Special Editions
“Game Changers: Meet Entrepreneurs Influencing the Fashion Industry in India”.
Nomita Jeswani, Mumbai Uncensored:
Through the years, the Indian fashion industry has grown tremendously. India has long been a vibrant hub of fashion and design, with a rich heritage of textiles and craftsmanship.
With this new wave of entrepreneurship, there are a lot of new people that have entered this industry having their expertise in different range of styling. Fashion trends keeps changing with time thus giving chance to people to reinvent their styles. These are the game changers who are redefining the way we think about fashion, championing sustainable and ethical practices, and paving the way for a more inclusive and diverse future.
In this article, we will introduce you to some of the most inspiring entrepreneurs in the Indian fashion industry and explore the ways in which they are shaping the future.
- Pooja Wang
Pooja Wang, an entrepreneur, known for luxury kids wear and versatile clothing for women. A very known name known amongst the Bollywood celebrities like Aishwarya Rai Bachchan, Shilpa Shetty Kundra and many more for styling their kids. She has won several awards for the best designer brand for children’s wear.
Her journey started over a decade when she and her family struggled to find a good outfit for her nieces first birthday,that’s when she took the liberty to design one for her niece which turned out so beautiful and was highly appreciated by everyone.That’s when Pooja Wang Couture was launched and since then there was no looking back.
Over the years she has two super successful brands named ‘Pooja Wang Couture’ and ‘Melange by Pooja Wang’.
Needless to say Pooja Wang Couture is a well known brand all over India. It is known for luxury couture for children. The brands USP has always been about quality, comfort and style.
Her another label, Melange by Pooja Wang, is a comfort clothing for women. A brand launched during hard times of Covid and doing exceptionally well.Its known for Hand-painted twinning outfits for parents and children.This brand has a funky vibe, featuring hand-painted jackets, loungewear, shirts and etc.
Despite being from the fashion industry, it was not an easy journey for her. Dealing with employees coming from different backgrounds was a little challenging for her in the early years of her business , but she always believed that one should never stop trying to achieve what they desire, she made it up to a strong successful business.
Her passion to achieve her dreams has turned out to be a beautiful inspiration for many women in the fashion industry.
- Stuti Jain
Stuti Jain, the founder of Swap Fashions, is a true inspiration for all those who aspire to make a difference in the fashion industry. With the idea of selling clothes, she also found a sustainable solution to the problem of clothing waste. Her passion combined with her environmental consciousness, led her to create a platform that not only benefits women but also the planet.
She faced numerous challenges along the way, but she never gave up on her dream. She overcame the stigma attached to second-hand clothing by offering a curated collection of high-quality pre-loved garments that women could feel good about wearing.
Stuti’s journey as an entrepreneur has taught her valuable lessons. Firstly, there is no shame in admitting that you don’t know something. Every entrepreneur starts from scratch, and it’s important to be open to learning and growing. Secondly, don’t hesitate to ask for help. Building a business is not a one-person job, and it’s essential to surround yourself with people who can support and guide you along the way. She believes that with the right vision, hard work, and determination, one can create a business that not only brings success but also makes a positive impact on society and the environment.
With Swap Fashions, Stuti has shown that fashion and sustainability can go hand in hand, and we can all do our part to create a better world. Her vision of a sustainable fashion future has inspired many women to think differently about their fashion choices and has given them a guilt-free way to upgrade their wardrobes.
- Namita Alexander
In the glamorous world of Bollywood, where style reigns supreme, one name that stands out is Namita Alexander. A celebrity stylist with a clientele that includes the likes of Jacqueline Fernandes, Diana Penty, Huma Qureshi, Chitrangda Singh, and Pooja Hegde, Namita has carved a niche for herself with her impeccable taste and creative flair. Her styling for the celebrity wedding of Rajkumar Rao and Patralekha went viral too. Having recently returned from the Oscars, she is now prepping for the Cannes film festival.
Namita was formerly a journalist working with NDTV. Though she had always been drawn to fashion, it wasn’t until 2017 that she stumbled upon an opportunity that would change her life forever. A close friend, who happened to be a celebrity, sought Namita’s advice for an important event. Little did she know that this casual suggestion would mark the beginning of her styling journey.
For the next six months, Namita found herself advising her friend on various outfits and styles. It was during this time that she realized her knack for fashion and the potential it held. As fate would have it, a golden opportunity presented itself at the prestigious Cannes Film Festival in 2018. Namita was entrusted with styling Diana Penty and her appearance at the festival won the title of “Best Dressed” across multiple platforms.
Encouraged by her resounding success, Namita decided to transform her creative calling into a full-fledged business, and Namita Alexander Styling Ltd. was born. Her hashtag #StyledByNamitaAlexander is widely searched to discover new designers and see some different ways of styling clothes. Namita always respected fashion as her art form. In 2022 she Co-founded My Almari with her two partners. My Almari is an e-commerce platform that is revolutionising the way luxury goods are bought and sold.
Namita has learnt invaluable lessons along the way. Now as a fashion entrepreneur, she believes in taking each day as it comes, and planning her calendar to the minute to keep up when her dates are booked months in advance.
She underscores the significance of patience and hard work, as they are the key ingredients for long-term success. In a highly competitive industry, Namita emphasises the need to have a distinct voice and the ability to package and sell that voice in a way that resonates with others.
Namita Alexander’s story is a testament to the power of passion, perseverance, and seizing opportunities. As she continues to make waves in Bollywood’s fashion landscape, she remains an inspiration to aspiring stylists and entrepreneurs, a beacon of creativity and unwavering determination in the face of challenges.
- Reshma Jhangiani
Reshma Jhangiani is a successful entrepreneur who is passionate about body positivity. Her business, which started from a need for more clothing options for plus-size women, has become a movement that empowers women to embrace their bodies and their unique style.
