Connect with us

Press Releases

ABP Ananda rolls out ‘Celebrate the Durgas’ campaign shining light on women’s power this Durga Pujo

Published

on

ABP Ananda Celebrate the Durags Campaign Poster 1 scaled

 This Durga Pujo, ABP Ananda, one of India’s leading Bengali news channels, is taking a bold step forward with the launch of its campaign “Celebrate the Durgas”. The initiative honours everyday women who embody the strength, courage and resilience of Maa Durga, celebrating their role in overcoming life’s challenges with grace and determination. Under the campaign tagline “Durga Pujo Maane Durgader Pujo” (Celebrate not just Durga Pujo, but all women who embody goddess Durga’s strength and power). ABP Ananda seeks to redefine the festival by celebrating the extraordinary contributions of these real-life heroines.

In a city that has recently faced challenges prompting reflection on women’s safety and empowerment, the campaign is dedicated to everyday women who, like the Goddess Durga, fight unseen and uncelebrated battles. By highlighting the urgent need for societal change, the campaign reminds us that Maa Durga’s legacy lives on in every woman who stands against injustice and navigates life’s challenges fearlessly. By recognising these women as “Everyday Durgas,” ABP Ananda aims to inspire viewers to celebrate the goddess and reflect on the strength and resilience of women in their communities.

While the campaign is at the heart of this year’s ABP Ananda Sharad Ananda programming, it also features a diverse array of new and existing content that captures the essence of the festival. From insightful stories to light-hearted moments, the programming offers something for everyone, while remaining sensitive to current times. This year’s ABP Ananda Sharad Ananda is presented byDear Government Lotteries, Fortune Refined Soyabean Oil, Tata Motors Winger, Jac Olivol, Nirma Beauty Soap, DavaIndia, Havells & Llyod; Co-powered by Madhukunj Agarbatti, Sister Nivedita University, Hint, Anmol Marie Plus Biscuits, Senco Gold & Diamonds, Oshea Herbals, Suruchi Spices, Wild Stone Code; and Partnered by Priyo Gopal Bishyoi, ShalimarCoconut Oil, Big Bull E-Vehicles. Digital Partner – ABP LIVE.

Adding to the festivities, ABP Ananda’s popular reality game show, Paara e Paara e Serar Lodai 2024, has made a comeback. The 11-episode series, airing daily at 5:30 PM, features local Durga Pujo Committees from across the city competing in a fun-filled contest that celebrates community spirit. This year’s “Paara e Paara e Serar Lodai 2024” is presented by Benarasi Niketan; Co-powered by Secret Temptation and Basak Guinea Museum; Partnered by- Samata Co-operative Development Bank Ltd.; Special Partner is Manmohan Jadu Malom. The digital partner   is ABP LIVE.

In addition, the channel has made a brand refresh toits Surakshar Puraskar IP as ABP Ananda Sarbojanin Purashkar, broadening its scope to include not only safety but also artistry, grandeur and the overall responsible celebration of Durga Pujo. The award, which will be given to the top Pujo Committees based on above criteria, aims to recognise the balance between creativity and community responsibility in this year’s festivities. This year’s Ananda Sarbojanin Pursashkar is Presented byAmbuja Cement; Co-Powered by – Secret Temptation, Shalimar’s Enriched Coconut Hair Oil, RR Kabel, AIS Windows & Glass, Nnoni, Sturlite; Partnered by – Duta Guromoshla, MPP Jewellers, Hero Motocorp; Digital Partner – ABP LIVE.

Press Releases

Hon’ble Prime Minister Shri Narendra Modi Inaugurates Lyfius Pharma’s Flagship Penicillin-G Facility at Kakinada, Andhra Pradesh

Published

on

By

Lyfius Pharma Penicillin G Facility 2

Lyfius Pharma proudly announces the inauguration of its state-of-the-art Pen-G manufacturing facility, at Kakinada, Andhra Pradesh. With an annual production capacity of 15,000 metrictonnes (MT), the facility was virtually inaugurated by Hon’ble Prime Minister Shri. Narendra Modi in thepresence of Shri. Jagat Prakash Nadda (Union Minister of Chemicals & Fertilizers, Health & Family Welfare),Dr. Mansukh Mandaviya (Union Minister of Labour & Employment, Youth Affairs & Sports), Smt. AnupriyaPatel (Union MoS Chemicals & Fertilizers, Health & Family Welfare), Shri. Prataprao Jadhav (Union MoS (IC)Ayush, MoS Health & Family Welfare) and Sushri Shobha Karandlaje (Union MoS Labour & Employment,Micro, Small & Medium Enterprises).

