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India’s Top Mom Influencers 2024
In the ever-evolving landscape of digital influence, India’s Top Mom Influencers 2024 are at the forefront, redefining the roles of motherhood and social media presence. These trailblazing women are not just sharing parenting tips and lifestyle hacks; they are shaping trends, inspiring communities, and driving significant conversations on important social issues.
As they navigate the dynamic world of online influence, these moms are seamlessly blending personal experiences with professional expertise, making their mark as powerful voices in the digital realm. This year, we delve into the stories and strategies of the leading mom influencers who are setting new benchmarks in the industry.
Sneha Paliwal, Highstreet Mommy
Sneha Paliwal, a working mother and prominent figure in the mom influencer community, offers invaluable advice on parenting, self-care, fitness, and fashion, establishing herself as a sought-after industry influencer. Over the past six years, Sneha’s journey on Instagram has seen her become one of the platform’s first mommy bloggers. By sharing candid moments with her daughter, her authentic content quickly gained a substantial following.
Navigating the challenges of being a newcomer without industry connections, Sneha’s rise was marked by resilience and grace, successfully balancing her roles as a homemaker and a professional. Despite initial hurdles, her Instagram page, @highstreetmommy, now boasts over 2,00,000 followers and has led to collaborations with over 800 brands, including Myntra, Amazon, and Flipkart. Bollywood actress Sunny Leone even recognized Sneha’s impactful work, featuring her in an interview for Hauterfly.
For Sneha, her children are the driving force behind her decisions. Inspired by their daily lives, she creates content on @highstreetmommy that resonates with mothers, providing practical guidance to navigate the challenges of motherhood with ease. Sneha Paliwal’s journey is a testament to her commitment to authenticity, inspiring countless others on their motherhood journey.
Sunitee, a former flight attendant turned mom influencer, has navigated a remarkable journey fueled by passion and resilience. Her fascination with the glamour and travel industry initially led her to a decade-long career with top airlines like Emirates, Jet Airways, and Indigo. However, the most magical transition in her life came with motherhood. Embracing her new role, Sunitee took a break from her aviation career to spend precious time with her son, Azaan.
As her son grew, Sunitee found herself reluctant to return to a traditional job. Instead, she began sharing pictures and videos of her son on social media, breaking stereotypes and misconceptions about motherhood. Her genuine and relatable content resonated with many, and her account quickly gained traction and appreciation. Today, Sunitee proudly identifies as a mom influencer, contributing to a supportive community of like-minded individuals.
Sunitee’s primary inspiration is her son, Azaan. Blogging provides her with the flexibility to work on her terms, allowing her to decide the dates to shoot, post, and manage her online presence. This autonomy is something she cherishes, as returning to a structured job would not offer the same luxury.
Apart from her role as a content creator, Sunitee is also a full-time mom and hosts events for luxury brands in the city. She balances these responsibilities with grace, finding fulfillment in both her professional and personal life.
To aspiring mom bloggers, Sunitee offers candid advice. She acknowledges that being a mom influencer is challenging, with constant pressure to create engaging content. However, she emphasizes the importance of inner peace and happiness in one’s work. The industry is fast-paced, and maintaining a healthy work-life balance is crucial to avoid disappointment. Sunitee encourages ignoring negativity, having faith, and practicing patience. She highlights the societal challenge of being put in a box, expected to adhere to traditional roles. For this generation of moms, acceptance of change is vital, and Sunitee is a proud advocate for this revolutionary era.
Sunitee’s journey as a mom influencer is a testament to her resilience, passion, and unwavering dedication to her son and her craft.
Krittika D. Leekha
Krittika D. Leekha – a new mother and the co-founder and social media & PR manager of the label Mishé gives us an insight into her personal and professional life and the striking balance between the two.
Mishé, a brand that creates conscious clothing using Japanese techniques, was established by a team of three dynamic women: Krittika, her sister Bhumika Mukhi- the creative head and founder, and her mother, Minaakshi Ahluwalia- the Indian wear designer and head of accounts. Together, they have achieved significant milestones, including winning the Lakme Fashion Week GenNext award in 2020.
