Special Editions
From Pixels to Stardom: India’s Top Digital Creators
Viraj Ghelani
Introducing Viraj Ghelani, the seasoned comedy content creator who has seamlessly woven himself into the fabric of suburban Mumbai life. If you’ve ever found yourself chuckling at the quirks of suburban existence, chances are you’ve crossed paths with one of Viraj’s relatable videos. Particularly resonant with the Gujarati community, Viraj has become a familiar and beloved figure in the digital landscape.
Known for his contributions to Dice Media and FilterCopy videos, Viraj transitioned from the guy-next-door in web content to making his mark in Bollywood. Making his Dharma movie debut in “Govinda Naam Hai Mera” as Bhumi Pednekar’s boyfriend, Viraj has effortlessly extended his charm to the big screen.
Yet, beyond the screen, Viraj Ghelani remains a humble and passionate creator, drawing energy from his fans and finding inspiration in family bonds. His philosophy centers around embracing the present, acknowledging that every past experience converges to shape the cherished moments of today. This conversation unfolds the fascinating journey of Viraj, tracing his steps from the streets of Borivali to the grand stages of Bollywood.
In the world of fashion, where trends change like the wind, some individuals possess the unique ability to captivate audiences, shape styles, and inspire millions with their effortless flair. One such influential personality is Unnati Malharkar, a dancer, fashion influencer, and blogger whose creativity and distinctive style have made her a prominent figure in the industry.
Formerly started as a TikTok sensation and now an Instagram influencer, Unnati’s journey began like many others, but her undeniable talent and passion for dance and fashion set her apart from the crowd. She soon realized the power of self-expression through dancing. With a keen eye for detail and an uncanny ability to predict upcoming trends, she became a beacon of inspiration.
Her outfits effortlessly fuse chic couture with accessible pieces, making her style approachable for her followers. From trendy streetwear to elegant Indian wear, she flawlessly navigates the fashion landscape, encouraging her audience to experiment and embrace their own unique fashion identities.
Unnati Malharkar is more than just a content creator; she is a force to be reckoned with. Her creativity knows no bounds, and her impact on the digital landscape is undeniable. With each video she creates, she reminds us all the power of chasing our dreams, embracing our passions, and spreading happiness along the way.
Patralekha
Patralekha is a fashion stylist and influencer who has turned her passion for style and creative expression into a thriving career. Known for her ability to curate unique and personal looks for her niche clientele, she brings a blend of artistry and individuality to everything she does.
From an early age, she was the go-to friend for outfit advice and closet makeovers, always experimenting with colors, textures, and fresh ideas. Sharing her styled outfits on Instagram was a turning point—what began as a hobby quickly grew into a profession, fueled by admiration for her fashion sense and her ability to inspire confidence through style.
Drawing inspiration from global fashion icons and everyday people alike, Patralekha finds beauty in the way personal style reflects individuality. She believes that creativity thrives when authenticity meets boldness. Her journey, however, hasn’t been without challenges.
Breaking into the competitive fashion industry required resilience, especially as she worked to establish her voice in a space that often favors convention over innovation. Balancing the artistic side of styling with the practical demands of being a digital creator was another hurdle, but she’s met it head-on, staying true to her vision while navigating the pressures of engagement and validation.
When she isn’t styling, Patralekha channels her creativity into painting and creating unique artworks, another avenue where her artistic spirit shines. Her advice to aspiring creators is simple: stay original and focused. In a fast-paced digital world, she believes authenticity and persistence set people apart.
Her success is a testament to the power of hard work, adaptability, and the joy of inspiring others to embrace their confidence through fashion. For Patralekha, fashion isn’t just about clothes—it’s about empowering people to feel good in their own skin.
Iti Khinchi
Iti Khinchi is a mom blogger and digital creator known for sharing the humorous and relatable aspects of motherhood through her engaging reels and content. She connects with other mothers by offering a light-hearted perspective on the everyday chaos of parenting, turning the often challenging moments into shared experiences filled with laughter and support.
Iti’s journey into mom blogging began when she found motherhood to be more complex than she initially thought. Seeking a creative outlet to navigate this new chapter of her life, she started documenting her experiences and venting her frustrations. What began as a personal project quickly grew into a platform where she could connect with other moms. Her reels, capturing the hilarity of daily parenting moments, resonated with many, marking the start of her successful career as a mom blogger.
The community of moms Iti has connected with serves as her biggest inspiration. Each mother’s unique story and struggle remind her that she is not alone, and their resilience and creativity continually motivate her. As a woman, Iti has faced the challenge of balancing personal and professional life amidst high societal expectations. However, she has found that embracing her imperfections and sharing them openly has been key to building a genuine and supportive community.
Beyond creating content, Iti is deeply involved in her daughter’s upbringing, which remains her top priority. She also explores new hobbies, from trying different forms of art to reading books that inspire creativity and growth. Being present in her family’s life and creating lasting memories together is essential to her.
To aspiring digital creators and influencers, Iti emphasizes the importance of staying true to oneself and one’s story. Authenticity, she believes, is what resonates most with people. She encourages others not to fear sharing the messy, imperfect parts of life, as real connections are forged in those moments. Patience is also crucial—success doesn’t happen overnight. Iti advises focusing on building a community rather than just a following, as the rewards will naturally follow.
For Iti, success is not measured by numbers or accolades but by the smiles and laughter of her family when they watch her reels and the supportive comments from her community. Every time she brightens someone’s day or helps a fellow mom feel less alone, she considers it a success. Her journey is about discovering new facets of herself and finding joy in the everyday moments of motherhood.
Meghna Verma
Meghna Verma is a corporate lawyer, enrolled with the Delhi Bar Association, who has also gained experience as an educator. After living in Hyderabad, she returned to her hometown, New Delhi.
During the pandemic, she, like many others, felt the mental strain caused by social distancing. To maintain her well-being, Meghna ventured into the digital world, quickly building connections and discovering a passion for content creation.
Inspired by figures in fitness, motherhood, food blogging, and fashion, she loves trying new things and sharing her experiences. However, Meghna has faced challenges as an influencer, particularly the misconception that the role is easy and requires minimal effort. She knows the reality is different—balancing home responsibilities with external commitments demands discipline and the ability to improvise. Meghna emphasizes the importance of maintaining strong mental and physical health to meet the demands of a hectic schedule.
As a homemaker, she thrives on balancing her family life with pursuits outside the home. Meghna advises aspiring influencers to work with dedication, commitment, and passion, always promoting what they truly believe in. For her, authenticity and simplicity are key to making a real impact.
Roohi Baweja
Roohi Baweja is a luxury fashion and lifestyle influencer, an editor in the fashion & lifestyle beat in the Luxurious lifestyle newspaper ‘Zoom Delhi’. With a background in interior design and computers, Roohi has also gained experience working with Amul India in the administration and HR departments.
A year ago, she embarked on her journey into the world of fashion influencing, and since then, her presence has grown significantly. Roohi has had the privilege of being associated with various prestigious fashion and lifestyle brands. She’s been a part of FDCI Couture Week, sharing the front row with celebrities and renowned designers such as Bobby Deol, Arjun Kapoor, Malaika Arora, Sonam Kapoor, Arjun Rampal, Neha Dhupia, Jay Sean, Sonakshi Sinha, Sabyasachi, Dolly J, Rohit Bal, and Gaurav Gupta.
Roohi is also known for showcasing the latest collections from international luxury brands like Chanel, Louis Vuitton, Dior, Valentino, and Bulgari. She regularly visits these high-end stores to present their newest pieces to her audience, bringing global fashion trends directly to her followers.