Being in the market, Reshma observed that there were very few clothing options for plus size women and decided to start a new line for them. She believed that every woman, regardless of her shape or size, deserves to look and feel beautiful. That’s why she started her business, The Social Butterfly, which offers a wide range of clothing options for mid-aged plus-size women. Her clothing line includes dresses, tops, co-ord sets, jumpsuits, and more, all designed to make women feel confident and comfortable in their own skin.
Starting a business is never easy, and Reshma faced many challenges along the way. One of the biggest challenges was demand forecasting. Every person’s perspective is different, and what suits one may not suit the other. Another issue was finding good manufacturers who produced quality clothing. Despite these challenges, Reshma never gave up. She stayed consistent, put in the hard work, and focused on what she loved doing and today she is a proud owner of her business ‘Social Butterfly‘.
She believes in enjoying what you are doing which helps her build her brand and has been an inspiration for a lot of women. Reshma’s work is a reminder that we are all beautiful and deserving of love and acceptance.
- Rahul Temkar & Amit Bhosale
Meet Rahul Temkar and Amit Bhosale, the dynamic co-founders of Big Man Theory, a homegrown brand that offers a range of men’s grooming products. Rahul, an ex-hotelier who has dedicated 14 years to the hospitality industry, is a Hotel & Tourism Management graduate from Mumbai. Amit, on the other hand, is an electrical engineer with over 10 years of experience in Project Management, Procurement, Supply chain Management, and Vendor development and operations.
Their love for keeping a beard and their passion for grooming led them to start Big Man Theory, which offers a range of men’s grooming products that are approachable, easy to choose, and essential for an all-round grooming experience. Their products include beard oil, beard wash, face wash, hair shampoo, body wash, and a lip lightening balm. What’s more, all their products are 100% vegan, paraben-free, sulfate-free, and cruelty-free.
Their lip lightening balm is currently Amazon’s Choice product, a testament to the quality of their products. However, creating brand visibility has been a significant challenge for the duo. They are currently available on Amazon, Meesho, Jio Mart, Swiggy Mini, and are even entering salons to reach out to more customers.
The co-founders understand the importance of doing thorough research, staying updated with industry trends, and having a healthy relationship with their competitors. They believe that aspiring entrepreneurs should keep working on their dreams every day, even if it’s only for an hour, and set both short-term and long-term goals for themselves.
Rahul and Amit’s partnership is unique as they bring different skill sets to the table. Their message to aspiring entrepreneurs is simple: understand the market share of the business you plan to start, know your competition, and work on your dream every day. With perseverance and hard work, anyone can achieve their goals, just like Rahul and Amit did with Big Man Theory.
- Kinjal Singh
Varada, founded by Kinjal Singh in 2022, is a brand that truly understands the importance of fashion and individuality. Kinjal’s expertise in fabric prints and patterns has led her to develop a line of customizable pret wear that allows every woman to express herself and embrace her unique style. She has also designed pret wear for some of the world’s most luxurious hotel chains including Shangri-la, Ritz Carlton and many more.
Like all entrepreneurs, Kinjal faced challenges in establishing Varada’s credibility and trust with her target audience. She prioritized on gaining customer trust. However, by focusing on one customer at a time and looking onto their needs, she has built a loyal customer base gradually.
One of the most valuable lessons that Kinjal has learned as an entrepreneur is the importance of adaptability and flexibility. In the fast-paced world of fashion, it is crucial to be able to pivot and adjust strategies quickly in response to market shifts and changing consumer preferences. She learnt the importance of building a strong brand identity and reputation.
To aspiring entrepreneurs in the fashion industry, Kinjal’s message is clear. Stay true to your vision and values and deliver exceptional customer experiences. Surround yourself with a strong support system of mentors and advisors who can guide you on your journey.
Varada is a brand which believes that individuality and sustainability are at the forefront. Kinjal’s passion, dedication, and entrepreneurial spirit have made Varada a success story that inspires others to follow their dreams and make a difference in the world of fashion.
- Vrinda Kaushik
Vrinda Kaushik is the founder of House of Vesthetics, a vegan brand that offers a range of luxurious handcrafted accessories suitable for everyday use. She is a multidisciplinary designer specializing in lifestyle accessory design and works as a design consultant for numerous companies both inside and outside the design profession. With a vast experience across multiple roles, Vrinda leverages design tools for problem-solving and helps businesses from various industries by embracing design experimentation.
Growing up watching American sitcoms, Vrinda knew she wanted to create her own fashion house, but she never felt ready until she found the courage to pursue her passion for arts and make a change in the perception of veganism. As a young entrepreneur, she faced several challenges, the biggest being finding a balance between being a designer and a businesswoman.
Though it was difficult to come back to the creative flow after being involved in the business side of the house, Vrinda persevered and learned from the experience. Her journey has taught her valuable lessons. For her, every minute is an opportunity to learn, not only about the work but also about oneself.
Vrinda Kaushik is a creative force to be reckoned with, and her brand, House of Vesthetics, is a testament to her talent and hard work. As a young entrepreneur, she has faced numerous challenges but has emerged victorious, armed with lessons learned and a message of hope and perseverance for aspiring entrepreneurs.
- Mahek Punjabi
Mahek Punjabi is not just a fashion designer, but a woman with a vision to contribute to society through her garments. With 19 years of experience in the fashion industry, she has created a variety of products under her label, including gowns, drape dresses, casual dresses, charm tees, and now personalized gifting products. She’s currently supplying her products at Como Goa, The Noir Window , Vyoum Mumbai , Savoir Mumbai , Emmera Hyderabad etc.
Her passion for fashion and her desire to make people feel beautiful has been the driving force behind her success. She draws inspiration from her family, her supportive husband, and her team of tailors who have been with her for 25 years.