Blogging wasn’t a part of Kritikka’s original plans, it began with her sharing her personal experiences with various services and products on social media. Throughout her pregnancy, the content and feedback she shared was genuine, heartfelt and thus successfully captured the interest of her audience. People began to reach out to her seeking recommendations and brands started approaching her for promotions. The positive impact on their businesses boosted her confidence and solidified her role as a credible influencer.
Speaking of influence, Kritikka has been greatly influenced by her mother, Minaakshi. Having mastered the perfect balance between being a homemaker, a mother of three and her entrepreneurial spirit, she has been an undeterred source of inspiration for Kritika and her siblings. Not only that, also having watched her mother be a passionate cook, a fitness enthusiast, manage the books and manage to design the traditional wear for Mishé, Kritikka credits the strength and versatility of the brand entirely to her mother, Minaakshi.
Following her mother’s footsteps, Kritika too manages to strike the near perfect balance between her personal and professional life.
A devoted mother, Kritikka enjoys reading, practices yoga and Pilates and indulges in new and different cuisines and places. With an eagerness no less than her mother’s, she’s taken on the task to learn the German language.
Her journey has not been one without challenges. “There were times when everything seemed to go wrong no matter what. Needless to say, I was mentally exhausted and with very little optimism. But giving up was never an option. I sought therapy, deep dived into healing, practiced affirmations daily and manifested all of my goals”, Kritikka said.
Today, she stands tall as a happy, strong and beautiful mother, a testament to the power of resilience and self-belief, an inspiration no less to her daughter and so many others.
To aspiring mom bloggers, Krittika’s word of advice would be to stay true to their opinions and content and to always post with genuine love.
Ruby Shah
Ruby Shah is a dedicated Mommy Influencer who has made a significant impact in the parenting and lifestyle space. Her journey into this field began during the lockdown, a time when she found herself deeply engaged in various activities with her daughter, Inaya, while also maintaining her fitness routine. Recognizing the potential in her daily routines, her friends encouraged her to share her experiences more broadly. Motivated by their encouragement and her belief in the importance of a balanced approach to parenting and self-care, Ruby ventured into the world of influencing. She wanted to show others that staying fit and enjoying meaningful time with your children is not as challenging as it might seem.
Ruby’s greatest inspiration has been her brother, who taught her the value of perseverance and self-belief. His guidance instilled in her the understanding that it’s never too late to pursue a goal and that giving one’s best effort is essential. This mindset has been a driving force in Ruby’s journey, helping her overcome the various challenges she has faced as a woman in her field. Despite the obstacles, Ruby remains proud of the progress she has made, believing that true success lies in the positive impact she creates.
Beyond her work as an influencer, Ruby is a devoted full-time caregiver, finding immense joy in nurturing her two daughters. Her passion for influencing has led her to build a strong community of 44k followers, collaborate with over 100 brands, and earn recognition in Gujarati Midday with a full-page article.
Ruby’s journey has not been without challenges. After losing two pregnancies, she recently delivered her second daughter. Despite the joy of this addition to her family, she has faced insensitive comments from people who suggest that her family would only be “complete” with a son. Ruby is determined to change this outdated perspective, advocating that daughters are just as valuable as sons. She firmly believes that both girls and boys are equal, and that true fulfillment comes from the love and joy children bring, regardless of gender. Her journey is a testament to the power of passion, self-belief, and perseverance, as she continues to inspire others and challenge societal norms.
Arpita Mukherjee
Arpita Mukherjee, widely recognized as @ikabir_yadav on Instagram with an impressive following of 148k, is a renowned content creator who has mastered the art of balancing her multifaceted talents with her role as a Mom content creator. Based in Mumbai/Navi Mumbai, Arpita’s journey into content creation began by chance on the “Musical.ly” app, which later evolved into TikTok, before she turned her passion into a flourishing career.
In addition to her creative pursuits, Arpita authentically embraces motherhood, offering her audience a candid look into the joys and challenges of parenting. Her heartfelt content resonates with mothers, fostering a sense of community among those who appreciate the delicate balance between family life and personal passions. With her children often featured, she shares the journey of motherhood with creativity and sincerity, making her relatable to fellow parents.
