Aashwin Shanker, Mumbai Uncensored, 25th June 2021:
Prasoon Joshi is a two time National Film Award winner and The creator of many memorable
ads and actor in movies like “Bhaag Milkha Bhaag” “Taare Zameen Par”.
The two time National Film Award-winner was a guest on Truth talks held on Saturday,
19th June 2021 at 11 am on YouTube, anchored by Mr Manish Chokhani, Director of Enam
Holdings.
Before I tell you everything about the interview let me inform you that TRUTHtalks, an initiative
of Satya Vigyan Foundation and Mr. Vallabh Bhanshali, Founder, Desh Apnayen, seeks to
explore the perspective of those who have ‘experimented’ a lot with Truth. The talks are
designed to inspire a better understanding of Truth as the most powerful phenomenon in nature,
more than just a moral value or a legal obligation, and a practical tool to bring more peace, trust
and prestige to oneself and the society as a whole. Stay engaged with the community via
www.truthtalks.in.
In the interview at the TRUTHtalks Prasoon Joshi touches on a diverse range of topics
from life, worldview, to science, spirituality and social media.
The high point of the interview was his views on truth and reality. Prasoon said that he comes
from the world of anubhut satya, or experiential truth, and that the world is a thought
projection of the cosmic mind. He explained this with the metaphor of a river: “The
experience of someone swimming against an aggressive tide on the river is different from that of
someone standing at the river bank to meditate; for the one standing on the bank, the river is
calm and peaceful. Same river, different realities.”
Prasoon also mentioned his fondness for entrepreneurs. When entrepreneurs seek his advice
he tries to understand the deeper reasons for why they want to work on a particular idea or
project, what he called the kernel of their truth!
Nobody likes to be confused. But Prasoon Joshi has a different take on the state of
confusion. He says that we have to learn to be comfortable with the state of confusion, as that
is when we are most fertile and are thinking of options and possibilities and truly exploring.
Mr Joshi’s take on the advertising and business industry.
According to him, “Any business that is not in sync with the well-being of society, that
does not have concern for society at the heart of their work, will eventually die.” Also, “I believe
in the power of informed choice. Advertising doesn’t hide behind anything. It clearly tells
you I’m an ad and I’m expecting you to try me out. As an ad, I’m going to use
exaggeration to entertain you and stay in your mind.”
Go ahead and watch the full conversation here: https://youtu.be/HOo0zjbRhPU