Her favourite fabric is stretchy lycra which she uses to create garments that fit perfectly on different body types. Her garments are available at multi-designer stores, and she has a list of celebrities who look amazing in her designs, including Shefali Shah, Ekta Kapoor, Raveena Tandon, Archana Puran Singh, and many more.
During the pandemic, Mahek adapted to the changing times and created a line of charm tees, casual dresses, and shirts, which people could wear daily and feel fashionable. She has a motto of contributing to society through her creations.
To aspiring entrepreneurs, Mahek’s message is clear. Believe in yourself, love what you do, and contribute to society. When Mahek sees people glowing with confidence after wearing her garments, she knows that she has done something right. She is a fashion designer with a purpose, and her passion, creativity, and commitment to society are an inspiration to all.
- Ipshita Dey Belgaonkar
Ipshita Dey Belgaonkar , a Commercial Photographer based out in Mumbai, has carved a niche for herself in the photography industry. With a diverse portfolio that includes Celebrity & Fashion, Advertising and Food/Product Photography, she has emerged as a talented and creative photographer. Ipshita’s journey into photography began as an escape from the corporate hubbub and monotonous routine. With a strong creative inclination, she pursued photography as a hobby during her corporate years.
One of the biggest challenges that she faced while running her business was the perception of photography as an unrespectable profession in India. Many people considered her as someone who was trying to earn quick pocket money out of her hobby. Since photography is a male dominated profession, as a woman, she had to deal with gender biasness and pay disparity while fitting into the industry.
Despite the challenges, Ipshita never gave up and learned some valuable lessons along the way. She learned to stay self-motivated, kept upgrading herself technically and creatively, and always found ways to create something new and unique each time.
She suggests other people in the industry to dare to move out of their comfort zone and don’t be afraid of taking risks or making mistakes as she believes that it’s never too late to follow passion.
In conclusion, Ipshita’s journey as a commercial photographer is a testament to the power of pursuing your passion, overcoming challenges, and never giving up. Her story inspires us to believe in ourselves, embrace our flaws, and follow our dreams with courage and determination.
- Prerna Gupta and Jagmani Singh
Sonder is a fragrance brand that has made a name for itself in a short span of time, and the credit for its success goes to its two founders, Prerna Gupta and Jagmani Singh. These two women are on a mission to make fragrance accessible to everyone, and their passion for their craft is evident in the quality of their products.
Prerna and Jagmani started Sonder to showcase their heritage in a modern olfactory language that would appeal to a wider audience. Their focus was on bringing designer-esque scents at affordable prices so that people could enjoy fragrances for everyday wear.
Running a business is never easy, and the Sonder founders have faced their share of challenges. One of their biggest challenges has been managing the supply chain, especially during the festive season when orders are pouring in.
Through their journey as entrepreneurs, Prerna and Jagmani have learned some valuable lessons. They have come to understand that the key to success lies in listening to your customers and delivering on your commitments. For aspiring entrepreneurs in this field, Prerna and Jagmani suggest to stop procrastinating and commit to your vision. In conclusion, Prerna Gupta and Jagmani Singh are two women who have made a mark in the fragrance industry with their brand Sonder. Their commitment to quality, accessibility, and customer satisfaction has earned them a loyal following, and their story is an inspiration to aspiring entrepreneurs everywhere.
- Khushi- Seychelles store
Khushi, the name itself is synonymous with happiness and joy. And that’s precisely what this young entrepreneur has brought to the lives of countless women with her brand Seychelles Store.
Khushi’s story is nothing short of inspiring. In the midst of a global pandemic, she managed to find a way to not only start her own business but also help underprivileged women in society. It all started with a simple idea – scrunchies. The market demand was high, and the supply was low, and she took no time to grab this opportunity. With just 400 bucks, she invested in cloth and other raw materials and started making handmade scrunchies.
Through this business, Khushi not only gained financial control but also overcame her introverted nature. She interacted with thousands of people and learned valuable lessons in the process. The key takeaway, she says, is patience, hard work, and never rushing things.
Today, Seychelles Store has over 10,000 customers, with a significant percentage of them being returning ones. The brand has an audience of over 22,000 and even offers worldwide shipping. And most importantly, it has brought smiles and livelihoods to many women as all the scrunchies were handmade by these women, and the profits were used to develop their skills.
Khushi’s story is a testament to the fact that with a little creativity, determination, and a heart full of kindness, one can achieve great heights. She has proved that it’s possible to make a profit while also making a positive impact on society.
- Richa Goenka
In the realm of fashion, where creativity and entrepreneurship converge, Richa Goenka has established herself bravely in the industry. Hailing from Chennai, Richa embarked on her entrepreneurial journey with a small label by the name Richaa Goenka. With a strong focus on women’s shirts, she has garnered recognition for her exquisite designs and details. Through her strong determination and ability to adapt, she has overcome numerous challenges, including labor shortages and unforeseen circumstances.
Running a successful business inevitably presents challenges, and her journey was no exception. One of her foremost obstacles was sourcing and retaining skilled labor. Finding the right team members, from production to management, proved to be a difficult task. However, with time, perseverance, and a keen eye for talent, she overcame this hurdle, building a team that shared her vision and commitment to excellence. In addition, she faced the devastating impact of natural disasters. The floods in Chennai brought chaos and disruption to her business, testing her resilience. Despite the setbacks, Richa emerged stronger on the other side.
While the world was dealing with the COVID-19 pandemic, Richa saw an opportunity for transformation. Amid the crisis, she introduced a new line of women’s shirts. By participating in pop-ups, trunk shows, and exhibitions across India and beyond, Richa expanded her reach, capturing the attention of fashion enthusiasts.