Beyond parenting content, Arpita’s artistic talents extend far beyond motherhood. She excels in painting, acting, pottery, and dancing, while also being fluent in seven Indian languages. Not only is she a digital powerhouse, but she was also a state-level tennis player, showcasing her versatility and dedication to excellence in all facets of life. Her influence is further highlighted through collaborations with celebrities like Siddharth Malhotra, Bpraak, Karanvir Bohra, and Awez Darbar. Arpita’s dedication to meaningful causes, such as advocating for the adoption of indie dogs, earned recognition from TheBetterIndia, showcasing her commitment to using her platform for good.
Her achievements include being named the Emerging Women Influencer and Digital Creator – Mumbai 2023 by The Success Today, and her appearance on Sweden Television’s popular series Homecoming further underscores her global reach. Arpita Mukherjee’s journey serves as an inspiration for aspiring content creators, particularly as a Mom content creator. Her success is rooted in authenticity, relatability, and a passion for continuous growth. In her advice to fellow creators, Arpita stresses the importance of believing in one’s vision, staying resilient through challenges, and maintaining a relentless commitment to self-improvement.
Radhika Goyal
Radhika Goyal’s story is a remarkable example of commitment and reinvention. For 16 years, she thrived as a fashion designer, working with wholesalers across India. However, when the 2020 lockdown brought her business to a standstill, Radhika faced a pivotal decision: wait for normalcy or carve out a new path. True to her entrepreneurial spirit, she chose the latter and launched MicDropMom in June 2020.
During the lockdown, Radhika was captivated by mom bloggers on Instagram who shared their parenting journeys. Inspired, she began documenting her own experiences with her two daughters, then aged 2 and 9. She filled her days with creative activities and healthy recipes, making mini videos that soon caught the attention of fellow mothers seeking advice. This led to the official launch of MicDropMom, a platform that quickly became a hub for parents looking for ideas on keeping their children engaged while managing their well-being. Her content, ranging from diet tips to educational activities, resonated with many, leading to collaborations that solidified her place in the mom-blogging community.
Radhika’s journey is deeply influenced by strong women, including her mother and global icons like Oprah Winfrey and Sushmita Sen. She embodies their relentless pursuit of success, discipline, and commitment to uplifting others. Waking up at 4:30 a.m., Radhika dedicates quiet hours to writing for her blog before her family wakes, maintaining her focus and dedication.
The transition from fashion designer to mom blogger was challenging, especially balancing household responsibilities with professional commitments. Despite the overwhelming demands of blogging, Radhika’s passion for her work keeps her motivated. This passion is evident in her growth, both personally and professionally, as she continues to inspire others.
In January 2024, Radhika expanded her entrepreneurial journey by launching The Sari Culture, a brand that promotes India’s rich handloom heritage. Her audience, long admirers of her saree style, warmly embraced this new venture, leading to global orders. The Sari Culture represents a significant milestone, blending her love for fashion with her appreciation for Indian culture.
Beyond her professional achievements, Radhika is a dedicated mother and fitness enthusiast. She finds solace in working out and reading, activities that help her recharge. Radhika is also actively involved in Career After Family, where she mentors women, guiding them toward financial independence and personal growth.
Radhika’s message to aspiring mom bloggers is one of encouragement and determination. She emphasizes the importance of hard work, authenticity, and staying connected with one’s audience. For Radhika, blogging is not just a profession but a journey of continuous learning and growth. She remains dedicated to her craft, always approaching her work with the same passion and dedication she had when she first started.
In Radhika Goyal’s journey, we see the power of reinvention and the importance of staying true to one’s passions. Her story is a testament to the strength and resilience required to navigate life’s challenges while pursuing one’s dreams.
Mona Aashish
Blogging has always been Mona Aashish’s dream passion. From researching how and where to start, she embarked on her blogging journey after her daughter, Maanvi, was born. Initially, brands began approaching her for baby product shoots, and with small beginnings, Mona gradually transitioned into collaborating with larger, well-known brands. Today, she is grateful for the opportunities that have come her way.
Throughout her journey, Mona has drawn inspiration from many, yet she proudly recognizes herself as her own source of motivation when it comes to hard work and the lessons learned through hustle. Like any human, she has faced her share of negligence and rejections, but her persistence and consistent effort have kept her moving forward. Every day, she continues to learn and grow, striving to achieve her goals.
