The aim is to empower the nation’s rising electorate to make their vote, their choice and their voice count

Mumbai, April 23, 2024 – As India’s monumental democratic exercise unfolds with the voting process for the 18th Lok Sabha Elections currently in progress, ABP News has launched a compelling campaign ‘Jeetna Aapka Zaroori Hai’ aimed at reinforcing the significance of the nation’s voters in shaping the course of democracy – the power of the people.

ABP News’ ‘Jeetna Aapka Zaroori Hai’ (It is essential for you to win), the impactful campaign serves as an impassioned appeal from India’s most trusted channel, ABP News, urging all citizens to exercise their constitutional right and ensure their voice and choice resonate in this pivotal election. At its core, the campaign emphasizes that the true triumph in an election lies not with any political party, but with the voters themselves, who wield the power to chart the nation’s future.

Reflecting the essence of the ‘Jeetna Aapka Zaroori Hai’ campaign, Avinash Pandey, CEO of ABP Network, stated: “Democracy thrives on the power of the people, by the people and for the people. Elections serve as a grand celebration of this fundamental principle, where each vote holds the potential to shape India’s destiny. Through our ‘Jeetna Aapka Zaroori Hai’ initiative, ABP News is steadfastly committed to reminding every Indian that their vote, their choice, constitutes the true victory to be achieved in this election above all else. We are rallying the nation to exercise their invaluable franchise and amplify their voices through the ballot.”

The stirring campaign’s multimedia outreach encompasses a diverse array of evocative TV and digital films depicting various aspects of the Indian electorate – showcasing individuals from diverse backgrounds and enthusiastic first-time voters alike.

As the nation’s foremost broadcaster with the distinctive pledge of ‘Aapko Rakhe Aage’ (Keeping You Ahead), ABP News has curated an unparalleled programming line-up covering ‘Kaun Banega Pradhanmantri 2024’ and ‘Lok Sabha Elections 2024’ featuring over special shows to ensure that every Indian is equipped with the necessary information to make an informed choice. From dynamic poll analytics and fact-checking to expert insights and ground reports from every corner of the country, ABP News’ elections coverage is empowering India to engage in the electoral process effectively.
Join the national movement and ensure your choice counts. #JeetnaAapkaZarooriHai with #ElectionON on ABP News. Watch the promo here – ‘Jeetna Aapka Zaroori Hai’ campaign

About ABP Network:
An innovative media and content creation company, ABP Network is a credible voice in the broadcast and digital sphere, with a multi-language portfolio of news channels reaching 535 million individuals in India. ABP Studios, which comes under the purview of ABP Creations — the content innovation arm of the network — creates, produces, and licenses original, path breaking content outside of news. ABP Network is a group entity of ABP, which was incorporated almost 100 years ago and continues to reign as a leading media company.

Mumbai, 31^st March, 2024: Mankind Pharma, one of India’s leading pharmaceutical companies, is making strides in enhancing the quality of education in remote areas through its ongoing ‘Digital Smart Class’ initiative. Under their CSR arm, this comprehensive program has established 220 smart classrooms equipped with cutting-edge technology across government schools in Uttar Pradesh, Uttarakhand, and Himachal Pradesh.

The Digital Smart Class initiative is a strategic effort by Mankind Pharma to bridge the digital divide in education and provide underprivileged students with access to modern learning resources. The smart classrooms are equipped with integrated teaching devices, the Kyan system, which can convert any surface to an interactive board and multimedia playing surface, enabling a more engaging and immersive learning experience.

Mr. Sheetal Arora, CEO of Mankind Pharma, expressed his vision for the initiative, stating, “At Mankind Pharma, we are committed to contributing to the overall development of society. Education is a fundamental right, and we believe that every child, regardless of their geographical location, deserves access to quality education. The Digital Smart Class initiative is our endeavour to empower rural communities by providing them with the necessary tools and resources to thrive in the digital age.”