This facility represents a strategic investment of 2,500 crores, under the Government of India’s PLI Scheme,and exemplifies how private sector participation can significantly contribute to national growth, driveinnovation, and enhance healthcare security. The PLI scheme for the pharmaceutical sector aims tostrengthen domestic manufacturing capabilities in critical KSMs, DIs, and APIs.Commenting on the occasion, Mr. M.V. Rama Krishna, Director Lyfius Pharma, said “The launch of our Pen-G facility is a significant milestone in our efforts to enhance local production and reduce import dependency for critical pharmaceutical
ingredients. This investment underscores our commitment to support the government’s vision of ‘Atmanirbhar Bharat’, establishing India as a global pharmaceutical manufacturing
hub.”

Continue Reading

Press Releases

Schneider Electric transforms power distribution with MasterPacT MTZ Active

Published

on

By

hq720

Schneider Electric, the leader in the digital transformation of energy management and automation, launched the MasterPacT MTZ Active, a revolutionary new circuit breaker designed to set new benchmarks for safety, efficiency, and sustainability while ensuring business continuity. In a world increasingly driven by electricity and digitization, MasterPacT MTZ Active enables customers to respond to complex daily challenges, including 24/7 uptime demands, spiraling energy costs, and urgent calls for sustainable practices.“MasterPacT MTZ Active will empower operators to visualize and monitor their energy consumption in real time,” explains Nikhil Pathak, Vice President, Power Products and Digital Energy, Schneider Electric, Greater India. “This real-time insight will equip businesses to optimize energy management, reduce consumption, minimize waste, and ensure business continuity and enhance reliability.

“A more electric and digital world is key to addressing the energy and climate crises. In industries such as Healthcare, Food & Beverage, Life Sciences, Data Center, Building, etc, power is becoming more distributed and increasingly complex to manage. We have an existing legacy of 35+ years in designing and making air circuit breakers for safety and security. MasterPacT MTZ Active is our latest offering to accelerate energy efficiency coupled with high reliability, optimizing asset life without compromising on functionality or safety.”This superior product comes equipped with features such as and Native ERMs (Energy Reduction Maintenance Settings), which sets a new benchmark enhancing the protection of maintenance operators against arc flash hazards.

In response to circuit breaker trips caused by overloads, short circuits, and equipment ground faults, the control unit of MasterPacT MTZ Active introduces a pioneering QR code solution. This innovative feature allows operators to swiftly access guidance tailored to the specific root cause of the trip by scanning the QR code. In the event of an overload, the solution provides clear instructions to evenly redistribute loads across circuits, eliminating the need for time-consuming manual searches.

For 35 years, the MasterPacT name has been synonymous with circuit breaker innovation and reliability, with several million units in service worldwide. Now, with smart, connected power distribution becoming a must-have, Schneider Electric is expanding the range again to advance circuit breaker performance. MasterPacT MTZ Active features an electrical control unit that serves as the brains of the breaker, allowing facility managers to monitor and measure power use in real time.

Continue Reading

Press Releases

Adani Foundation at ACC Tikaria empowers rural entrepreneurs of Gudur through SHGs

Published

on

By

ACC, the cement and building material company of the diversified Adani Portfolio, along with the Adani Foundation, is enabling rural entrepreneurship across Gudur Gram Panchayat near ACC Tikaria. Along with the Adani Foundation, the Company has set up 12 Self-Help Groups (SHGs) to transform the socio-economic landscape of the village.Gudur Gram Panchayat, with a population of about 2,000, used to face significant socio-economic challenges, with most villagers engaged in agriculture and labour, often struggling below the poverty line. Essential services like hospitals, banks, and markets are located over 13 km away, making access difficult for many.ACC, through the Adani Foundation’s intervention, formed and nurtured 12 Self-Help Groups (SHGs) in the village.

By providing microfinance and business training, the initiative has uplifted many families, enabling them to improve their livelihoods.Sundra, a 54-year-old woman, has transformed her life through community-driven microfinance, receiving Rs. 1.50 lakh from her SHG to invest in farming equipment. This venture, under the National Rural Livelihood Mission (NRLM), now provides her with a stable monthly income of Rs. 15,000, significantly enhancing her family’s living conditions.ACC and the Adani Foundation’s impact through this initiative is seen in the empowerment story of villagers including Sundra, who have turned challenges into opportunities, fostering economic growth, and uplifting their rural communities.

Continue Reading

Trending