Mona is not only a blogger but also a homemaker, wife, and mother. She skillfully balances these roles while dedicating herself to her passion and career. She gives equal importance to her duties at home and her responsibilities as a mother, taking pride in her ability to manage everything with grace.
Her message to others is powerful: never underestimate your potential. Women, and especially mothers, are capable of achieving far more than they may think. Mona believes that while being a mother is no easy task, handling it all with determination and strength is something commendable.
Her journey to success is ongoing, and she is committed to reaching the dreams she has set for herself. Mona is driven to create a meaningful life for her daughter, teaching her the value of hard work through her own actions. She aspires to continue growing, influence people positively through her work, and be recognized for the impact she creates in her field.
For Mona Aashish, success isn’t just about the milestones she’s achieved so far—it’s about the path she is still carving out for herself, her family, and those who look up to her.
Deepali Gambhir Gupta
Deepali Gambhir Gupta, a dedicated IT Spanish Language Expert, has seamlessly transitioned into the world of mom blogging, driven by her passion for content creation and imparting parenting knowledge. Before becoming a mother, Deepali was deeply fascinated by the fashion and makeup industry, dreaming of becoming a makeup artist. However, the responsibilities of motherhood led her to set aside this dream.
Inspired by mom influencers like Shreyaa Siddharth Arora and Sunitee Siddqui, Deepali found a new path in sharing her experiences and insights as a mother. This journey into mom blogging has allowed her to combine her love for content creation with her desire to support and inspire other mothers.
Aside from her professional career, Deepali enjoys creating content, reading articles, writing quotes, and cooking for her two daughters. She believes that mothers are an inspiration themselves and encourages fellow moms to relive their childhood alongside their children, fostering independence and growth in the process.
Deepali’s journey is a testament to the idea that motherhood doesn’t hinder career growth but can, in fact, inspire it. Every day, she navigates new challenges, but her passion for growing with her children fuels her drive to succeed. For Deepali, her children are the spark that ignites her passion and allows it to flourish.
Her message to aspiring mom bloggers is simple yet profound: “Mothers are themselves an inspiration. Relive your childhood with your child’s childhood, and you’ll find that together, you can achieve great things.”
Jessica Walia Suri, Mom influencer, brand manager & yoga teacher
Jessica Walia is a mom influencer, brand manager and yoga teacher with a unique passion for storytelling and authenticity. She works diligently to build and shape brand identities, guiding products from concept to launch with a deep focus on connecting them with their audience in a meaningful way. Alongside her career, Jessica’s journey into yoga, which began as a personal hobby, has evolved into her becoming a teacher. Encouraged by her husband, this shift added a new layer to her life, enriching her approach to both brand development and personal growth.
Jessica’s inspiration comes from the strength and resilience of mothers. She deeply admires their ability to balance the demands of work, family, and personal passions, finding motivation in their ability to navigate it all with grace. This inspiration fuels her drive to break barriers and fully embrace her own journey with purpose and confidence.
As a woman, Jessica acknowledges the challenges of being constantly on the go. She’s learned the value of slowing down and savoring each moment, allowing experiences to sink in fully. This mindfulness has been key to both her personal and professional growth.
Outside of her work, Jessica is fully immersed in the exciting and joyful journey of being a first-time mom. Balancing the demands of her career with motherhood has been a whirlwind adventure, but she treasures every memory she’s creating with her husband and child. The laughter, chaos, and joy of this phase in her life are cherished deeply.
Her message to aspiring entrepreneurs and professionals is to embrace their inner strength. Jessica believes that women are natural multitaskers, but it’s equally important to take a breath and enjoy the journey. She encourages others to own their unique path and celebrate each step along the way.
Jessica’s success is built on passion and her ability to balance it all. Splitting her time between Europe and India, she navigates the excitement and challenges of her career and motherhood with grace. Each day is a new opportunity for growth, filled with unforgettable memories and moments. For Jessica, this vibrant, ever-changing journey is one she wouldn’t trade for anything.
Jessica’s inspiration comes not only from her mother but also from her father, who has been an equal pillar of strength in her life. Her dad has always reminded her that with patience and love, you can overcome anything, while her dad often said, “In silence, you find your strength, and with love, you find your light.” These powerful words have guided Jessica through every challenge, shaping her approach to life.