Richa Goenka’s entrepreneurial journey is an inspiring tale of transformation and triumph. From humble beginnings, she has built a fashion empire centered around women’s shirts, demonstrating her exceptional talent and dedication to her craft. Through perseverance and adaptability, she has navigated challenges, including labor shortages and natural disasters, emerging stronger and more resilient. Richa’s unwavering commitment to quality, customer satisfaction, and continuous learning sets her apart as a trailblazer in the industry. Her story serves as a ray of hope and inspiration to many.
- Priyanshi, Founder – Cloth Yourself Urbane (CYU)
Meet Priyanshi, a Chartered Accountant by qualification who has ventured from finance to entrepreneurship, establishing herself as the designer and founder of Cloth Yourself Urbane (CYU). With a journey that spans from the corporate world to fashion entrepreneurship, Priyanshi has not only reshaped her career but has also emerged as a youth speaker, aiming to inspire young girls to pursue their aspirations.
Introducing CYU, a dynamic tie and dye women’s wear brand that injects a burst of colors and patterns into the fashion landscape. Offering an array of western and casual clothing options, CYU is dedicated to infusing your wardrobe with designs that epitomize individuality. Employing the traditional tie and dye technique, the brand curates unique patterns and harmonious color combinations.
Transitioning from her role as a tax consultant in an MNC Bank, Priyanshi recognized her desire for creative pursuits. Motivated by her passion for colors and designs, she embraced the fashion world, embarking on an unconventional path despite lacking a formal degree or prior knowledge in the field. After six years of determined effort, Priyanshi stands as a confident fashion entrepreneur, having transformed her dreams into reality.
The fashion industry’s ever-changing landscape and the volatility of sales posed significant challenges. Priyanshi’s business journey underscores the importance of adapting to new trends swiftly and staying updated through social media.
Priyanshi shares invaluable insights for aspiring entrepreneurs:
- Initiate now; timing is optimal.
- Embrace versatility in your role.
- Craft a unique selling proposition (USP).
- Adapt to evolving trends.
- Set clear boundaries.
- Prioritize self-care amidst the journey.
Priyanshi’s journey from finance to fashion entrepreneurship encapsulates the essence of following one’s heart, overcoming challenges, and cultivating a brand that celebrates both creativity and individuality.
- Ishneet Sahani, Founder – Ambrosia Couture
In the symphony of entrepreneurship, Ishneet Sahani orchestrated a dazzling overture, diving into the transformative currents of the business world at the tender age of 20. Like a fearless sailor navigating Google’s waves of innovation, she embarked on a remarkable journey into the realm of diamond jewelry, with a mere whisper of investment.
Guided by her passion and design prowess, Ishneet attracted collaborations with celebrities like Kirti Kulhar, Harshdeep Kaur, Neha Bhasin, and more, illuminating a path that led her from supplying to wholesalers. Her talent shone bright as she adorned the silver screen, crafting jewelry for the pink movie promotion—a cinematic blossom in her bouquet of achievements.
In 2019, a new thread was woven into the grand tapestry of her career as Ishneet, alongside her mother-in-law Neelam, seamlessly incorporated couture into her artistic tapestry. Together, they elevated their brand to global acclaim, painting strokes of elegance and sophistication on the canvas of the fashion world.
Ishneet’s influence transcended silver screens to sparkle in the celebrity cosmos, collaborating with renowned figures like Genelia Deshmukh, Raveena Tandon, Rashmi Desai, and events like IIFA, Big Boss, Miss India, and Mrs India. Her journey wasn’t merely a climb; it was a dance with challenges, a pirouette through an industry often dominated by men. In a world where her knowledge and skills were frequently questioned, she pirouetted through skepticism with grace.
Fast forward to the present, Ishneet Sahani stands as a luminary, not just in the world of fine jewelry but also in the illustrious realm of couture. Her brand not only caters directly to clients but orchestrates the manufacturing symphony for wholesalers, resonating across borders.
Like a mentor sculpting dreams, Ishneet has taken on the role of guiding aspiring talents, mentoring at Mrs. India, and becoming a sought-after speaker at universities and schools. Her journey, a tale of resilience and innovation, is an inspirational melody played on the strings of determination and creativity. Ishneet Sahani, the maestro of her destiny, continues to compose a harmonious legacy in the world of fine jewelry and couture.
This Women’s Day, we celebrate the indomitable spirit of Indian women who have dared to dream and defied all odds to turn those dreams into reality. From trailblazing entrepreneurs and visionary leaders to social changemakers and creative pioneers, these ten extraordinary women embody resilience, courage, and innovation.
Their journeys are not just personal triumphs but also a testament to the boundless potential of women in shaping a brighter, more inclusive future for our nation. Through their inspiring stories, we honor their achievements and strive to ignite the same fire of determination in every woman across India.
Vineeta Singh, CEO of SUGAR Cosmetics
Vineeta Singh, the founder and CEO of Sugar Cosmetics, is a beacon of inspiration for aspiring entrepreneurs, especially women, in India and beyond. Her journey began in Lucknow, where she excelled academically, earning gold medals in school and college. She later attended IIT Madras, where she discovered her passion for badminton, and IIM Ahmedabad, where she completed the Mumbai Marathon.
Despite receiving a lucrative offer in investment banking, Vineeta’s entrepreneurial spirit led her to co-found Fab-Bag, a beauty subscription service, before launching SUGAR Cosmetics in 2015 with her husband, Kaushik Mukherjee. SUGAR filled a gap in the Indian beauty market by offering vibrant, high-quality cosmetics for diverse skin tones at affordable prices, resonating with young Indian women.
Vineeta’s journey, marked by initial setbacks and lessons learned, reflects her commitment to innovation and empowerment. As an investor and judge on Shark Tank India, she continues to inspire others with her insightful feedback and championing of innovative ideas. Vineeta’s story underscores the importance of self-belief and perseverance in achieving remarkable success.