The initiative spans across 170 schools in 23 clusters, benefiting thousands of students in remote areas. Mankind Pharma has collaborated closely with local authorities and educational institutions to ensure the successful implementation and sustainability of the smart classrooms.

Key highlights of the Digital Smart Class initiative:

●        Establishment of 220 smart classrooms across Uttar Pradesh, Uttarakhand, and Himachal Pradesh.

●        Provision of integrated teaching devices and multimedia content for interactive learning.

●        Comprehensive teacher training programs to ensure effective utilisation of the smart classroom technology.

●        Three-year project management and maintenance support to ensure sustainability.

Mankind Pharma’s Digital Smart Class initiative aligns with the company’s commitment to corporate social responsibility and its vision of creating a positive impact on society. By leveraging technology and innovative educational resources, the company aims to empower rural communities and equip the younger generation with the skills and knowledge necessary to succeed in the digital era.

About Mankind Pharma

Mankind Pharma (BSE: 543904 | NSE: MANKIND) is one of the largest pharmaceutical company in India, which focuses on the domestic market with its Pan India presence. Mankind operates at the intersection of the Indian pharmaceutical formulations and consumer healthcare sectors with the aim of providing quality products at affordable prices. The company is a leading player in the domestic pharmaceuticals business present across acute and chronic therapeutic areas including anti-infectives, cardiovascular, gastrointestinal, antidiabetic, neuro/CNS, VMN and respiratory, among others with a strategy to increase chronic presence going ahead. In the consumer healthcare business, the company operates in the condoms, pregnancy detection, emergency contraceptives, antacid powders, vitamin and mineral supplements and anti-acne preparations categories, among others, with several category-leading brands. The company has 28 manufacturing facilities in India manufacturing a wide range of dosage forms, including tablets, capsules, syrups, vials, ampoules, blow fill seal, soft and hard gels, eye drops, creams, contraceptives and other over-the-counter products. Mankind has a consistent track record of product innovation through 6 dedicated R&D facilities backed by more than 600 scientists.

Mumbai, 7th January, 2024:

Shree Cement Limited, one of India’s largest cement manufacturers, has announced a revamp of its corporate brand identity and launched multiple brand offerings, with ‘Bangur’ as the master brand. The new Bangur brand identity is anchored on the idea of Build Smart – a core philosophy capturing the company’s consumer proposition, organizational philosophy, and national ambition.

The Bangur master brand has been unveiled with a new advertising campaign, with noted Bollywood actor Mr Sunny Deol being brought in as the brand endorser.

Speaking on the occasion, Mr Neeraj Akhoury, Managing Director of Shree Cement Ltd, said, “The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations. The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”

The launch of the new brand identity was announced in a glittering event organized in New Delhi. The event was attended by more than 8,000 participants, including stockists, dealers, retailers and other channel partners. Key highlights of the branding revamp included the launch of:

• A new logo and modern visual identity: Bangur Cement’s updated brand logo symbolizes its evolution with a contemporary design mirroring its forward-thinking approach
• Introduction of a revamped product line: Cutting-edge enhancements have been introduced across the product range, showcasing innovation and advancements addressing the evolving needs of discerning customers
• Launch of Bangur Magna: A premium offering of a superior product with highly differentiated pack appearance
• Launch of the new advertising campaign: The campaign featuring Mr Sunny Deol will be deployed across TV, digital, outdoor, print and retail
• Re-affirmation of sustainable initiatives: A renewed commitment to embracing sustainability and pursuit of eco-friendly practices that align with the company’s responsibility towards the environment
• Digital scale-up: Focusing on influencer programmes with contractors, engineers, masons and dealers

Shree Cement’s revamped brand reflects the company’s commitment to innovation, quality and customer satisfaction. The unveiling of the company’s new brand identity is an articulation of the company’s intent to market and sell all variants of cement, viz. OPC, PPC and PSC, across all its geographical territories under the revamped ‘Bangur’ brand.