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Mother Dairy Signs Up as official ‘Dairy Partner’ For Pro Kabaddi League 2024

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Mother Dairy, India’s leading milk and milk products major, has today announced its official association as the ‘Dairy Partner’ for the upcoming 2024 season of the prestigious Pro Kabaddi League. As part of this collaboration, Mother Dairy will be actively involved throughout the season, engaging with fans and consumers through various initiatives and promotional activities designed to enhance the excitement surrounding the sport.

Speaking on the association Mr. Manish Bandlish, Managing Director, Mother Dairy, said,“We are excited to be part of Kabaddi, a sport that is deeply embedded in India’s culture and heritage. This collaboration is a perfect fit for our brand, offering us a unique opportunity to engage with our consumers and the passionate Kabaddi community across the country. By bringing together the power of dairy nutrition and the dynamic energy of Kabaddi, Mother Dairy aspires to promote the growth of the sport while fostering a culture of health and wellness nationwide.”

Mother Dairy, as the official ‘Dairy Partner’ for the upcoming Pro Kabaddi League season will maintain a significant presence of brand and product portfolio at match venues and on official broadcast channels, while also engaging consumers across various platforms, including digital media.

Mr. Bandlish further added, “Mother Dairy has found a strong synergy with sports and its enthusiastic community, as seen in our previous association with cricket. With this association, we aim to further expand our reach into focus markets and households of untapped or potential consumers, enhancing our brand’s top-of-mind recall.”

“Today, the Pro Kabaddi League (PKL) has firmly established itself as India’s second most-watched sporting event, commanding an impressive 70% of the IPL’s audience. This rapid growth is a testament to the league’s fierce competitiveness, unyielding sportsmanship, and its broader impact on promoting physical well-being. We are thrilled to welcome Mother Dairy as a key sponsor, perfectly aligned with their mission to champion good health and vitality. This collaboration marks a significant step forward for both brands, and we look forward to a strong and fruitful association,” said Ajit Varghese, Head of Network Ad Sales, Disney Star.

The 2024 Season will feature a total of 12 teams competing for this year’s title. The league is scheduled to kickstart from October 18, 2024, with series of matches in Hyderabad, followed by Noida and Pune. Since its inception, the league has set new standards with packed venues and record viewership, becoming one of the most popular leagues in the country.

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Hon’ble Prime Minister Shri Narendra Modi Inaugurates Lyfius Pharma’s Flagship Penicillin-G Facility at Kakinada, Andhra Pradesh

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Lyfius Pharma proudly announces the inauguration of its state-of-the-art Pen-G manufacturing facility, at Kakinada, Andhra Pradesh. With an annual production capacity of 15,000 metrictonnes (MT), the facility was virtually inaugurated by Hon’ble Prime Minister Shri. Narendra Modi in thepresence of Shri. Jagat Prakash Nadda (Union Minister of Chemicals & Fertilizers, Health & Family Welfare),Dr. Mansukh Mandaviya (Union Minister of Labour & Employment, Youth Affairs & Sports), Smt. AnupriyaPatel (Union MoS Chemicals & Fertilizers, Health & Family Welfare), Shri. Prataprao Jadhav (Union MoS (IC)Ayush, MoS Health & Family Welfare) and Sushri Shobha Karandlaje (Union MoS Labour & Employment,Micro, Small & Medium Enterprises).

This facility represents a strategic investment of 2,500 crores, under the Government of India’s PLI Scheme,and exemplifies how private sector participation can significantly contribute to national growth, driveinnovation, and enhance healthcare security. The PLI scheme for the pharmaceutical sector aims tostrengthen domestic manufacturing capabilities in critical KSMs, DIs, and APIs.Commenting on the occasion, Mr. M.V. Rama Krishna, Director Lyfius Pharma, said “The launch of our Pen-G facility is a significant milestone in our efforts to enhance local production and reduce import dependency for critical pharmaceutical
ingredients. This investment underscores our commitment to support the government’s vision of ‘Atmanirbhar Bharat’, establishing India as a global pharmaceutical manufacturing
hub.”

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Schneider Electric transforms power distribution with MasterPacT MTZ Active

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Schneider Electric, the leader in the digital transformation of energy management and automation, launched the MasterPacT MTZ Active, a revolutionary new circuit breaker designed to set new benchmarks for safety, efficiency, and sustainability while ensuring business continuity. In a world increasingly driven by electricity and digitization, MasterPacT MTZ Active enables customers to respond to complex daily challenges, including 24/7 uptime demands, spiraling energy costs, and urgent calls for sustainable practices.“MasterPacT MTZ Active will empower operators to visualize and monitor their energy consumption in real time,” explains Nikhil Pathak, Vice President, Power Products and Digital Energy, Schneider Electric, Greater India. “This real-time insight will equip businesses to optimize energy management, reduce consumption, minimize waste, and ensure business continuity and enhance reliability.

“A more electric and digital world is key to addressing the energy and climate crises. In industries such as Healthcare, Food & Beverage, Life Sciences, Data Center, Building, etc, power is becoming more distributed and increasingly complex to manage. We have an existing legacy of 35+ years in designing and making air circuit breakers for safety and security. MasterPacT MTZ Active is our latest offering to accelerate energy efficiency coupled with high reliability, optimizing asset life without compromising on functionality or safety.”This superior product comes equipped with features such as and Native ERMs (Energy Reduction Maintenance Settings), which sets a new benchmark enhancing the protection of maintenance operators against arc flash hazards.

In response to circuit breaker trips caused by overloads, short circuits, and equipment ground faults, the control unit of MasterPacT MTZ Active introduces a pioneering QR code solution. This innovative feature allows operators to swiftly access guidance tailored to the specific root cause of the trip by scanning the QR code. In the event of an overload, the solution provides clear instructions to evenly redistribute loads across circuits, eliminating the need for time-consuming manual searches.

For 35 years, the MasterPacT name has been synonymous with circuit breaker innovation and reliability, with several million units in service worldwide. Now, with smart, connected power distribution becoming a must-have, Schneider Electric is expanding the range again to advance circuit breaker performance. MasterPacT MTZ Active features an electrical control unit that serves as the brains of the breaker, allowing facility managers to monitor and measure power use in real time.

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Adani Foundation at ACC Tikaria empowers rural entrepreneurs of Gudur through SHGs

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ACC, the cement and building material company of the diversified Adani Portfolio, along with the Adani Foundation, is enabling rural entrepreneurship across Gudur Gram Panchayat near ACC Tikaria. Along with the Adani Foundation, the Company has set up 12 Self-Help Groups (SHGs) to transform the socio-economic landscape of the village.Gudur Gram Panchayat, with a population of about 2,000, used to face significant socio-economic challenges, with most villagers engaged in agriculture and labour, often struggling below the poverty line. Essential services like hospitals, banks, and markets are located over 13 km away, making access difficult for many.ACC, through the Adani Foundation’s intervention, formed and nurtured 12 Self-Help Groups (SHGs) in the village.

By providing microfinance and business training, the initiative has uplifted many families, enabling them to improve their livelihoods.Sundra, a 54-year-old woman, has transformed her life through community-driven microfinance, receiving Rs. 1.50 lakh from her SHG to invest in farming equipment. This venture, under the National Rural Livelihood Mission (NRLM), now provides her with a stable monthly income of Rs. 15,000, significantly enhancing her family’s living conditions.ACC and the Adani Foundation’s impact through this initiative is seen in the empowerment story of villagers including Sundra, who have turned challenges into opportunities, fostering economic growth, and uplifting their rural communities.

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