Viraj Ghelani
Introducing Viraj Ghelani, the seasoned comedy content creator who has seamlessly woven himself into the fabric of suburban Mumbai life. If you’ve ever found yourself chuckling at the quirks of suburban existence, chances are you’ve crossed paths with one of Viraj’s relatable videos. Particularly resonant with the Gujarati community, Viraj has become a familiar and beloved figure in the digital landscape.
Known for his contributions to Dice Media and FilterCopy videos, Viraj transitioned from the guy-next-door in web content to making his mark in Bollywood. Making his Dharma movie debut in “Govinda Naam Hai Mera” as Bhumi Pednekar’s boyfriend, Viraj has effortlessly extended his charm to the big screen.
Yet, beyond the screen, Viraj Ghelani remains a humble and passionate creator, drawing energy from his fans and finding inspiration in family bonds. His philosophy centers around embracing the present, acknowledging that every past experience converges to shape the cherished moments of today. This conversation unfolds the fascinating journey of Viraj, tracing his steps from the streets of Borivali to the grand stages of Bollywood.
In the world of fashion, where trends change like the wind, some individuals possess the unique ability to captivate audiences, shape styles, and inspire millions with their effortless flair. One such influential personality is Unnati Malharkar, a dancer, fashion influencer, and blogger whose creativity and distinctive style have made her a prominent figure in the industry.
Formerly started as a TikTok sensation and now an Instagram influencer, Unnati’s journey began like many others, but her undeniable talent and passion for dance and fashion set her apart from the crowd. She soon realized the power of self-expression through dancing. With a keen eye for detail and an uncanny ability to predict upcoming trends, she became a beacon of inspiration.
Her outfits effortlessly fuse chic couture with accessible pieces, making her style approachable for her followers. From trendy streetwear to elegant Indian wear, she flawlessly navigates the fashion landscape, encouraging her audience to experiment and embrace their own unique fashion identities.
Unnati Malharkar is more than just a content creator; she is a force to be reckoned with. Her creativity knows no bounds, and her impact on the digital landscape is undeniable. With each video she creates, she reminds us all the power of chasing our dreams, embracing our passions, and spreading happiness along the way.
Shreya Mahajan
Shreya Mahajan is the founder of The Social Sphere, a New Delhi-based marketing and PR agency specializing in creating innovative strategies for luxury fashion, beauty, and lifestyle brands. Alongside her entrepreneurial journey, she is a dedicated fashion and lifestyle content creator, sharing her passion for styling and personal expression.
Her journey began during the Covid-19 lockdown when Shreya started creating outfit inspiration content, giving life to her love for fashion. This creative exploration encouraged her to leave a stable corporate job and pursue a master’s in Fashion Marketing at Nottingham Trent University. Combining her marketing expertise, passion for fashion, and valuable internship experiences, Shreya launched her agency in March 2024.
Shreya finds inspiration in trailblazing women like Masoom Minawala and Falguni Nayar. However, her journey hasn’t been without its challenges. As a woman, she faced societal pressures and subtle judgments for stepping away from a conventional career path to follow her dreams. Building a career in a competitive industry while defying norms required resilience, but staying aligned with her vision kept her motivated.
To aspiring digital creators and influencers, Shreya emphasizes the importance of authenticity and consistency. She encourages them to embrace their individuality, create meaningful content for their audience, and experiment with fresh ideas. According to her, growth may take time, but perseverance, strategy, and staying true to oneself build a loyal community.
Shreya describes her success as a work in progress. From leaving a corporate job at Deloitte to building her own business and nurturing a community, each step has been a testament to her determination. With the support of her family, mentors, and personal resilience, she has steadily moved closer to her goals. Shreya hopes her story inspires others to trust in their abilities and take bold leaps of faith toward their dreams.
Patralekha
Patralekha is a fashion stylist and influencer who has turned her passion for style and creative expression into a thriving career. Known for her ability to curate unique and personal looks for her niche clientele, she brings a blend of artistry and individuality to everything she does.
From an early age, she was the go-to friend for outfit advice and closet makeovers, always experimenting with colors, textures, and fresh ideas. Sharing her styled outfits on Instagram was a turning point—what began as a hobby quickly grew into a profession, fueled by admiration for her fashion sense and her ability to inspire confidence through style.
Drawing inspiration from global fashion icons and everyday people alike, Patralekha finds beauty in the way personal style reflects individuality. She believes that creativity thrives when authenticity meets boldness. Her journey, however, hasn’t been without challenges.
Breaking into the competitive fashion industry required resilience, especially as she worked to establish her voice in a space that often favors convention over innovation. Balancing the artistic side of styling with the practical demands of being a digital creator was another hurdle, but she’s met it head-on, staying true to her vision while navigating the pressures of engagement and validation.
When she isn’t styling, Patralekha channels her creativity into painting and creating unique artworks, another avenue where her artistic spirit shines. Her advice to aspiring creators is simple: stay original and focused. In a fast-paced digital world, she believes authenticity and persistence set people apart.
Her success is a testament to the power of hard work, adaptability, and the joy of inspiring others to embrace their confidence through fashion. For Patralekha, fashion isn’t just about clothes—it’s about empowering people to feel good in their own skin.
Iti Khinchi
Iti Khinchi is a mom blogger and digital creator known for sharing the humorous and relatable aspects of motherhood through her engaging reels and content. She connects with other mothers by offering a light-hearted perspective on the everyday chaos of parenting, turning the often challenging moments into shared experiences filled with laughter and support.
Iti’s journey into mom blogging began when she found motherhood to be more complex than she initially thought. Seeking a creative outlet to navigate this new chapter of her life, she started documenting her experiences and venting her frustrations. What began as a personal project quickly grew into a platform where she could connect with other moms. Her reels, capturing the hilarity of daily parenting moments, resonated with many, marking the start of her successful career as a mom blogger.