She feels blessed to have both her parents as her foundation, their unwavering support and wisdom always pushing her forward. Now, as Jessica sees so many young mothers balancing everything with grace, it’s eye-opening and inspiring. They, too, have become a source of strength and motivation on her journey.
Sweta Rajput
Sweta Rajput is a dedicated homemaker who has created a warm and happy home for her family. Her passion for capturing the little moments in life led her to start mom-blogging, where she documents her child’s journey, cherishing every milestone and precious moment. What began as a personal project has evolved into a heartfelt blog that resonates with many mothers, offering a glimpse into the joys and challenges of motherhood.
Inspired by the incredible women who gracefully juggle multiple roles, Sweta has faced her own share of challenges, particularly in balancing personal time with the demands of family life. Despite societal pressures and the constant juggling act that comes with being a mother, she has remained resilient, using each challenge as a lesson in determination and growth.
Beyond her role as a homemaker, Sweta finds joy in various activities that enrich her life. She enjoys yoga, exploring new recipes in the kitchen, discovering new places, and indulging in craftwork and stitching. Dressing up for fun and creating short videos are some of the ways she expresses her creativity, turning ordinary moments into delightful experiences.
Sweta’s journey as a mom-blogger is marked by her authenticity and genuine desire to connect with others. She encourages aspiring mom-bloggers to be true to themselves, sharing their real experiences, both the ups and downs, to inspire and help others. Her belief in the power of consistency and self-belief is a testament to her success, proving that when you stay true to yourself and remain persistent, great things can happen.
Pooja Daruka
A dedicated working mom, Pooja Daruka has successfully built a thriving platform on Instagram called Decoding Mommylife, where she shares her passion for parenting and early childhood development. Her journey into blogging began as she navigated the challenges and joys of motherhood, realizing that her professional skills and thirst for knowledge could be channeled into something deeply impactful.
Driven by a commitment to understanding and supporting her child’s needs, she immersed herself in research on parenting, child development, and early childhood education. This exploration became a personal mission to provide reliable, practical advice to other parents facing similar challenges. Her platform quickly resonated with a wide audience, growing to 100,000 followers in just 1.5 years.
Pooja collaborates with experts in various fields of parenting, including doctors, pediatricians, child nutritionists, and psychologists, to ensure the information shared is authentic and credible. Her expertise and insights have been recognized beyond Instagram, with her work being featured in publications like the Times of India. Articles focused on understanding toddler development and managing toddler tantrums have further established her as a trusted voice in the parenting community.
Through Decoding Mommylife, Pooja aims to be a reliable resource for parents, offering actionable advice and support in their parenting journeys. While success is a long journey, her story is still unfolding, with much more to achieve. The transformation into a mom blogger is not a reinvention but a fuller expression of who she has always been—driven by a deep desire to connect, educate, and empower others.
Dipika Dixit
Dipika Dixit is an educationist and a passionate Kathak practitioner. Her journey into mom-blogging began with her love for writing, initially penning down movie reviews. When she became a mother, she started journaling her experiences and thoughts on motherhood. Over the past seven years, Dipika has dedicated herself to promoting positive parenting through her blog.
Before transitioning to education, Dipika held the position of HR Manager and worked with renowned organizations such as Taj Hotels, Adobe, and Paradigm Retails. Post-marriage, she shifted her focus to education, working in engineering and management colleges, where she continues to inspire others.
Every mother Dipika encounters serves as her inspiration. She believes that motherhood is an essential part of life that cannot be taught in schools or colleges. According to Dipika, mothers need time to evolve in their roles, just like their children. Her journey has not been without challenges. She has broken several family taboos, from dealing with superstitions like “nazar” to sending her son to school at a young age. Her innovative approach to parenting has now become an example for others in her family.
Apart from her professional life, Dipika enjoys practicing Kathak and cycling with her son. Traveling is a cherished family tradition. Dipika’s message to aspiring mom bloggers is simple yet profound: “Be happy because a happy mother is a prerequisite for a happy child.”
