the Adani Foundation established a Custom Hiring Centre in the village.
Managed by a five-member committee from Jay Shri Ram Kisan Samuh committee, the Centre was initially supported with a capital investment of Rs. 2.5 lakh from the Foundation. This amount was matched by the farmers’ group, mobilised through the Foundation’s efforts to secure registration in the Agriculture Department’s Subsidy portal.
The Centre offers rental services of farming machinery, including Super Seeder, Straw Reaper, two tractors, customised trolleys, and cultivators. The total capital cost of the Custom Hiring Centre is Rs. 24.63 lakh, with Rs. 1.10 lakh received as government subsidy for the Straw Reaper as well as Rs. 2.5 lakh from the Adani Foundation. During the last Rabi crop harvesting season, the Centre served 55 farmers and generated Rs. 1.18 lakhs in revenue from the Straw Reaper alone.
This initiative has saved approximately 100 tonnes of dry straw as cattle feed for the lean season and preserved soil microbes by preventing stubble burning, thus enhancing soil health. In addition, with the support of the Adani Foundation, the Centre promotes the use of Super Seeder for zero-tillage seed sowing, reducing input costs by 35-45% without affecting crop yield. This year, the Centre aims to extend its services to four neighbouring villages, promoting sustainable agricultural practices.
ACC and the Adani Foundation are committed to community welfare and sustainable livelihooods, through promotion of modern farming techniques.