The community of moms Iti has connected with serves as her biggest inspiration. Each mother’s unique story and struggle remind her that she is not alone, and their resilience and creativity continually motivate her. As a woman, Iti has faced the challenge of balancing personal and professional life amidst high societal expectations. However, she has found that embracing her imperfections and sharing them openly has been key to building a genuine and supportive community.
Beyond creating content, Iti is deeply involved in her daughter’s upbringing, which remains her top priority. She also explores new hobbies, from trying different forms of art to reading books that inspire creativity and growth. Being present in her family’s life and creating lasting memories together is essential to her.
To aspiring digital creators and influencers, Iti emphasizes the importance of staying true to oneself and one’s story. Authenticity, she believes, is what resonates most with people. She encourages others not to fear sharing the messy, imperfect parts of life, as real connections are forged in those moments. Patience is also crucial—success doesn’t happen overnight. Iti advises focusing on building a community rather than just a following, as the rewards will naturally follow.
For Iti, success is not measured by numbers or accolades but by the smiles and laughter of her family when they watch her reels and the supportive comments from her community. Every time she brightens someone’s day or helps a fellow mom feel less alone, she considers it a success. Her journey is about discovering new facets of herself and finding joy in the everyday moments of motherhood.
Meghna Verma
Meghna Verma is a corporate lawyer, enrolled with the Delhi Bar Association, who has also gained experience as an educator. After living in Hyderabad, she returned to her hometown, New Delhi.
During the pandemic, she, like many others, felt the mental strain caused by social distancing. To maintain her well-being, Meghna ventured into the digital world, quickly building connections and discovering a passion for content creation.
Inspired by figures in fitness, motherhood, food blogging, and fashion, she loves trying new things and sharing her experiences. However, Meghna has faced challenges as an influencer, particularly the misconception that the role is easy and requires minimal effort. She knows the reality is different—balancing home responsibilities with external commitments demands discipline and the ability to improvise. Meghna emphasizes the importance of maintaining strong mental and physical health to meet the demands of a hectic schedule.
As a homemaker, she thrives on balancing her family life with pursuits outside the home. Meghna advises aspiring influencers to work with dedication, commitment, and passion, always promoting what they truly believe in. For her, authenticity and simplicity are key to making a real impact.
Roohi Baweja
Roohi Baweja is a luxury fashion and lifestyle influencer, an editor in the fashion & lifestyle beat in the Luxurious lifestyle newspaper ‘Zoom Delhi’. With a background in interior design and computers, Roohi has also gained experience working with Amul India in the administration and HR departments.
A year ago, she embarked on her journey into the world of fashion influencing, and since then, her presence has grown significantly. Roohi has had the privilege of being associated with various prestigious fashion and lifestyle brands. She’s been a part of FDCI Couture Week, sharing the front row with celebrities and renowned designers such as Bobby Deol, Arjun Kapoor, Malaika Arora, Sonam Kapoor, Arjun Rampal, Neha Dhupia, Jay Sean, Sonakshi Sinha, Sabyasachi, Dolly J, Rohit Bal, and Gaurav Gupta.
Roohi is also known for showcasing the latest collections from international luxury brands like Chanel, Louis Vuitton, Dior, Valentino, and Bulgari. She regularly visits these high-end stores to present their newest pieces to her audience, bringing global fashion trends directly to her followers.
India’s fashion industry is undergoing a dynamic transformation, and at the forefront are a new wave of entrepreneurs who are reshaping the style landscape. These emerging fashion game changers are blending creativity with innovation, challenging traditional norms, and making a significant impact on how India expresses itself through fashion. From sustainable designs to tech-driven solutions, these visionary entrepreneurs are setting new standards and redefining the future of fashion in the country.
In this article, we introduce you to some of the most inspiring entrepreneurs in the Indian fashion industry and explore how their innovative ideas and bold approaches are shaping the future of fashion in India. From disrupting the market with sustainable practices to creating unique designs that capture the essence of modern India, these visionaries are setting new trends and redefining the fashion landscape.
Namita Alexander
In the glamorous world of Bollywood, where style reigns supreme, one name that stands out is Namita Alexander. A celebrity stylist with a clientele that includes the likes of Jacqueline Fernandes, Diana Penty, Huma Qureshi, Chitrangda Singh, and Pooja Hegde, Namita has carved a niche for herself with her impeccable taste and creative flair. Her styling for the celebrity wedding of Rajkumar Rao and Patralekha went viral too. Having recently returned from the Oscars, she is now prepping for the Cannes film festival.
Namita was formerly a journalist working with NDTV. Though she had always been drawn to fashion, it wasn’t until 2017 that she stumbled upon an opportunity that would change her life forever. A close friend, who happened to be a celebrity, sought Namita’s advice for an important event. Little did she know that this casual suggestion would mark the beginning of her styling journey.
For the next six months, Namita found herself advising her friend on various outfits and styles. It was during this time that she realized her knack for fashion and the potential it held. As fate would have it, a golden opportunity presented itself at the prestigious Cannes Film Festival in 2018. Namita was entrusted with styling Diana Penty and her appearance at the festival won the title of “Best Dressed” across multiple platforms.
Encouraged by her resounding success, Namita decided to transform her creative calling into a full-fledged business, and Namita Alexander Styling Ltd. was born. Her hashtag #StyledByNamitaAlexander is widely searched to discover new designers and see some different ways of styling clothes. Namita always respected fashion as her art form. In 2022 she Co-founded My Almari with her two partners. My Almari is an e-commerce platform that is revolutionising the way luxury goods are bought and sold.