Dipika started her blogging journey in 2017 and has since shared the joys and challenges of motherhood with a wide audience. She collaborates with renowned brands, seamlessly blending work, life, and parenting. Dipika holds an MBA and prides herself on her authenticity. Her vibrant journey can be followed on her Instagram account @motherstories_by_deepika.
Komal Khandelwal
Komal Khandelwal is a homemaker turned mom blogger and digital content creator who has carved out a niche in the online world by sharing her journey as a mother through engaging reels and promotional videos. Her passion for mom-blogging began naturally after the birth of her son, Advik, as she started capturing and sharing the special moments of motherhood. What began as a personal endeavor quickly resonated with other mothers, leading her to dive deeper into the world of content creation. Over time, this hobby transformed into a passionate pursuit, where she found joy in connecting with others through her experiences.
Komal draws her inspiration from the community of mothers around her, who continually share their stories, struggles, and triumphs. Their resilience and strength motivate her to keep going, even when faced with challenges. As a woman, she has had to balance the demands of motherhood, household responsibilities, and her blogging career. She has faced difficulties in finding time for herself, managing societal expectations, and navigating the technical aspects of digital content creation. Despite these hurdles, she has persevered, driven by her desire to make a meaningful impact on other mothers.
Beyond her digital endeavors, Komal is a full-time mom, committed to managing her household and ensuring the well-being of her family. She enjoys reading, learning new skills related to digital media, and connecting with other mothers both online and in her community.
To aspiring mom bloggers, Komal’s message is clear: start with passion and authenticity. She emphasizes the importance of sharing real experiences, being true to oneself, and embracing the learning process. For her, success is not defined by numbers or followers but by the impact she makes on other moms who engage with her content. Consistency, perseverance, and staying true to her values have been key to building a meaningful digital presence. As her journey continues to unfold, Komal is excited to keep growing, learning, and connecting with more amazing moms along the way.
Sonali Chatterjee
Meet Sonali Chatterjee, a dynamic full-time mother, yoga teacher, and influencer who has gracefully balanced her passions with the demands of motherhood. Sonali ventured into mom-blogging because she finds joy in sharing her life’s experiences—the highs, the lows, the achievements, and the lessons learned. She believes that her story might inspire someone out there, and she uses social media as a powerful tool to connect and motivate others.
Sonali’s inspiration comes from everything and everyone that helps her lead a better life and become a better human being. This positive outlook drives her to share her journey with others, offering a glimpse into her world where she strives to balance her role as a mother and her professional aspirations.
As a woman, Sonali has faced challenges, particularly in trying to give her full attention to both her passion and her child. However, with the unwavering support of her partner, she has managed to strike a balance, ensuring that her child’s needs are met while she pursues her dreams. Although her social media posts have yet to reach a broad audience, she remains undeterred. Sonali firmly believes that success will eventually come to those who persist with enthusiasm and a sportsman’s spirit.
Beyond her professional life, Sonali is a creative soul who enjoys painting, singing, and makeup tutorials in her free time. She believes in keeping herself engaged, as she considers an idle mind to be dangerous.
Her message to aspiring mom bloggers is simple yet powerful: “Don’t stop, even if you’ve tried multiple times without recognition. Don’t give up on your passion or hobbies just because you’re a woman. You can balance your child’s needs in one arm and your responsibilities in the other. You are capable of doing multiple things at once because you are a beautiful and incredible creation of God. Always believe in what you do and love what you do. Things will definitely fall into place at the right time.”
Sonali’s journey is a testament to her dedication and resilience. She started as a yoga teacher with just two students, but through her unique teaching style and unwavering dedication, she grew her student base to over 50 in just three months—without any formal promotion. She also organized a yoga camp for a society of over 1,000 residents, showcasing her commitment to spreading the benefits of yoga.
In addition to her success in yoga, Sonali was a finalist in the Haut Monde Mrs. India contest and participated in the acting talent hunt show “Kalakarz,” which was telecasted on DD National in 2005. Despite recently facing severe health issues that have kept her on bed rest for the past four months, Sonali’s inner strength remains unshaken. She is determined to overcome this battle and return to her passions with even greater vigor.
Sonali Chatterjee’s story is one of perseverance, strength, and an unyielding belief in the power of passion and dedication. She is a true inspiration to all women who juggle multiple roles and strive to make a difference in their lives and the lives of others.