Namita has learnt invaluable lessons along the way. Now as a fashion entrepreneur, she believes in taking each day as it comes, and planning her calendar to the minute to keep up when her dates are booked months in advance.
She underscores the significance of patience and hard work, as they are the key ingredients for long-term success. In a highly competitive industry, Namita emphasises the need to have a distinct voice and the ability to package and sell that voice in a way that resonates with others.
Namita Alexander’s story is a testament to the power of passion, perseverance, and seizing opportunities. As she continues to make waves in Bollywood’s fashion landscape, she remains an inspiration to aspiring stylists and entrepreneurs, a beacon of creativity and unwavering determination in the face of challenges.
Preeti Jatia, Founder and Creative Head – Fayon Kids
Preeti Jatia, the founder and creative head of Fayon Kids, has built a premium kidswear brand that embodies style, comfort, and elegance. What began as a personal endeavor to design the perfect dress for her daughter’s first birthday has now evolved into a flourishing business that caters to children, teens, and even adults through its sub-brand, LabelbyFayon. With a background in interior and textile design, Preeti discovered a gap in the market for premium kidswear and turned her passion into a full-fledged brand, specializing in both Indian and Western attire with an emphasis on customization.
Inspired by her daughter, who was the muse for Fayon Kids, Preeti has poured her creativity and dedication into every aspect of the brand. Despite the challenges of entering a competitive market and managing the intricacies of customization services, she has remained resilient, learning and growing with each hurdle. Balancing her roles as a businesswoman and a mom, she finds joy in exploring new places, drawing inspiration from her travels to bring fresh ideas to her collections.
Preeti’s advice to aspiring entrepreneurs is rooted in her own experience: believe in your vision, stay persistent, and never hesitate to ask for help. She emphasizes the importance of surrounding yourself with supportive people and staying true to your passion. For her, success is not just about the destination but the journey—a journey fueled by hard work, adaptability, and the unwavering belief that every challenge is a stepping stone to something greater.
Divya Aggarwal, Founder & Designer – By Divya Aggarwal
Divya Aggarwal, Founder & Designer of her namesake luxury couture label is on a mission to preserve India’s rich heritage, culture, and craftsmanship through her unique designs. After majoring in Fashion Designing and a minor in Design Management, from Parsons School of Design in New York, she gained valuable experience with brands like KAZO and BL International.
With over 5 years of industry experience, she launched her own label, combining contemporary aesthetics with timeless traditions. Divya’s label blends modern style with traditional Indian fashion, breaking away from common trends and her designs showcase a mix of global fashion influences, featuring distinctive prints, vibrant colors, and visionary designs.
The label aims to set a new standard for Indian fusion and traditional wear, offering bespoke couture that reflects individuality and creativity. While evoking the very spirit of India with blouses, lehengas, and traditional adornments, Divya Aggarwal also hinges on western modernity with fusion skirts, corsets, and jackets. Her collections boast a variety of colors, designs, and prints, allowing for versatile styling and long-lasting wear due to its classic designs and high-quality craftsmanship.
In essence, Divya Aggarwal’s couture label is poised to set trends and make a lasting impact in the world of fashion by bringing forth a unique fusion of urban relevance and timeless Indian charm, promising to be a trendsetter with its alluring and finely crafted creations.
Mussarat Merchant, Founder – Label Frow
Mussarat Merchant is the visionary behind Label Frow, a Western wear clothing brand that brings international fashion trends to women in India. Specializing in occasion-based clothing and custom-made pieces, Label Frow ensures a perfect fit while promoting sustainability by maintaining low inventory and reducing waste.
Determined to create her own fashion brand, Mussarat pursued a Bachelor’s degree in Fashion Business from the Raffles Institute in Singapore and completed a styling course at Central Saint Martins in London. Her passion for fashion stems from the women in her family, who loved to dress up and were influenced by Western styles, instilling in Mussarat a deep appreciation for the art of fashion.
Mussarat draws inspiration from Victoria Beckham, admiring her brand’s minimal and versatile designs, and aims to elevate Label Frow to a similar level of excellence. Additionally, she looks up to Simon Porte Jacquemus, the founder and creative director of Jacquemus, for his innovative marketing and creative content strategies.
As an entrepreneur, Mussarat has faced several challenges, particularly starting young and without industry connections. She has navigated daily struggles and learning opportunities, and being an introvert has made networking difficult. While she believes that working under an established mentor could have provided valuable experience, learning from her own mistakes has been a significant part of her journey.
Outside of her business, Mussarat enjoys spending time with friends and family, exploring new restaurants and coffee shops, and traveling to experience new cultures. These activities help her relax and stay inspired.
Mussarat’s advice to aspiring entrepreneurs is to focus on building the right connections and networks, as relationships are crucial in the industry. She also encourages embracing mistakes as learning opportunities.
Starting Label Frow during the COVID-19 pandemic was challenging but opportunistic. Mussarat used the downtime to collaborate with influencers, celebrities, and stylists, which helped build brand awareness. Today, Label Frow is recognized for its unique, stylish, occasion-based clothing, showcased by celebrities like Kriti Sanon, Ananya Pandey, Jacqueline Fernandez, Jhanvi Kapoor, and Sonakshi Sinha, as well as fashion influencers like Komal Pandey, Sakshi Sindwani, and Sonam Babani. The brand has also been featured in prestigious magazines such as Cosmopolitan India and Grazia India. Additionally, Label Frow is available on Nykaa Fashion, Myntra Luxe, and Aza, further expanding its reach. Mussarat is proud of how far Label Frow has come and continues to strive for excellence.
Shafali Grover, Founder – Blushing Couture
Shafali Grover, the creative mind behind Blushing Couture, is a passionate fashion designer whose journey into the world of design was inspired by her artistic childhood. From handcrafting utensils from mud with her grandmother to creating ensembles for her dolls and decorating temples and dollhouses, she found joy in creating beauty from a young age. Her artistic flair was recognized early, with her art teacher always considering her a favorite student. By the fifth grade, she knew fashion design was her calling, driven by her love for creating beautiful things with passion.
After studying fashion design, Shafali honed her skills working with India’s renowned designer Ritu Kumar and later pursued higher studies in fashion marketing in Milan. Listening to her artistic soul, she founded Blushing Couture in 2021, a brand born from her vision of spreading joy through handcrafted, storytelling ensembles.
Shafali’s inspiration stems from her belief that challenges are integral to growth. She embraces difficulties as opportunities for learning and sees them as part of her journey toward achieving bigger goals. Her mantra is to take life one day at a time, embracing new experiences and striving to create a beautiful world.
Outside her professional endeavors, Shafali is a devoted mother to her five-year-old daughter and cherishes the time spent with her. She finds balance and fulfillment in being present for her family while passionately pursuing her dreams.
Blushing Couture is a brand dedicated to promoting positivity and celebrating craftsmanship. In a world overshadowed by machinery, Shafali emphasizes the value of handmade creations. Her designs are infused with love, care, and soul, ensuring that every outfit radiates positive energy and adds a magical touch to the wearer’s special day.
Shafali encourages aspiring entrepreneurs to stop waiting for the perfect moment and start working on their dreams. She believes the universe aligns to create a path for those who dare to follow their passion.
For Shafali, success is not just about professional milestones but about aligning her career with her soul’s expression. She considers herself fortunate to create a life from her vision board, crafting ensembles that bring joy and smiles to her clients. Blushing Couture’s mission is to promote handmade artistry, offering a platform to artisans and directing their creativity toward making exquisite, meaningful products.
Ananya Arora – Fashion Stylist, Founder- Bolt PR
Ananya Arora has built a remarkable career in fashion, drawing on years of experience across diverse roles within the industry. Her journey has allowed her to work with multiple brands, giving her valuable insights into every layer of the fashion business, from design and production to marketing and retail. This hands-on experience has given her the flexibility and adaptability to tackle evolving trends and challenges with ease. Beyond her skills, Ananya’s network is a testament to the connections she has cultivated—enabling her to navigate the fashion world effectively.
Her move into PR felt natural after years of success as a stylist and fashion label owner. Working with brands in this capacity revealed the powerful role she could play in marketing and storytelling, eventually inspiring her to take on PR as a full-time endeavor. Ananya’s own journey has not been without challenges.
A mother to a five-year-old daughter and a committed runner and fitness enthusiast, Ananya has found ways to balance her passions with family life. Her inspiration comes from other women who manage this balance gracefully. Though she feels she may have taken longer than she’d like to prioritize her goals, when she finally did, she gave it her all, bringing her interpersonal skills and transparency to the forefront. It’s her ability to make genuine connections and stay true to her clients that have allowed her to build a sought-after PR agency in just three years. Ananya believes that whenever you set out on a new journey, giving it your full commitment is the key to creating something meaningful.
Anshu Dhawan, Founder – PearlSmith
Anshu Dhawan is a name synonymous with style, creativity, and entrepreneurial spirit in the fashion industry. As the founder of PearlSmith, a brand known for its innovative and enchanting designs, Anshu has made her mark by blending timeless elegance with modern trends. Her journey into fashion began with a push from her best friend, Shruti, who encouraged her to explore Instagram, setting the stage for her influential career.
PearlSmith is a reflection of Anshu’s vision for fashion that resonates with contemporary tastes. The brand celebrates creativity, offering intricate accessories and bold statement pieces that capture the imagination of fashion enthusiasts. Anshu’s entrepreneurial spark was further fueled by her husband, whose journey from a laid-back individual to a disciplined and successful entrepreneur inspired her to launch PearlSmith.
As a fashion and lifestyle influencer, Anshu has collaborated with esteemed brands like Dyson, Nykaa, and Lakmé, making luxury fashion accessible to her audience. Despite challenges, her unwavering commitment has driven her success, particularly during the COVID-19 pandemic when her influence surged, leading to significant brand collaborations and the launch of PearlSmith’s website.
Anshu’s story is a testament to the power of perseverance and innovation in the fashion world.
Vinita Wadhwani, Founder – QOUI
Vinita Wadhwani’s story is one of passion, creativity, and determination. As an interior designer by profession and a fashion enthusiast at heart, she found a way to bring her dreams to life by creating her own clothing brand, QOUI. This leap from designing spaces to crafting unique fashion pieces wasn’t easy, but it was a natural step for someone as driven and creative as her.
Starting QOUI was far from straightforward—it was a journey filled with ups and downs, challenges, and moments of doubt. But Vinita embraced every hurdle as a learning experience, using each one to grow stronger and more determined. Launching her brand was more than just a milestone; it was a reflection of her resilience and her ability to turn her vision into reality.
Before stepping into entrepreneurship, Vinita spent nearly ten years working in her family business. That experience shaped her work ethic and taught her the importance of persistence, something that has been a constant in her journey. Yet, she always knew her true calling lay in design and fashion. Eventually, she decided to take the leap and build something of her own, a decision that changed her life.
When she’s not busy running QOUI, Vinita makes time for her health and well-being. Working out at least four times a week keeps her energized and helps her stay balanced, even with the demands of managing a business. Travel is another passion of hers—it’s a way to recharge, explore new cultures, and draw inspiration for her work. Every place she visits adds a new layer to her creativity and perspective.
Vinita’s journey hasn’t been easy, but it’s been incredibly fulfilling. Her story shows that with passion and perseverance, it’s possible to turn your dreams into reality. As she continues to grow with QOUI, she’s excited to see where the journey will take her next.
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